What do your customers want? How to stop doubting and start marketing with confidence.

Amy Wilkinson, Human-centered designer

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9 Lessons (27m)
    • 1. Intro to what do your customers want

    • 2. Why should you care about what your customers want?

    • 3. The benefits of listening to your current customers

    • 4. The one thing you should know about your customers

    • 5. Part 1: How to create your Care Factor Scale

    • 6. Part 2: How to create your own Care Factor Scale

    • 7. Know when to stop asking and start doing

    • 8. Start validating your assumptions with the Feedback Collector

    • 9. What's next?


About This Class

The first step to delivering a great product and service to your customers is to understand what they really want from you.

Whatever your product or service is, you have customers who are buying it. But it might surprise you to hear that some of those customers are buying from you because they haven't found a better alternative. You're not solving their problem entirely but they either can't be bothered looking elsewhere or they don't even realise they're missing out... until a better option comes their way.

It costs much more to find new customers than it does to keep the ones you have. How do you keep them? The first step is to listen to them and make sure you are doing all you can to keep them happy and satisfied. This toolkit will teach you how to start taking a human-centered design approach to your marketing.

This class is for you if:

You're an Accidental Marketer:

  • Over time you’ve worked your way from an administrative or completely unrelated role, into a marketing position. Without any real formal training, you’re learning on the job.
  • You run a small business and you’re passionate about what you’re selling. You’ve realised you need to learn a whole new skill in marketing to make your dream a success.


You’ve got no time to waste. You want to learn essential and strategic marketing skills that can be put into practice immediately


You want to better understand and communicate with the most relevant audience to your particular business.