What Should I Post on Facebook Today? | Scott Baxter | Skillshare

What Should I Post on Facebook Today?

Scott Baxter, Internet Marketer, Coach, Professional

What Should I Post on Facebook Today?

Scott Baxter, Internet Marketer, Coach, Professional

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23 Lessons (1h 11m)
    • 1. 01 Intro

    • 2. 02 Advertise

    • 3. 03 Post updates on your FB page

    • 4. 04 Keep it current

    • 5. 05 Maximize your posts

    • 6. 06 Plan Your Posts

    • 7. 07 Create and use hashtags

    • 8. 08 Avoid the post killers

    • 9. 09 Verify Your Facebook

    • 10. 10 Questions and Polls

    • 11. 11 Keep it short

    • 12. 12 Make people curious

    • 13. 13 Encourage Customer Serivce

    • 14. 14 Make sure your links are worth clicking on

    • 15. 15 Suit your post media story type and audience

    • 16. 16 Anticipate

    • 17. 17 Dont shorten links

    • 18. 18 Pay attention to optimum post times

    • 19. 19 Optimize for mobile

    • 20. 20 Know you facebook page

    • 21. 21 know your audience

    • 22. 22 Create a closed Facebook group

    • 23. 23 Closing

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About This Class

You're here because you want to create engaging Facebook page for your business, right?

Maybe you're brand new to Facebook, or maybe you have some experience but need help growing your existing page.

With more than 1 billion users on Facebook, it's no wonder it's become the most widely used social platform for online entrepreneurs. Marketers and those looking to improve their branding are taking to social media to increase their exposure, but unless you truly know why, how and what exactly to post on Facebook, you'll never reach your true potential. 

Facebook is the perfect place to grow your own brand, drive traffic to your website, and scale your business whether it be products, promotions or services you offer. This is the perfect course for you to jumpstart your Facebook marketing and was created specifically for beginners.

Social media is expected to become the top influence when growing your brand and gaining more traffic. With Facebook boasting such a huge market share, learning from a top level social media marketer will help you scale your business to new levels. 

Whether you're looking to grow your brand or increase traffic, this in-depth course teaches you everything you need to know about posting on Facebook. This course is perfect for entry level marketers, but allows intermediates to hone in on their skills and master the #1 social media platform, Facebook. 

Why Me, and Not the Other Guy?

My name is Scott and I'm the creator of some of the most popular, trending internet marketing courses and share with you over 10 years of experience. 

My Promise to You

While I can't and won't tell you what others can and won't do for you, I can tell you you're not only getting one of the comprehensive courses on creating engaging posts that get shared on Facebook, you're also getting you're own personal marketing coach for life. 

I'm a full time online instructor, coach and internet marketer and am always available to help. I not only believe in training, I believe in fostering a relationship, friendship and have built a strong community with thousands of others who share the same passion. 

If you have any questions about the course content or anything related to this topic, you can always post a question in the course or send me a direct message.

Contents and Overview

This course is aimed at teaching everything you need to know about posting on a Facebook page for your business. Most lessons are hands-on tutorials where we walk you through not only what it takes to succeed, but where we show you exactly how to do it step by step.

You'll start with the basics - the best practices for all marketers. These tips will get you in the mindset of a pro-level marketer while giving you the knowledge you're looking for immediately.

You'll learn how to use the Facebook platform for your business. You'll learn some of the most essential do's and don'ts and avoid the mistakes that most entry-level marketers make. 

After learning how to create engaging posts, you’ll learn how to post them to your page with great titles, descriptions, and even the optimal time to post which will all increase shareability. All this and much more is packed in the most comprehensive course you'll find that will not waste your time and will give you the information you're looking for.

By the end of this course, you will have a Facebook page that you are proud of. You’ll be making high quality posts that your audience loves and will get more followers which will improve your brand. 

I Stand Behind My Work

I'm not one of those instructors who don't believe in standing behind my work which is why I offer you a full money back guarantee! If for any reason this course does not meet your expectations, simply let us know within 30 days and we'll refund 100% of the purchase price.

I want to make this the best course on how to build your Facebook page while giving you a following to scale your business. So, if there is any way I can improve this course, please feel free to let me know.

Whatever your motivation is to grow your Facebook page, you’ve come to the right place.

This course on What Should I Post on Facebook Today is a fast and effective course that takes you from zero skills to a complete Facebook page specifically designed to improve your engagement.

With our 30-day 100% money back guarantee, there is nothing holding you back from jumping in right now and trying the course out.

Go ahead and click the enroll button, and I'll see you in lesson 1!



Meet Your Teacher

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Scott Baxter

Internet Marketer, Coach, Professional


Hello, I'm Scott.

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1. 01 Intro: Hello there. Welcome to the course. What should I post on Facebook today? How to come up with engaging post and get shared? It used to be that people would sit and figure out how to make Facebook post most appealing to Facebook's algorithms. But this was a very long and time consuming process, and there was a lot of guesswork involved with it. Forget that strategy. It no longer applies. Without advertising on Lee, a limited number of people will ever be able to see your posts. But there's 1/3 alternative that many people don't notice or pay attention to. That alternative is creating engaging post that actually get shared. Your Facebook success is all in the sharing. In this course, we're gonna show you everything you need to create post that are going to be engaging, focused and that will get shared. Buckle up. We've got a lot of material to cover, and we're excited to take you through this course. That is it for now. We will see you in the next lesson 2. 02 Advertise: welcome back, and in this lesson, we're gonna show you the first step, which is to advertise no matter how great your posts are. The reach will be very limited if you don't invest even a small amount in advertising. And that's really easy to dio. With advertising, you can watch your post and see which ones are getting the most engagement in views, likes and shares. So, as you can see in this picture, provided, it's easy to boost your best performing post by clicking the boost button. When you're on your Facebook page, you can also boost any post that you post on your Facebook page, and you can boost that post immediately. Or you can go back at any point in time and boost that post at a later date or boost the post again once your advertising campaign on it has come to conclusion. There's a lot of advantages and flexibility with boosting your post, and it's great to know that at any given time you can boost any post that you've posted. However, you do want to take the time to check your post on Facebook insights. Now that's where you'll not only get an overview of all your post and how well they stack up against each other. But how many likes and shares they received. Two. In a graphic format, be sure to learn about Facebook ads and specify a custom audience for your ads. So when you're in the Facebook interface, you're gonna be able to custom to find a target audience, and you can target by region you can target by age demographic. You can target by interest. There's a lot of different ways that you can slice and dice the way you want to create an audience that you're gonna boost your post to reach out to. So we highly recommend that you keep it as relevant as possible to your particular subject matter or your branding. Now Facebook advertising is an absolute must if you're looking for the maximum reach in a short period of time for the fastly generation. But the best way to get your content to the right people organically is to make sure you post content that people love to share, so boosting your post is a very, very great way to get in front of a lot of people. But the way to really take it to the next level as well as to foster that organic traffic that you're looking for. You're gonna want to make sure that your posts are structured in a way that makes them the perfect post for sharing. So as we proceed through this course, we're going to show you exactly how to engineer and structure your post. So that way they will be primed for sharing. That is it for this lesson. We will see you in the next lesson. 3. 03 Post updates on your FB page: welcome back, and in this lesson, we're gonna be reviewing Step two, which is post updates on your Facebook page. So don't be afraid to post business updates on your Facebook page and asked people to share them. Yes, Facebook would certainly rather you keep these as paid ads, but people often skip paid ads out of habit. But if you think about it, your fans have followed you because they like your business or you personally. As a coach, they like who you are, and they like your branding. So share what you have going on. And don't worry, it's entirely possible to do it without being spammy. And as we proceed through this course, we are going to show you exactly how to construct your post. So that way you are not crossing that line over into spam territory. But you are actually making post that are of substance and of value, and we'll also give you some very good examples toe look at. So you can see the difference between a spam type post as well as a post that is a good share, a ble value at post. That's it. For this very quick lesson, we will see you in the next lesson 4. 04 Keep it current: welcome back, and in this lesson, we're gonna be going over Step three, which is to keep it current. Now Facebook likes posts that discuss hot topics. Remember that Facebook pages or public? So if you talk about topics that are currently trending like a wildfire or any other type of newsworthy event, your chances of having that post appear to more people increase. But remember, you want to make sure that you're keeping it relevant to your brand as well. And that's important because you want to make sure that you are posting things that are consistently relevant or related to your brand and not something that's off topic, because that's gonna help you establish yourself as an authority in your particular space. So if you're branding is about outdoor adventure lifestyle accessories, sharing a post about celebrity gossip related to wedding ceremonies is not going to be the most on brand topic, as opposed to sharing a post about a brand new adventure trail that just got opened and established in a national park. So the big question is, are there any drawbacks? And the biggest drawback is that your voice is most likely going to get drowned out in a sea of other voices, all shouting the exact same thing, especially when you're talking with hot topics so you can increase your odds of reaching people by ensuring that you include a powerful graphic that's gonna grab people's attention , as well as using both popular and unique specific keywords. But it's also important to keep those keywords relevant to your brand, and lastly, you want to make sure that you include a call to action or a strong incentive to share. It's a later on. We're gonna dive into exactly how to construct both these calls to action as well as having these incentives to share. This is some great food for thought for you to have in the back of your mind as you're searching for a hot topics as a way to capitalize on them as posts on your Facebook page. So that's it for this brief lesson. We will see you in the next lesson 5. 05 Maximize your posts: welcome back, and in this lesson, we're gonna cover step for, which is to maximize your posts. Now, when you write a post for Facebook, customize it and share it on other platforms to just keep in mind the different reasons people use each different platform, then asked people to share on those specific platforms to now You can slide share, which is, if your post could be broken down into even three or four points, you can expand it into a slight share post. Use your keywords and think of slide share as a high powered amplifier for your Facebook and Blawg posts. Pictures is also another very great resource for you to use. People are looking for information and ideas before they make a purchasing decision, and Twitter is extremely helpful. If you create a powerful hashtag and have at least one lead generation keyword, repurpose your post in short form on Twitter and make sure that you can leave some room for responses. You want to make sure that you're looking at different platforms that you can share your Facebook posts on as a way to broaden your reach and reach a larger audience. That way, you're getting your message out to more people through mawr, different channels, all with the same post. So you're being more efficient with your current post, as well as being able to reach people that may not necessarily come across your posts on Facebook through a different platform that they are currently using Now linked in is another great resource for you to look into and leaked in is where people go for serious networking, checking out profiles like yours and for information. And since the addition of Lincoln Pulse on Mobile, you can double your post power by creating for Facebook and leaked in regularly and again. That's just emphasising the point of being able to maximize your posting efficiency because you are taking one post. And instead of having to recreate it for an entirely different platform, you can pour it over or use it on another platform without having to do extra work. Now, of course, we've been talking about Facebook a lot, so we want to make sure that we point out that according to Facebook itself, its most popular posts surpassing even those on currently trending topics such as Donald Trump are links about lifestyle hacks celebrities, friendship and parenting. If you're a lifestyle coach, this is also excellent news for you. Now, if you create your post and adapt versions of it instantly for your audience is key networks. It is not that much extra work. You want to write one main post, and with a little tweaking, you can gain maximum social networking reach. And this is nothing that we haven't already told you before. But we just want to make sure that we really drive that point home so you can be as efficient as possible with your posts. That is all for this lesson. We'll see you in the next lesson. 6. 06 Plan Your Posts: welcome back, and in this lesson, we're gonna cover Step five, which is plan your posts. Most people have a thought. Type it into Facebook and then hit post right off the bat. How many times have you done this and then reread it and found an embarrassing typo, Or you realize that you missed writing a critical sentence, one that makes the rest of the post very clear. It's OK. We've all been there, and we've all done this before. But if you're using post for branding or lead generation, by all means come up with spontaneous thoughts and ideas to post. But then stop pause for a minute and plan out your post. Write it in a note pad before ever posting it to Facebook again. We want to make sure that we're emphasizing it's important to take your time to make sure that you fully developed and plan out your thought. So that way you can maximize the potential of your posts, reach and impact, as opposed to throwing the idea out there and hoping that it sticks. You can have your idea refine it and polish off some finishing touches to that idea, and then you can put it out there in the world to ensure that it has its maximum effect. Now, here's how you're gonna go about it. First, you want to decide what your main point is. If you have more than one point, split them in two separate posts. Write down your post before you send it out, and you can still use no pad or whatever text editor you like to use. Do something else for a while. Finish reading your feet or page. Make notes. Go check her email, but you want to take a pause and you want to leave that idea there and out there. Step away from it and then come back to it, then re read your new post with a little distance between when you first thought it up and when you're re reading it now, it will be easier to spot grammatical errors, senses that don't quite make any sense. Spelling mistakes and information you missed including so again, it's very important to take a quick pause to make sure that you have enough mental separation. For when you initially wrote down, you're opposed to coming back and taking a look at it so we can come look at it with a clear head and see it for what it is. We've all done this before. We make the mistake of reading what we want to read, and it made sense in our head at the time. But then we come back to it later and we take a look. We realize that there are a couple of major errors in there, or there's some things that we left out or some things that weren't quite clear. So again, take your time. Make sure that you have a process in place for when you are making your post so you can write down your ideas and then make tweaks to them as needed before posting them on Facebook. Now we can't stress this enough, but please go through your post again. Take out wheat words like adjectives and adverbs and unnecessary words. Make sure your post is as short as you can make it, and at a graphic this instantly boost your share ability level and Facebook size. So a tip is that short post that have graphics make for the best and most share a ble posts , especially on the Facebook platform and That's the reason why we see a lot of posts out there that pop up in our feeds that are very concise but have a powerful image attached to them. Now, once you've done all of that, the very last step is you want to hit post, and now your post is out there in the world and it's the best it can be because you've taken your time. You refined it. You've tweaked it, and you've combined it with a graphic that matches with your branding and the message of your post. So that is it for this lesson. We will see you in the next lesson. 7. 07 Create and use hashtags: welcome back. And in this lesson, we are going to go over Step six, which is create and use powerful Hashtags. Yes, Hashtags work on Facebook as well as Twitter. You can search them and each hashtag will have its own unique u r l. And here we have a quick example picture of a hashtag and hashtag in the Facebook search bar that you can search for now. Popular hashtags. Increase your Facebook post reach but a word of caution. Don't use more than two hashtag stops. Otherwise it may have the reverse effect and kill your post. The reason that this can happen is because if you have more than two hashtags, then your post is going to be put in ah, larger category of search query results and that can in a sense, drown it out instead of making it much more specific and focused. Now a great resource is you confined hashtags that are already potent by visiting hashtags dot org's and by checking out on that site trending hashtags and popular Hashtags. Now we're here on the hashtag got or website, and you can search up and look for any hashtag that you're interested in finding. So let's say, for example, we're trying to find a hashtag that's related to dogs, and we can see here on this quick trending graph just how many times the hashtag has appeared over the past 24 hours. Now, if we want to take a look at a different hash tag like celebrity, we can take a look, and we could see where this hashtag has appeared and trended. And the great thing about this is that you can take a look and see the exact times when this trending action is happening. So this will help you find, tune and figure out exactly how to utilize your hashtags as well as what time of day to make use of those particular hashtags in your posts. Now you can register for a free membership, or, if you want to make a little bit of an investment to really drill down into the amount of different hashtags that you can research, you can use a paid subscription service. Either way, you decide to go. This is a fantastic resource for you to use, and we would highly encourage you to check it out. That's a great resource that you can use to look up what Hashtags are currently trending and popular. So that way you can pick out the top one or two hashtags to apply to your post to make it as effective as possible. Now you want to pay particular attention to what is trending on Facebook. However, you want to use the hashtags associated with those trends. So if you see things that are trending in the world of sports or in the world of environment, our education, you want to make sure that you are using hashtags associate ID with those topics as opposed to using other hashtags that don't have any relevance or association to that particular topic. So that is it for this lesson. We will see you in the next lesson. 8. 08 Avoid the post killers: welcome back. And in this lesson, we're gonna be covering Step seven. Avoid the post killers now, just as their best post types on Facebook, there are also Facebook post that will do some damage ranging from ones that simply get ignored by everyone right up to the ones that will get you banned and flat out unfriended in the same instance. The first post killer you want to be aware of is you want to make sure that you avoid using bad graphics. Most of us know not to post incredibly graphic images of torture, violence or horrific injuries. But if you happen to be in that minority of people that isn't aware of this already now, you know, be sure that you avoid posting any images that have or contain any of these things in them . The next post killer you want to make sure that you avoid is you want to avoid negative posts. Now, talking about negative posts, you really want to take an objective look at the content you're posting and you gotta ask yourself, Do you post content that makes people hide your post big on the list of Facebook? No nose is continual complaining obsessive or irrelevant posts and venting. These three things are three major negative components that you don't want associated with your brand. So it's best to avoid these at all costs. These three things can negatively impact the image or perception of your brand, so you want to make sure that you avoid them at all costs. The next post killer that you won't avoid is you want to avoid empty posts. Now do you post stuff for the sake of just posting? If you catch yourself doing it, don't people will soon skip your posts or, worse, hide them if you rattle off too many inspirational quotes or a cute kitten photos in a day . The best way to avoid this is to ensure that your post contained value and substance for your target audience. You don't want to be posting things just for the sake of having a lot of content that is empty with no substance, because then that's what people are gonna be associating with your brand as well. The next post killer you need to look out for is to any graphics uploaded at once. Now this may not be the worst post killer off the law. But another phenomenon that often results in people skipping your post. He is posting more than four graphics at once. Now, if a photo is not important to your reader, you should be posting it in general. But if you need to have more than four graphics in anyone post, you should consider splitting that post up into multiple posts. Now, the next post killer you want to be sure that you avoid is you want to avoid spammy or promotional posts. Facebook deeply cares about the spammy post more than they care about any other types of post, and they actively are taking measures to ensure that they keep those types of post to a minimum. So if you're gonna be doing any sort of promotion, they want you to take out an ad as a general rule of thumb, keep promotion for the ads. Now we're gonna be giving you some tips and tricks in order to keep your post informative as well as value adding for your client base, in which case you can utilize subtle promotion. But active promotion is something that Facebook is gonna look at as being spammy. So you want to make sure that you try and avoid it when you can. Now we're gonna give you a couple examples that are going to show you the difference between a spammy post versus a value add post, and we're gonna take a look at your personal feed. So if you were to post this on your personal feed, get example of something that is a value. Add Post is saying something like my new book, Pot Gardening is finally out. It's about gardening in containers. It's being released on Amazon today, and you can include a photograph of the book cover. Now. This post is very subtle. It's very informative, but this post acts as a notice to your target audience about something that can add value to their lives. Now we're gonna take a look at an example of a spammy post, and so an example would be saying something like, Are you looking for a solution to bending over in the garden and wrecking it back? Neri Normals New book Pot Gardening will make you rethink your plan of retiring from the garden. Go buy it today and inserting a direct link to that book so it makes his post Pammy is that it's a very overt sales pitch, and it's not considering the value that it's going to be adding to the potential client as opposed to the first Post, which is just a general notice and notification to allow people to make the decision for themselves and be aware of the fact that they have something out there of value that they might want to consider looking into. So study both of these thes air very good examples of posts that are on opposite sides of the fine line between a value outpost and a spammy post. Now we're taking a look at your actual Facebook page. You want to make sure that you understand that product announcements are acceptable if you keep them highly personalized and avoid sounding like an ad you're not paying for. So like the example that we showed you of the first post. Keeping things very subtle and keeping them informative with a value add proposition for people is a great way to go about not sounding like a spam add to try and get people to come and buy your product. But more of an insightful post to let people know that they have an option available to them toe add some serious value to their life. Now, perhaps one of the biggest post killers out there is duplicating product announcements in multiple Facebook groups. This one will get you banned from these groups quicker than you can blink, even if the group is your own group. So avoid that at all costs. And make sure that you are utilizing the format that we've outlined here for the value add post for your target audience. So we've given you a lot to think about in this lesson. So let that digest. As we conclude this lesson, we'll see you in the next lesson. 9. 09 Verify Your Facebook: welcome back. And in this lesson, we're going to be reviewing Step eight. Verify your Facebook page. Now, if you have a publicly listed phone number for your business, you can and most certainly should verify your Facebook page. And a great reason why you want to do this is it enables you to use a new feature, which is Facebook. Live Facebook Live allows you to create live broadcasts at any time on your mobile device. This is a very powerful tool for making you accessible to your target audience, as well as giving your target audience a chance to directly engage and interact with you in a live format. Now we could go on and on about Facebook, live in the inns, announce of it all day. Now, we highly suggest that you look into it a little bit further as we want to continue this lesson. So here's how you're gonna verify your page. So when you're on Facebook, you're going to go to settings and under settings, you're gonna find the general tab, and then you're gonna find Paige verification, and then you will click on Verify Page and there will be a link at last that says get started and you will select that. The next thing you're gonna do is you're gonna enter your phone number, then you're going to select. Call me now and then Facebook will call you, and you will verify your page by answering that call. And that's as easy as it gets. So it's a very easy, straightforward process that enables you to use a very powerful feature on Facebook. That's all we have for this very brief lesson. We'll see you in the next lesson. 10. 10 Questions and Polls: welcome back, and in this lesson we're gonna be covering Step nine questions and polls. One of the best ways to engage people with your post is by making the post ask a question. Now you think that simply asking your questions will be good enough, but usually it's not. There's some tricks to turning this around, however. One of them issues a pole like you confined on facebook dot com slash opinion polls. And, as you can see in the picture above, that is a screenshot from the actual website, and it's very easy. You type in the your L, and you go straight to that. Use at button, and then you can click it and you can create your coal. The opinion poll is the easiest app to use on Facebook, and by providing people with options and promising immediacy, your poll post can be very appealing. Now you'll notice that you also have the option to choose to sent it to friends and fans, or to set up a campaign which is a paid option. Now, after you've created your poll, you have the ability to send it out, trade to your friends and fans or you can set up a paid campaign, which is much like a boosted post in which you can choose and define a target audience. And you can pay to have your campaign set out to that target audience that you've defined and, like a boost supposed. You can slice it and dice it, however you'd like whether you want to split it along certain age, demographics, certain interest or any other type of hobbies or particular topic. Now you can also vary your post content by creating quizzes and personality test, too. And these things are a highly engaging because people really enjoy the entertainment factor and value of taking different quizzes or finding out what their personality is like or what it matches. And it's also encourages people to share these results. Now you want to make sure that whatever you do with your polls of questions, you're giving your target audience a choice. We've already seen example of this principle with the opinions app, so don't ask what's your favorite color. Instead, personalize your questions and give them a choice. So looking at this sample question that we have here, you have an example of a very low response great question, which is? What's your favorite color? It's very close ended and doesn't really give people much of an option. A high rate of response question is a little bit more open ended. So the other example we have is, if you could be a color, which one would you be? Red, blue or green? Now, as you can see, this question is much more engaging. Its open ended, and it also has built into it a call to action. Now give choices in your regular posts as well, and you should be asking questions in those posts. Now a great tip is to ask a question about a hot topic, and you could choose the topic where opinions are already flying back and forth. So anything related to sports teams or celebrity gossip these air going to be topics that are gonna have, ah, lot of activity as people are very passionate and excited to discuss and share their opinions on the's different topics. Now, be sure to ask questions on your Facebook groups as well as on your Facebook page, and this is important because you want to be really driving that engagement. So if you're not asking any questions? You're not really putting out a call the action, and you're not giving people another reason to engage with you. So you want to make sure that you're keeping all this in mind as a way to drive active engagement between you and your target audience, as well as your fans or the people that are actively following you. So that's all the food for thought that we have in this lesson. We'll see you in the next lesson. 11. 11 Keep it short: welcome back. And in this lesson, we are gonna be covering Step 10 which is to keep it short. Now, this may seem simple, but this will also help you do something else that is critical to capturing shares and attention with your posts. Keep your posts short. A study by Buddy Media reported that post of 80 characters or less have a 27% higher engagement rate. Now, keeping it short means getting your point across with an impact. So we're gonna give you an example of a post, and you're gonna want to make sure that you note the number of views as well as the number of shares on that post. So, as we can see, this post from Zappos is a very short and concise post. It also has a video link, and this post is a thank you post that highlights a very positive message. And so this message is creating within it a call to action because people are drawn to positive things, especially things around charity and people helping people. So if you'll take a note, you can see that this video has 1.2 million views while it has over 3700 likes and basically 900 shares now. The key mechanisms working here is that samples posted a very simple thank you, but the video accompanying it arouse curiosity and promised that feel good moment. So concluding our analysis of that post that post is very short, direct to the point. But it also has a built in call to action and in allure of a positive feel good moment that makes it very share a ble as well as very intriguing for people to want to look at and engage with now a bit of a warning. Keeping post short does not mean making cryptic statements. So if we could see in the example below, this statement of I'm tired, which is just a very short statement of fact and isn't really informative or creating any call to action is not a good example of a short post. In fact, cryptic personal statements not only devalue your personal page or your Facebook feed, they also devalue it in Facebook's eyes as well. There are way too many of these self indulgent comments that will reduce your reach, so avoid using the cryptic statements. Make sure that your post are short, but they're also full of value or information. Or call the action to get people to engage with them. Now here's a perfect example of a short post with a very high incentive to click for the right target audience. And as we could see on this virtual assistant trainer post, they're creating a call to action by letting people know that there is something of potential value for them out there. And they wanted to give them a reminder that this potential value add is out there and available for them. So to sum this up, you want to make sure that your post are very quick, very impactful, and directly to the point you want to make sure that you have a built in value that you are presenting to your target audience as a way to entice them and get them to respond and take action on your post. So that's all that we have for this short lesson. We will see you in the next lesson 12. 12 Make people curious: welcome back, and in this lesson we're going to be going over Step 11 which is to make people curious. Now, while using calls to action is a tried and true marketing strategy, there is a division among top experts and Facebook authorities sites on how effective it is for Facebook. Some argue that calls the action such as like or share reduce your reach. Others would argue that it expands viral buzz. Your best bet is to simply avoid the whole issue by making people curious, as Apple's dot com did so effectively in our previous example. Now give them something to click through to and then pitch your call to action on a new page or site. Now, if you want to gather more, Facebook likes, create a Facebook as specifically for that purpose, and make sure to choose a custom audience that reflects your ideal client. Now getting post likes is a good strategy for building general buzz around your particular page. Just because if people are coming to your page for the first time and they see that there's already a flurry of activity like there's, ah, 1000 people that have liked your particular page, then they're gonna be more inclined to engage with that page. So creating a campaign for likes is a good way to show that your page has a lot of activity and can help pique people's curiosity as well as DR Some engagement from them. Now you really want to make sure that you're post titles, headlines, questions and photos, rows, curiosity in your ideal audience and your ideal client. And these are gonna be your most useful tools in order to get that built in called the action that we talked about. And finally, you want to do your best to allow the curiosity slash entertainment factor, generate spontaneous shares rather than relying solely on calls to action. And a very good example of this is using a post that contains a lot of humor, either in a short, humorous statement or in a funny picture or a combination of the two in the same post. What that does is it creates a very strong incentive to share because people love sharing humorous things and items, and some of the most frequently and top share posts are actually joked posts, so you can go ahead and take a look on entertainment pages and take a look at some of the jokes or comics that are shared back and forth to get some ideas and inspiration for certain elements that you can include and incorporate in your posts. So that's it for this lesson. We will see you in the next lesson. 13. 13 Encourage Customer Serivce: welcome back. And in this lesson, we're gonna be reviewing Step 12 which is to encourage customer service posts directly on your Facebook page. Now, once again, let's look to Zappos dot com as the perfect example of the subject we're gonna be talking about. And as you can see, these are the sort of comments you always see under the visitor post in the left margin of the company's page. And take a look at the example screenshot that we have for you on the right side of the page. You can see there are a couple examples of some very happy and satisfied customers, and these customers have some fairly rave reviews and good things to say about Zappos and their customer service. Now, one thing you're gonna want to keep in mind when you're managing your page is that answering questions immediately shows your fans that you are there and that you care. It also shows your values and your efficiency to as well as doing the critical thing of building trust. And we can't stress or emphasize that you want to make sure that you're building that trust as much as possible so you could become a trusted go to authority on your page. Now you want to make sure that you have to take care of customer service post within 24 hours. Ideally, you want to be able to take care of it immediately, or at least within 12 hours. But 24 hours is a good rule of thumb in order to respond to a customer service post. What this does is that shows that you are actively engaged with taking care of people's customer service questions or concerns, and what it also does is it helps strengthen that bond between you and your target audience by showing that you will take immediate action to address a concern or issue that they have . So to sum it up, you want to make sure that you are using direct and quick response time to customer service posts as a way to drive direct engagement with your target audience and to build and strengthen that relationship that you're building and developing with your audience. That is it for this lesson. We will see you in the next lesson 14. 14 Make sure your links are worth clicking on: welcome back, and in this lesson, we're gonna be going over Step 13. Make sure your links are worth clicking on now. There have been many complaints that is no longer easy to figure out what Facebook wants or what works on Facebook these days. But Facebook itself actually does provide the answers if you make a point of checking in daily at Facebook newsroom. So we've included a link to the site for your reference. But we're also going to take a quick look on the site just to show you what it's like. So this is the Facebook news page, and there's a arch I've on the side where you can scroll down and click on any particular year to zoom in and see articles from that year. And on the main page, you can scroll down and see the most recent articles that are featured. This is a very, very good resource for you to use and utilize. And if you find any particular article our news on here that you feel is share worthy, you have the ability to go in on that article, and you can actually share that article or you can email it out to your list. So now we've shown you the site. We're gonna take a quick look at what Facebook is telling us works as well as what doesn't work. So, for example, in a newsroom article on click baiting, which is something that we would never do or ever suggest that you do Facebook states. If people click on an article and spend time reading it, it suggests they click through to something valuable. If they click through to a link and then comes straight back to Facebook, it suggests that they didn't find something that they wanted. With this update, we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to the news feed when we rank stories with links in them. And so this article is basically Facebook, telling you that they are looking at the amount of time people spend on external links as opposed to people going toe links and then hopping straight back to Facebook to figure out what posts are actual Clickbait. So what this article reveals is that Facebook looks at the ratio of people clicking on the content, comparing the links to whether or not viewers discuss or share these links with their friends. Specifically, they're talking about post with clickable headlines, graphics or videos here for links within text. Post Facebook prefers, including the link above any accompany photographs rather than making the photo itself. The link Facebook concludes with this update. We will prioritize showing links in the link format and show fewer links shared in captions or status updates. So tip free there is that when you including your link you want, make sure that you post the full link above the company photograph rather than making the photo itself a link. Now, if you have any confusion about exactly what this means, all you simply to do is post your link while drafting your post, and Facebook will automatically sort out the link for you. So to recap, you want to make sure that you're checking the Facebook newsroom for continuous updates on different things that Facebook is telling you. They are looking for as well as what is working and effective with their page. And you also want to make sure with your links that you're just posting directly into the draft of your post. So that way Facebook can automatically sort out and display the links in their preferred format. That is it for this lesson. We will see you in the next lesson. 15. 15 Suit your post media story type and audience: welcome back. And in this listen, we're gonna be reviewing Step 14. Suit your post media to your story type and audience. You've no doubt been told hundreds of times two makes your post media types. This is all well and good, but it's more important to make sure that the media type you use most is the best one for your audience and their viewing preferences as well as for your story. Now, for example, if you want to teach your viewers how to use software, video is usually the best type of media for that. Conversely, if you're a writer, making sure a good proportion of your posts are text posts is the best way to go about it. Yes, you still want to use killer graphics, but make sure they don't overshadow what you have to say in print. And again, this is because your target audience are gonna be people going to be more inclined to be reading content as opposed to looking at graphics or images. Another example is if your audience are fans of your podcast, that you want to share links to audio files and make sure your cover photo includes a sign up tab so they can catch every new episode that comes out now When telling your story, Use the well known storytelling principle of show. Don't tell. This isn't as rigid a guideline as use a photo. What it really means is engage your viewers emotions. Put them in the saddle. Where you want to do is you want to take your audience on a journey and you want to really get them engaged. And it's like the saying of Let them feel the wind. Taste the rain, Smell the forest. You want to make sure that you're stimulating your audiences imagination. So that way you are really driving that engagement and fostering that connection that you have with them because you're giving them a little bit that they can work with, and they're going to be running with and creating the rest on their own. Now it's up to you to decide which medium will accomplish this task best for each post. So you want to make sure that you're using your best judgment, and you're also looking at your different analytics that we pointed out earlier as a way to figure out what type of posts are reaching the people most effectively. That is it. For this very quick lesson, we will see you in the next lesson. 16. 16 Anticipate: welcome back, and in this lesson, we're gonna go over step 15 Anticipate Now remember that computing and digital communication are always about the future. Things change even while you're getting used to new changes. So in order to help you anticipate these changes, you're gonna want to pay attention to things like Facebook's newsroom, especially the Q and A with Mark section for big clues about what's coming on the horizon. So a couple examples of that are gonna be things like Facebook is already using artificial intelligence to help with areas like accessibility and mobile usage. Facebook is devoting more attention to mobile profiles developing such features as a video profile photo and Facebook's primary focus in post monitoring is post that get shared. Yet they don't like you to ask for a share. They wanted to be viral and organic. So these are some things that are percolating a bit on the horizon that Facebook is working on figuring out what the next evolution of these things are gonna be looking like. And so, by paying very careful attention to these things, these could help you be better prepared to position yourself to capitalize and take full advantage of these items when they come to fruition. So, for example, the fact that Facebook is the voting features to their video profile photo. If you're aware and anticipating that this particular change is coming and the general trend of things in the online space moving to a more mobile focus platform, you can position yourself with posts that are addressing this topic as well as making changes to your own pages in order to accommodate and capitalize on those changes when these new features take effect and come to fruition. So you might want to post something about making a video profile photo or a tutorial on how to do it, or on the subject of video profiles versus standard or traditional profiles, something that's gonna peak the interest of your target audience and get them engaged. And it's also showing that you're very forward thinking and very actively focused on the future. So that's all that we have for this brief lesson. We will see you in the next lesson 17. 17 Dont shorten links: welcome back, and in this lesson, we are going to be covering steps. 16 Don't shorten links on Facebook. Now, once again, we're going to turn to Buddy Media. And in the study that we previously mentioned in a prior lesson this social media optimization organization, they also discovered that Post got less shares. When you are l short ners were used in a very recent slicer presentation. They report that engagement rates were three times higher when post included a full earl. So the reason for this is that when you use a u. R l short, inner people are not gonna be certain where your link is going to take them before they actually click on it, as opposed to if you have the full U R L in there, when people are looking at your post and they're reading your content and you have a Lincoln there, they're gonna be able to actually read out what's in that you are l to make sure that the link that they're gonna be clicking on is going to send them to something that's relevant, that they're gonna want to see. So with shorter people are just gonna see a very short coated TRL. That doesn't really give any description about where they might be going, so they aren't gonna trust that Link is gonna take them somewhere. They want to go when compared directly to a link that has the full link title in it. And they can see exactly what content is going to be in that link title. So that is a powerful food for thought for you think about and is a very good tip and strategy for ensuring that your links are engaging and that people actually use those links and follow those links. That is all that we have for this really short lesson. We'll see you in the next lesson. 18. 18 Pay attention to optimum post times: welcome back. And in this listen, we're going to be covering Step 17. Pay attention to optimum post time. Now it's almost become a tradition to do most of our Facebook posting during business hours . However, Buddy Media notes that 20% more gauge mint occurs when posts are created after four PM Now , that being said, the best time to post is always when your particular audiences online and you also have to take into account where most of the active percentage of your audience lies. So you're gonna wanna ask yourself, Is it in a different time zone the other side of the world? Are they people who mostly post from work? Or do they only post after hours are your post retail base? If you answers to these questions are yes, then perhaps you want to try posting after work hours. Now, a policy of Facebook awareness is best. Check your page post overviews in Facebook insights. You want to be sure as well that you also looked through your previous days post every day and see when you had the highest engagement. Do this consistently for more than a couple days to get a real feel for the true fan patterns and habits. You can always look at a post over a single day or one or two days. But consistency is really going to be the key here because the more time span that you're looking at in analyzing, the better you're gonna have a true understanding of your audience and when they engage with you. So as we pouring out before you want to make sure that you're asking questions around what time your posts are getting engagement from your audience and you wanna look at a good span of time to see exactly what time of the day your audience is engaging with you, you might be surprised by the results where you might be thinking that your audience is typically engaging you during business hours. But they may actually be engaging you at a completely different time, such as very late in the evening or very early in the morning before traditional business hours. So make sure you use and leverage the Facebook insides platform in order to really drill down and find when your target audience is actively engaging with you. So that way you can schedule your post during those peak. Active engagement hours for your particular audience. That is it for this lesson. We will see you in the next lesson. 19. 19 Optimize for mobile: welcome back. And in this lesson, we're gonna be covering step 18 which is optimized your Facebook page for mobile. Now, when you're creating any Facebook page, especially one that's business driven, then you're gonna want to be sure to check out the public view of your Facebook feeds on your mobile device. This is what a major percentage of your audience will be seeing. And this is very true because the general trend with any type of online or Internet traffic is that has been shifting Mawr and MAWR predominantly to a mobile plays platform, and the mobile share is actually growing and increasing at a pretty consistent rate. Now, how can you improve what they see? How do your competitors feeds differ from yours? Are there any tips you can pick up from your competitors? Mobile optimized feeds. These were to be a types of things that you're gonna ask yourself and your go on look into . We knew our sourcing inspiration for doing the layout of your particular mobile feed for your Facebook page. Now you don't need to reinvent the wheel and come up with some out of the box never seen before. Type of layout There's nothing wrong with looking at other successful designs and then emulating those because they're proven and they were. So you don't have to go through the hassle and the heavy lifting of actually trying to figure out what does work. You already have a template that you can use. So while you are constructing these pages and you're looking for inspiration, you also want to keep these tips in mind. Remember that you can drag photos and reposition them, so that way you're telling a story with more than one photo. If you're using your mobile device, you also want to make sure that you keep your mobile targeted photos two dimensions of 560 by 290 pixels. That is the ideal picture size, so that way they will show up crystal clear on mobile devices. Next, you won't remember that the maximum number of characters ideally seen on a mobile screen without scrolling is 122 150 characters up to 480 characters less than on a PC screen. So remember that you're working with a smaller space and so you don't want to overwhelm or bogged down the visual of your post with a lot of different characters. Make sure your first line is the most engaging as well as the most important line. And so a great way to look for inspiration is to look at and study different headlines because headlines are designed specifically to be a quick sentence that grabs your attention and immediately drive engagement. The last thing that you want to be aware of is that the number of characters allowed or that will be seen in mobile offers is equal to those seen any PC screen, which is 25 to 90 characters. So if the mobile offers, the content will be the same length as it will be with a PC screen. So remember that when you're creating your mobile offers, the length of the content, which is 25 to 90 characters, is gonna be the same for PC and Mobile. So remember when you're factor and for mobile that the number of characters you can have on a screen and a mobile offer at once it's gonna be 25 90 characters, which is the same as a PC screen. But going back to our earlier note you want to make sure that for the ideal length of entire post, you want to make sure that it's less than 120 to 150 characters for a mobile device. That is all the insight that we have for you in this lesson, we will see you in the next lesson. 20. 20 Know you facebook page: welcome back. And in this lesson, we're gonna be covering step 19 which is, know your Facebook images. Now you can increase both breach and engagement by knowing everything there is to know about what works best When posting images to Facebook, you're gonna want to make sure that you familiarize yourself with optimum sizes for each different type of Facebook image. The ultimate guide is currently John louvers, Facebook image dimensions Infographic, which will actually hop over and show you but will also make sure that we include a link to it for your own personal reference. So we're here on the infographic page, and all we need to do is we just need enter in our name and an email, and then we will be able to you download the PdF. And here's what the pdf looks like. It's a very in depth pdf that you're gonna want to spend a bit of time giving a good, thorough look over and read through. But it's gonna give you some very, very interesting food for thought, and it's gonna be able to give you a lot of great insight into image sizes and dimensions. Help you maximize the engagement rate for your posts. You also want to keep personal photos for your feed relevant high quality ones for your page Now the only exception really would be if you are showing a personal angle to your company. For example, a Christmas photo of your employees on a company sleigh ride. Now you also want to create a catchy headline or title for your photo. This will be your hook. Intrigue your audience. Next, you're gonna focus on an image folder before posting the Facebook. Always be on the lookout for top quality professional photos that fit your business topic and signature theme. Pick them up before you need them and rename the photos with relevant keywords. This will save you a lot of time when you're hunting around for images. And doing this affront is going to save you a lot of time and hassle down the road when you're creating your post and you already have a relevant image on standby, as opposed to having to go search for an image while you're creating your post. Now I note about this is that you want to use only reputable stock sites either free or paid and do check the licenses. For example, does this particular site slash license allow for commercial use? If a person's face was featured? Do they include a model release? A negative. Either of these last two questions is a big red flag. So stay away from that image or that site, and you can always do a quick Google search for royalty free images. That is all the information for this lesson. We will see you in the next lesson. 21. 21 know your audience: welcome back. And in this lesson, we're going to be covering Step 20 which is to know your audience. Now, knowing your audience doesn't just involve being observant on which post engaged. It also involves correctly targeting your audience in the first place and never forgetting who you are. Talking Teoh. Now, key tip that we have for you is to visualize your best client when creating post for your Facebook page or a particular person you'd like to reach. Now, when you're looking to find your ideal client, there's gonna be a couple things that you're gonna want to consider. The first thing that you're going to consider is you want to focus on your coach ings most life changing, benefit or change that clients experience. Now, this is a great way to drive a personal connection with your audience, and you also want to make sure that you are focusing on the value that you are providing for your clients or your audience. Another thing that you're gonna want to do is you're gonna want to calculate what you need to make this year. Now what we mean is that you're gonna want to take a look at what your goals and objectives are. And you're gonna want to take a look at what you want to accomplish this year and how you want to accomplish it. Now, when you're factoring this in, you want to make sure that you are keeping this visualization of your best client or this particular person that you'd like to reach out to in your yearly goal. That way you have a much more accurate road map to guide yourself on actually getting there now the next thing you want a factor in is you want to calculate what your ideal client is willing to pay and can't afford. Do you need to attract a higher income bracket? Does this client prefer single events or packages? You want to make sure that whatever it is that you're offering when you're thinking of your ideal client, your offering is gonna be cost effective for them. So if your page is driving at very high end luxury boat rentals, you probably don't want to target teenagers in farm country who don't have very high income or have a strong interest in boats or oceangoing adventures. Now, on the other hand, if you're taking that same service, and you're targeting it primarily to top income earners in coastal cities. Then you have a much stronger personal connection to your potential target audience because you're targeting the right income bracket as well as targeting the right interest group. So make sure that you're not only factoring in what's of interest to your particular audience, but you also want to make sure that it's cost effective for them and that it matches up with their financial ability. The last thing you want to do is you want to check your assets and then see what you can add. Do you need to write a book, or is there anything else that you need toe? Add In order to make your particular content much more appealing and engaging, do you need to do block post perhaps on certain hobbies or activities that are intriguing to your audience? Do you need to offer some type of audiobook or some type of podcast to help add more value to what you currently are offering Now? Another good question you'd ask yourself is, Do you need to retire money losing offers or retire offers that attract a lower income bracket? Then you want to work with because you want to make sure that not only are you keeping things cost effective for your client, but you also want to make sure that you're keeping things very cost effective for yourself . So another idea in there as well when you're talking about checking your assets is offering a limited time close out special, especially if there's gonna be a product or service that you are planning to retire or phase out. That is a great way to generate a lot of buzz and capture a lot of business before the product actually goes away for good. Now, another tip for you to consider is that you might want to consider offering a special package. You can create V I P events. Now, one last thing that you should think about is possibly offering a special package or perhaps creating a V I P events in order to drive further business and engagement. Now you're gonna want to make sure you take time to set these changes in motion. But you will really have something to post about when it all comes to fruition. One other thing you want to look into is you want to look into finding out what other online services APS and software potential clients use? Are they heavy software users are the outsourcers self help Women are enthusiast. Anything that tips you off to common ideal client behaviors will help you in your targeting again. This is all about driving the point home of well, taking the time to learn a little bit more about your potential client base and seeing what type of things peak their interest and drive their engagement. The final thing to look into is you wanna look into checking your feedback. Remember to include feedback forms within person events on your website, after strategy sessions and in books and other PdF's. Ask questions and create polls for your Facebook groups and pages. You also want to be sure that you create custom audiences and dark post for your Facebook ads as well as a be slit. Tests pay attention to the results. These are going to be critical for your success because you are getting actual live riel feedback from your clients and your audience. These are going to be the ones that dictate how successful you are, and as the old saying goes, The customer is your boss, and they can hire you by paying for your business. Or they can fire you by taking their business elsewhere. So you want to make sure that you are paying very careful close attention to their feedback because they are literally going to tell you what it is that they want, how they're feeling or how they think about anything you have to post or offer. So that's the food for thought that we have for this lesson. We will see you in the next lesson. 22. 22 Create a closed Facebook group: welcome back, and in this lesson we are going to be discussing Step 21 which is create a closed Facebook group for better post content. Now, if you have even half a dozen clients, there is no excuse for not creating a closed or secret Facebook group and engaging with them there. The reason. People tend to be a lot more responsive, enclosed or secret groups, particularly if they are exclusive and feel like an inner circle. If an actor group is run intelligently, a Facebook group will trigger the following. More honest reaction to posts. Complaints, hopefully Onley occasional ones. But don't shy away from complaints. They actually give a chance to demonstrate your exceptional customer service as well as the ability to really listen to what it is that they're saying. And they're also going to be giving you direct feedback on things that they don't like or don't find appealing so that you can make adjustments and corrections as you go. You'll also find more focused questions. Focus questions are great way to see what questions people actually have, because we always envision our products or post going one way, and then when they're in the hands of actual live customers or clients. They might perceive things a little bit differently, or they may have questions that appear obvious to you at the time that you are making your posts. But they may not fully get the meaning of it. So it's a great way to make sure that you're coming across very clear as well. A seeing what the most commonly asked questions or issues you're seeing are you'll also get really honest feedback. And honest feedback is extremely critical, because this is gonna be your customers and your client base telling you exactly what it is that they want, what they like, what they don't like without any worry of getting a biased or non genuine answer from people. Honest feedback is gonna be your best and greatest tool and resource going forward in refining how you conduct your business, as well as being able to figure out what to do next in order to add value for your client base. Another thing you also be able to get will be suggestions, and that's gonna be a great way for you to incorporate new ideas into any of your offerings . You'll also find higher engagement because you're getting that direct access to your client base and your customers, And they in turn, are also having direct access to you better quality responses, and this kind of builds on everything that we've mentioned before. But you want to make sure that when you're getting responses, you're getting actual quality content from your customer base, and having a close Facebook group is the best way to foster that type of quality response that you're gonna want to be looking for. You're also gonna find more relevant member post, and you're gonna find that people are gonna be staying mawr on topic, which is gonna help you with figuring out how your products or services or your page and your posts are doing, and you're gonna be finding a lot of off topic or idle chatter as well. Lastly, you're also gonna find that you're getting tips and other valuable links directly from your clients, and you also will be able to provide those for your client. Base is well, so it's gonna be a very mutually beneficial exchange relationship that you're gonna be developing with your client base. And lastly, and more importantly, you will be building trust with your group members, and you will be able to observe how they interact with each other, what personal comments they make and what personal problems they escape. This is what happens in a community, which is what a good Facebook group eventually becomes. You'll see how they deal with issues here, what is bothering them and be able to identify pain points for future packages and products . Now, before you get ahead of yourself, just remember that No, you don't want to expand your reach hugely with a group, but you will generate authority status, particularly if you interact daily with your post links in new Resource is and articles and get to know your ideal audience even better. So don't think that forming a group is gonna be the magic bullet that's going to you. Create an instantaneous large reach for you, which you're doing is you're actually actively fostering and growing a community, and you're strengthening that community by having direct access and interaction with your client base. And that's what's gonna help you become an authority on a particular subject matter or area or products based or topic, and that's what's really gonna help drive and grow your success. Now this knowledge could carry over to your Facebook page post. So think of running a Facebook group as a bit of investment. And as we can see in this post example, we can see a bar manager who used a Facebook page in order to directly connect with and reply to a angry customer and was able to actually turn around that interaction into a very positive outcome. So this is another example of just how powerful being able to have access to your customer base is and being able to reach out and directly impact them as well as being able to show them that you actually care. And you can turn negative experiences or not so positive experiences into very positive experiences and outcomes for them as well as for yourself. So that's all that we have for you to think about in this lesson. We will see you in the next lesson 23. 23 Closing: welcome back. And congratulations on making it to the end of this course before we get to our closing thought. We really want to thank you for taking the time to take this course, and we hope that this course offers all the knowledge and tools that you need in order to be successful on Facebook. Now, take a moment to congratulate yourself for having made it through this course. There was definitely a lot of content that we covered and you stuck with it. So congratulations to you. And now we'll give you our final thought. All these suggestions can help you improve the quality of your Facebook post. But do remember to first and foremost be authentic and speak with your own honest, unique voice. There is only one you and you are the greatest asset that you have. So we wish you all of the success and best of luck in your future endeavors. That is it for this course. Thank you again for taking it