What Is a Pillar Page? A Guide for Marketers

Sarena Brown, Content Strategist

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7 Videos (13m)
    • Introduction

      0:30
    • Old Way: Keywords

      1:53
    • New Way: Topic Clusters

      0:56
    • The Pillar Page

      1:20
    • Class Project: Create Your Own Topic Cluster!

      2:43
    • Bonus Content: Pillar Page Example

      5:26
    • Conclusion

      0:12

About This Class

Search engine algorithms are constantly changing, and we know it can be nearly impossible to keep up. At one time, filling your blog posts with keywords would instantly shoot them to the top of Google. Later, emphasizing long-tail keywords and reliable linking became rank worthy. Welcome to the next stage of how people search online and get ready for some new marketing buzzwords—including the pillar page.

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Sarena Brown

Content Strategist

Hello, I'm Sarena.

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