What Is A Brand? (Branding Made Simple!)

Everett Bowes, Brand Strategy & Creative Consultant

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12 Videos (42m)
    • What is a Brand: Introduction

      3:32
    • What Is A Brand: Common Misunderstandings

      3:14
    • What Is A Brand: In The Mind, Not The Eye

      2:11
    • Walk Like A Brand: The Human Property

      3:55
    • A Brand Is A Behavior

      2:46
    • A Brand Is A Reputation

      4:40
    • A Brand Is An Accumulation

      5:32
    • A Brand Is A Narrative

      5:49
    • A Brand Is A Device

      3:30
    • Common Reasons For A Lack of Alignment

      4:30
    • Walk Like A Brand: Closing

      2:00
    • Blooper Reel

      0:49