Webinar Success Part 4 - Step by Step Guide to Writing Your Webinar

John Colley, Discover Online Courses and Marketing

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20 Videos (1h 15m)
    • Introduction to the Hook and Introduction Section

    • The Key Components of the Hook

    • Introduction Establishing Your Credibility

    • Tell Your Story

    • Expand on the Big Promise

    • Dispel Self Limiting Objections

    • Summary and Activity

    • Introduction to the Core Content and Transitioning to the Pitch

    • Delivering Core Content

    • Six Steps to Content Delivery

    • Transition to the Pitch

    • Summary and Activity Core Content and Transition to the Pitch

    • Introduction to Pitching and Beyond

    • Delivering Your Pitch

    • Mastering the Close

    • Optimising the Q&A

    • Summary and Activity Pitching

    • Bringing it all together

    • What to do next?

    • Summary and Wrap Up


About This Class


Welcome to Part 4 of my Webinar Success Class!


"John is clear and concise and easy to follow even at higher playback speeds - saving time!"

5 Stars Paul H.



NO!  They are not!

Webinars are a complex, carefully crafted sales presentation!  

But if you know how, anyone can do them! - Yes Even YOU!

By the end of this course you will be able to write and design your Webinar which will be every bit as good as those created by experienced experts!

Why am I so confident of this?  

Because Webinars are:

  • A Formula  
  • A System  
  • A Framework 

I will share with you step by step so that you can discover the key components, the scripting techniques, the essential order in which you must deliver the content

This Course is entirely focused on the Presentation itself.  This is the most difficult and valuable component of a webinar.  Without this all the work to put a webinar together - which is essentially logistics - is a complete waste of time!

Now we are getting down to the real detail of putting your webinar together.  

The Course takes you through the page by page detail of:

  • The Hook
  • The Core Content
  • The Pitch
  • The Close
  • Questions and Answers

If you have not yet taken Parts 1, 2 or 3 this might be a good time to go back and take these classes first in their numerical order.

Links to Other Courses in this Series
Webinar Success Part 1 - How to Design a Webinar From Scratch
You can find Part 1 of this Series here: http://skl.sh/2a9dRk5

Webinar Success Part 2 - Understanding the Anatomy of a Webinar
You can find Part 2 of this Series here: http://skl.sh/2adp6ZF

Webinar Success Part 3 - Designing Your Webinar Presentation
You can find Part 3 of this Series here: http://skl.sh/29UEevC

2 of 2 students recommendSee All

Great course. Very well presented. Easy to follow instructions and great course materials.
An excellent capstone course for Parts 1 - 3. Part 4 included all the elements of producing a sales webinar that I've observed over time. It's presented in such a way that the logic behind the activity becomes obvious and very achievable. Great material and top quality presentation.





John Colley

Discover Online Courses and Marketing

Exceed Your Own Potential! Join My Student Community Today!

Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

My current Podcast is The Online Courses Insider Show, dedicated to eLearning.

Enrol in one of my Courses Today - Start your Success Journey with Me now!

I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

A Bit about Me!

I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)

How can I best serve you?