Webinar Success Part 4 - Step by Step Guide to Writing Your Webinar | John Colley | Skillshare

Webinar Success Part 4 - Step by Step Guide to Writing Your Webinar

John Colley, Discover Online Courses and Marketing

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20 Videos (1h 15m)
    • Introduction to the Hook and Introduction Section

    • The Key Components of the Hook

    • Introduction Establishing Your Credibility

    • Tell Your Story

    • Expand on the Big Promise

    • Dispel Self Limiting Objections

    • Summary and Activity

    • Introduction to the Core Content and Transitioning to the Pitch

    • Delivering Core Content

    • Six Steps to Content Delivery

    • Transition to the Pitch

    • Summary and Activity Core Content and Transition to the Pitch

    • Introduction to Pitching and Beyond

    • Delivering Your Pitch

    • Mastering the Close

    • Optimising the Q&A

    • Summary and Activity Pitching

    • Bringing it all together

    • What to do next?

    • Summary and Wrap Up


About This Class


Welcome to Part 4 of my Webinar Success Class!


"John is clear and concise and easy to follow even at higher playback speeds - saving time!"

5 Stars Paul H.



NO!  They are not!

Webinars are a complex, carefully crafted sales presentation!  

But if you know how, anyone can do them! - Yes Even YOU!

By the end of this course you will be able to write and design your Webinar which will be every bit as good as those created by experienced experts!

Why am I so confident of this?  

Because Webinars are:

  • A Formula  
  • A System  
  • A Framework 

I will share with you step by step so that you can discover the key components, the scripting techniques, the essential order in which you must deliver the content

This Course is entirely focused on the Presentation itself.  This is the most difficult and valuable component of a webinar.  Without this all the work to put a webinar together - which is essentially logistics - is a complete waste of time!

Now we are getting down to the real detail of putting your webinar together.  

The Course takes you through the page by page detail of:

  • The Hook
  • The Core Content
  • The Pitch
  • The Close
  • Questions and Answers

If you have not yet taken Parts 1, 2 or 3 this might be a good time to go back and take these classes first in their numerical order.

Links to Other Courses in this Series
Webinar Success Part 1 - How to Design a Webinar From Scratch
You can find Part 1 of this Series here: http://skl.sh/2a9dRk5

Webinar Success Part 2 - Understanding the Anatomy of a Webinar
You can find Part 2 of this Series here: http://skl.sh/2adp6ZF

Webinar Success Part 3 - Designing Your Webinar Presentation
You can find Part 3 of this Series here: http://skl.sh/29UEevC





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John Colley

Discover Online Courses and Marketing

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Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commiss...

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