Web Writing Secrets: Create Content That Captivates Your Audience | Isla McKetta | Skillshare

Web Writing Secrets: Create Content That Captivates Your Audience

Isla McKetta, Creative writer and content manager

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9 Lessons (31m)
    • 1. Introduction

    • 2. Identifying Who You Are and What You Have to Offer

    • 3. Keyword Research: Speaking the Language of Search Engines

    • 4. Deep Empathy: Understanding What Your Audience Really Wants

    • 5. Building a Lexicon: Mirroring the Language of Your Audience

    • 6. Storytelling Secrets That Engage Readers

    • 7. Literary Devices That Make Your Writing Flow

    • 8. Editing Like a Writer

    • 9. Go Forth and Write!


About This Class

There’s a lot of content on the internet. Learn how to make yours stand out for all the right reasons.

Building on best practices from SEO, content marketing and creative writing, master copywriter and novelist Isla McKetta will help you understand how to connect deeply with an audience by writing great content that speaks directly to their needs.

You’ll develop skills in:

  • audience research
  • keyword planning
  • storytelling structure
  • and simple literary techniques for making your writing flow

Designed to give beginners a solid foundation in writing for the web, this class should also introduce experienced content creators to new techniques to freshen up your copywriting skills. Come prepared with an idea of your audience, an interest in writing for their needs and an openness to learning broadly across disciplines. The only tools you’ll need are an internet connection and something to write with.

Ready to learn the secrets of writing content that people actually care about? Join the class today.