Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets | Jack Zerby | Skillshare

Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

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13 Lessons (57m)
    • 1. Intro: Why Are Landing Pages Important

      01-Intro.pdf
      4:20
    • 2. 7 Important Elements of a Landing Page

      00-7ImportantElements.pdf
      0:20
    • 3. Headlines

      02-Headlines.pdf
      12:44
    • 4. Call To Action

      03-CallToAction.pdf
      3:41
    • 5. Features and Benefits

      04-Benefits.pdf
      2:29
    • 6. Credibility

      05-Credibility.pdf
      1:50
    • 7. Social Proof

      06-SocialProof.pdf
      4:06
    • 8. Risk Reversal

      07-RiskReversal.pdf
      4:33
    • 9. Frequently Asked Question

      08-FrequentlyAskedQuestions.pdf
      1:28
    • 10. Rule of Three

      09-RuleofThree.pdf
      4:25
    • 11. Visual Hierarchy

      10-VisualHiearchy.pdf
      6:17
    • 12. Passive and Action Colors

      11-PassiveandActionColors.pdf
      4:54
    • 13. AIDA - Attention, Interest, Desire, Action

      12-AIDA.pdf
      5:47
20 students are watching this class

Project Description

Create a landing page that converts

Speaking the Customers' Language

  1. Develop all the copy you need to create your landing page so you can start mocking up your page in t

    Develop all the copy you need to create your landing page so you can start mocking up your page in the next unit. Specifically, remember to include your:

    • Headline
    • Call to Action
    • Features & Benefits
    • Credibility
    • Social Proof and...
    • Risk Reversal

     

  2. Copy for your landing page.

    Share the copy you've written for your landing page - write it out free form of feel free to sketch, too.

Setting the Right Environment to Buy

  1. Level up your project: take the copy you developed in the previous unit and create a mockup of your

    Level up your project: take the copy you developed in the previous unit and create a mockup of your landing page. Remember to specifically include the Hierarchy and the colors you'll be using. 

  2. Mock up of your landing page.

    Feel free to use Moqups, Balsamiq, LaunchRock, pen + peper, Keynote/PPT, Google Docs, or your own coding skills.

Additional Resources

  • Learn by Example:

    Here's a link to a TON of screenshots of great landing pages: Screenshots.zip

Student Projects

4 comments
Jess Dang
2 comments
Diana Ecker
5 comments
Reggie Solomon
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Paulo Vega
11 comments
Cynthia Koo
3 comments
Lena Nozizwe
Syed Ali Haider
4 comments
Adam Boesel
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Tasha Jaeger
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Tiffani Hunt
1 comment
Cheryl Broome
1 comment
Mauro Avello
1 comment
Gabe Friedman
3 comments