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Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

13 Lessons (57m)

- 1. Intro: Why Are Landing Pages Important
  
  01-Intro.pdf
  
  4:20
- 2. 7 Important Elements of a Landing Page
  
  00-7ImportantElements.pdf
  
  0:20
- 3. Headlines
  
  02-Headlines.pdf
  
  12:44
- 4. Call To Action
  
  03-CallToAction.pdf
  
  3:41
- 5. Features and Benefits
  
  04-Benefits.pdf
  
  2:29
- 6. Credibility
  
  05-Credibility.pdf
  
  1:50
- 7. Social Proof
  
  06-SocialProof.pdf
  
  4:06
- 8. Risk Reversal
  
  07-RiskReversal.pdf
  
  4:33
- 9. Frequently Asked Question
  
  08-FrequentlyAskedQuestions.pdf
  
  1:28
- 10. Rule of Three
  
  09-RuleofThree.pdf
  
  4:25
- 11. Visual Hierarchy
  
  10-VisualHiearchy.pdf
  
  6:17
- 12. Passive and Action Colors
  
  11-PassiveandActionColors.pdf
  
  4:54
- 13. AIDA - Attention, Interest, Desire, Action
  
  12-AIDA.pdf
  
  5:47

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