Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets
Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog
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1. Intro: Why Are Landing Pages Important
4:20 -
2. 7 Important Elements of a Landing Page
0:20 -
3. Headlines
12:44 -
4. Call To Action
3:41 -
5. Features and Benefits
2:29 -
6. Credibility
1:50 -
7. Social Proof
4:06 -
8. Risk Reversal
4:33 -
9. Frequently Asked Question
1:28 -
10. Rule of Three
4:25 -
11. Visual Hierarchy
6:17 -
12. Passive and Action Colors
4:54 -
13. AIDA - Attention, Interest, Desire, Action
5:47
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