Web Design Essentials: Creating Marketing Homepages That Drive Results

Dennis Field, Branding, UI/UX Designer

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10 Videos (1h 5m)
    • Introduction

      1:21
    • Project Assignment

      1:18
    • Goals, Story, Social Proof, Conversions

      3:20
    • Concepting and Design

      17:33
    • Creating the Design [Part 1]

      15:22
    • Creating the Design [Part 2]

      13:49
    • Collaboration and Feedback

      9:29
    • Wrap Up

      2:03
    • Conclusion

      0:24
    • Explore Design Classes on Skillshare

      0:37
132 students are watching this class

About This Class

Design websites that drive results! In this 60-minute class, join Dennis Field — a designer and product evangelist for web prototyping leader InVision — as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions for your company.

This class is perfect for freelance website and product designers, small web design teams, and everyone who wants to increase the effectiveness of their web design. Lessons include: 

  • Defining the goals of the webpage 
  • Sketching with consideration for hierarchy and user patterns
  • Creating designs in Photoshop or Sketch
  • Collaborating with others and receiving feedback using InVision
  • Finalizing your design for launch

As a designer, it’s one thing to create designs that look amazing. It’s also your job to make sure those designs produce results –– and this class will teach you how to do just that!

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696 of 734 students recommendSee All

Great hands on demonstration!
very insightful! thank you!
Maria Regina Tuazon

designer. sketcher. musician

Awesome course! Dennis is an incredible teacher and gives a concise process to follow for designing and implementing design concepts in prototyping!
Mat Brown

Be grateful, work smart, love all...

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Dennis Field

Branding, UI/UX Designer

I'm a designer, educator and I also work at InVision as a Product Evangelist. My passion is to help other designers reach their goals through my own experiences.

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