Web Design Essentials: Creating Marketing Homepages That Drive Results

Dennis Field, Branding, UI/UX Designer

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9 Videos (1h 5m)
    • Introduction

    • Project Assignment

    • Goals, Story, Social Proof, Conversions

    • Concepting and Design

    • Creating the Design [Part 1]

    • Creating the Design [Part 2]

    • Collaboration and Feedback

    • Wrap Up

    • Conclusion


About This Class

Design websites that drive results! In this 60-minute class, join Dennis Field — a designer and product evangelist for web prototyping leader InVision — as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions for your company.

This class is perfect for freelance website and product designers, small web design teams, and everyone who wants to increase the effectiveness of their web design. Lessons include: 

  • Defining the goals of the webpage 
  • Sketching with consideration for hierarchy and user patterns
  • Creating designs in Photoshop or Sketch
  • Collaborating with others and receiving feedback using InVision
  • Finalizing your design for launch

As a designer, it’s one thing to create designs that look amazing. It’s also your job to make sure those designs produce results –– and this class will teach you how to do just that!


562 of 587 students recommendSee All

I am just starting learning about UX Design, and this class was really helpful to see how it works. Thanks!
Great lesson to touch up on some web design principles. This particular course is meant for a designer who is part of a dev team, not necessarily multi-hat freelancers (like myself) who design and code websites for clients. Great series, though. A lot of helpful tips here.
Shawn Gray

Freelance Web/Graphic Designer

Choosing this course to start my SkillShare journey was a great pick. Dennis is an awesome designer and can explain succinctly what he's doing. I absolutely recommend this course to anyone doing UX/UI design.





Dennis Field

Branding, UI/UX Designer

I’m a designer, educator and I also work at InVision as a Product Evangelist. My passion is to help other designers reach their goals through my own experiences.