Watches: How to Design, Manufacture and Build a Brand

Jahn Karsybaev, CEO, Investor, PMP

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44 Videos (2h 7m)
    • Introduction

      4:41
    • Table of Contents & Topics

      0:44
    • Who is course for & what it is & what is not

      3:50
    • History of Watchmaking

      2:17
    • Watch Industry

      5:08
    • Main Industry Players

      7:18
    • Watch Manufacturers Overview

      3:41
    • Manufacturers

      2:55
    • Tough Questions, Certifications and Minimum Order Quantities

      7:11
    • Warranty, Service and Minimum Service Requirements

      2:29
    • Section Checklist

      0:43
    • Basic Parts and Movements

      6:00
    • Watch Components

      1:47
    • Watch Components

      2:07
    • Watch Gaskets and Holders

      1:28
    • Other Watch Components

      5:02
    • Section Checklist

      0:53
    • Accessories Overview

      0:43
    • Straps, Bracelets, Buckles

      5:23
    • Casebacks

      1:05
    • Boxes and Packaging

      6:43
    • Checklist

      0:42
    • Financials: Watch Components

      3:11
    • Financials: Sample Quotes

      1:25
    • Design Overview

      2:58
    • Designing Your Case

      1:22
    • Designing Your Dial

      2:00
    • Designing Your Caseback

      2:11
    • Designing Your Watch Hands

      1:54
    • Hiring Designers and Summary

      1:24
    • Process Overview

      3:35
    • Types of Testing

      1:20
    • Marketing Strategy

      1:59
    • Marketing Strategy: Your Watch Story

      2:47
    • Marketing Strategy: Your Customer

      2:20
    • Marketing Strategy: Your Product

      1:49
    • Marketing Strategy: Retailers

      2:48
    • Distribution Channels: Online

      1:34
    • Marketing Strategy: Pricing

      2:03
    • Marketing Strategy: Channels

      3:52
    • Marketing Channels: Crowdfunding & Case Study

      5:42
    • Marketing Channels: Crowdfunding Summary

      1:10
    • Marketing Channels: Crowdfunding Promotion

      4:55
    • Closure

      1:30

About This Class

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Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start.

By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.

6 of 6 students recommendSee All

This was a very good in depth class. Jahn mentioned many things I will keep in mind when creating my products. A lot of what was mentioned is applicable to not only watches.
Very thorough and detailed information.

56

Students

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Jahn Karsybaev

CEO, Investor, PMP

Jahn Karsybaev is a serial entrepreneur, investor and currently CEO & Chairman of the Board of Directors at AOG Enterprises which holds a portfolio of several watch companies such as Amir Watches, Stranger Watches, Miami Watch Company, as well as other leading brands as El Mostacho Tequila (Distiller of premium Tequila & Spirits), Sana Moda (manufacturer of high end Womens Dress Shirts), and the leading cloud-based social networking platforms in CIS - Moomkin. Jahn is also an executive consul...

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