Watches: How to Design, Manufacture and Build a Brand | Jahn Karsybaev | Skillshare

Watches: How to Design, Manufacture and Build a Brand

Jahn Karsybaev, CEO, Investor, PMP

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
44 Lessons (2h 7m)
    • 1. Introduction

      4:41
    • 2. Table of Contents & Topics

      0:44
    • 3. Who is course for & what it is & what is not

      3:50
    • 4. History of Watchmaking

      2:17
    • 5. Watch Industry

      5:08
    • 6. Main Industry Players

      7:18
    • 7. Watch Manufacturers Overview

      3:41
    • 8. Manufacturers

      2:55
    • 9. Tough Questions, Certifications and Minimum Order Quantities

      7:11
    • 10. Warranty, Service and Minimum Service Requirements

      2:29
    • 11. Section Checklist

      0:43
    • 12. Basic Parts and Movements

      6:00
    • 13. Watch Components

      1:47
    • 14. Watch Components

      2:07
    • 15. Watch Gaskets and Holders

      1:28
    • 16. Other Watch Components

      5:02
    • 17. Section Checklist

      0:53
    • 18. Accessories Overview

      0:43
    • 19. Straps, Bracelets, Buckles

      5:23
    • 20. Casebacks

      1:05
    • 21. Boxes and Packaging

      6:43
    • 22. Checklist

      0:42
    • 23. Financials: Watch Components

      3:11
    • 24. Financials: Sample Quotes

      1:25
    • 25. Design Overview

      2:58
    • 26. Designing Your Case

      1:22
    • 27. Designing Your Dial

      2:00
    • 28. Designing Your Caseback

      2:11
    • 29. Designing Your Watch Hands

      1:54
    • 30. Hiring Designers and Summary

      1:24
    • 31. Process Overview

      3:35
    • 32. Types of Testing

      1:20
    • 33. Marketing Strategy

      1:59
    • 34. Marketing Strategy: Your Watch Story

      2:47
    • 35. Marketing Strategy: Your Customer

      2:20
    • 36. Marketing Strategy: Your Product

      1:49
    • 37. Marketing Strategy: Retailers

      2:48
    • 38. Distribution Channels: Online

      1:34
    • 39. Marketing Strategy: Pricing

      2:03
    • 40. Marketing Strategy: Channels

      3:52
    • 41. Marketing Channels: Crowdfunding & Case Study

      5:42
    • 42. Marketing Channels: Crowdfunding Summary

      1:10
    • 43. Marketing Channels: Crowdfunding Promotion

      4:55
    • 44. Closure

      1:30
How students rated this class
Leave Review

Watch more to review

We ask our students to watch a few lessons before reviewing to make sure we get quality feedback!

Best Suited for
 --  Beginner Intermediate Advanced Beginner/Intermediate Intermediate/Advanced All Levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Be the first!

No ratings just yet—watch a few lessons to be the first to share whether this class met your expectations.

Expectations Met?
  • Exceeded!
    0%
  • Yes
    0%
  • Somewhat
    0%
  • Not really
    0%
Be the first to leave a review in our updated system!
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

7 of 7 students recommend this class
Excellent and very complete course.
This was a very good in depth class. Jahn mentioned many things I will keep in mind when creating my products. A lot of what was mentioned is applicable to not only watches.
Very thorough and detailed information.