Watches: How to Design, Manufacture and Build a Brand

Jahn Karsybaev, CEO, Investor, PMP

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44 Lessons (2h 7m)
    • 1. Introduction

      4:41
    • 2. Table of Contents & Topics

      0:44
    • 3. Who is course for & what it is & what is not

      3:50
    • 4. History of Watchmaking

      2:17
    • 5. Watch Industry

      5:08
    • 6. Main Industry Players

      7:18
    • 7. Watch Manufacturers Overview

      3:41
    • 8. Manufacturers

      2:55
    • 9. Tough Questions, Certifications and Minimum Order Quantities

      7:11
    • 10. Warranty, Service and Minimum Service Requirements

      2:29
    • 11. Section Checklist

      0:43
    • 12. Basic Parts and Movements

      6:00
    • 13. Watch Components

      1:47
    • 14. Watch Components

      2:07
    • 15. Watch Gaskets and Holders

      1:28
    • 16. Other Watch Components

      5:02
    • 17. Section Checklist

      0:53
    • 18. Accessories Overview

      0:43
    • 19. Straps, Bracelets, Buckles

      5:23
    • 20. Casebacks

      1:05
    • 21. Boxes and Packaging

      6:43
    • 22. Checklist

      0:42
    • 23. Financials: Watch Components

      3:11
    • 24. Financials: Sample Quotes

      1:25
    • 25. Design Overview

      2:58
    • 26. Designing Your Case

      1:22
    • 27. Designing Your Dial

      2:00
    • 28. Designing Your Caseback

      2:11
    • 29. Designing Your Watch Hands

      1:54
    • 30. Hiring Designers and Summary

      1:24
    • 31. Process Overview

      3:35
    • 32. Types of Testing

      1:20
    • 33. Marketing Strategy

      1:59
    • 34. Marketing Strategy: Your Watch Story

      2:47
    • 35. Marketing Strategy: Your Customer

      2:20
    • 36. Marketing Strategy: Your Product

      1:49
    • 37. Marketing Strategy: Retailers

      2:48
    • 38. Distribution Channels: Online

      1:34
    • 39. Marketing Strategy: Pricing

      2:03
    • 40. Marketing Strategy: Channels

      3:52
    • 41. Marketing Channels: Crowdfunding & Case Study

      5:42
    • 42. Marketing Channels: Crowdfunding Summary

      1:10
    • 43. Marketing Channels: Crowdfunding Promotion

      4:55
    • 44. Closure

      1:30

Project Description

Design and Launch Your Own Watch Brand today

As part of this course, your Project is to come up with your own Watch Design and Strategy to Launch and Promote Your Watch Brand. Using the resources and information from the course, complete the following:

  • Sketches of your own Watch Design
  • Description of Components and Technical Specifications of your Watch (e.g. type of Movement, Case, Components, Accessories, packaging etc)
  • Marketing Plan for Promotion and Distribution
  • List of potential Vendors that you will consider

List of Websites that were referenced throughout the course:

  • Alibaba – for vendor search (mainly China)
  • Behance – designers
  • Fiverr - $5 marketplace for logos, images, small design work
  • Citizen Website - google it, it has a list of available movements
  • WatchUSeek – watch forum
  • LaunchRock – for creating an engaging Landing / Signup page / Collection Pre-Orders
  • Invoiceto.me - for quick online Invoices
  • StarTimeSupply – for Movements and Watch Tools
  • HKTDC – for Movements and Watch Tools
  • WatshPartsSupply – for watch parts

Here are the Documents available for your download (these are links to our website MiamiWatch.Company where I saved these documents and made available for your download):

Student Projects