Watches: How to Design, Manufacture and Build a Brand | Jahn Karsybaev | Skillshare

Watches: How to Design, Manufacture and Build a Brand

Jahn Karsybaev, CEO, Investor, PMP

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44 Lessons (2h 7m)
    • 1. Introduction

      4:41
    • 2. Table of Contents & Topics

      0:44
    • 3. Who is course for & what it is & what is not

      3:50
    • 4. History of Watchmaking

      2:17
    • 5. Watch Industry

      5:08
    • 6. Main Industry Players

      7:18
    • 7. Watch Manufacturers Overview

      3:41
    • 8. Manufacturers

      2:55
    • 9. Tough Questions, Certifications and Minimum Order Quantities

      7:11
    • 10. Warranty, Service and Minimum Service Requirements

      2:29
    • 11. Section Checklist

      0:43
    • 12. Basic Parts and Movements

      6:00
    • 13. Watch Components

      1:47
    • 14. Watch Components

      2:07
    • 15. Watch Gaskets and Holders

      1:28
    • 16. Other Watch Components

      5:02
    • 17. Section Checklist

      0:53
    • 18. Accessories Overview

      0:43
    • 19. Straps, Bracelets, Buckles

      5:23
    • 20. Casebacks

      1:05
    • 21. Boxes and Packaging

      6:43
    • 22. Checklist

      0:42
    • 23. Financials: Watch Components

      3:11
    • 24. Financials: Sample Quotes

      1:25
    • 25. Design Overview

      2:58
    • 26. Designing Your Case

      1:22
    • 27. Designing Your Dial

      2:00
    • 28. Designing Your Caseback

      2:11
    • 29. Designing Your Watch Hands

      1:54
    • 30. Hiring Designers and Summary

      1:24
    • 31. Process Overview

      3:35
    • 32. Types of Testing

      1:20
    • 33. Marketing Strategy

      1:59
    • 34. Marketing Strategy: Your Watch Story

      2:47
    • 35. Marketing Strategy: Your Customer

      2:20
    • 36. Marketing Strategy: Your Product

      1:49
    • 37. Marketing Strategy: Retailers

      2:48
    • 38. Distribution Channels: Online

      1:34
    • 39. Marketing Strategy: Pricing

      2:03
    • 40. Marketing Strategy: Channels

      3:52
    • 41. Marketing Channels: Crowdfunding & Case Study

      5:42
    • 42. Marketing Channels: Crowdfunding Summary

      1:10
    • 43. Marketing Channels: Crowdfunding Promotion

      4:55
    • 44. Closure

      1:30

About This Class

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Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start.

By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.

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Jahn Karsybaev

CEO, Investor, PMP

Jahn Karsybaev is a serial entrepreneur, investor and currently CEO & Chairman of the Board of Directors at AOG Enterprises which holds a portfolio of several watch companies such as Amir Watches, Stranger Watches, Miami Watch Company, as well as other leading brands as El Mostacho Tequila (Distiller of premium Tequila & Spirits), Sana Moda (manufacturer of high end Womens Dress Shirts), and the leading cloud-based social networking platforms in CIS - Moomkin. Jahn is also an executive consul...

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