W3-Get strong ideas from the history of GD in logo , architecture & typography - In just 3 weeks! | Yasmeen Ahmed | Skillshare

W3-Get strong ideas from the history of GD in logo , architecture & typography - In just 3 weeks!

Yasmeen Ahmed, Entrepreneur

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11 Videos (29m)
    • Modernism In America (The Bauhaus Influence)

    • Developing Corporate Identities

    • The Symbolic Language

    • Cope Magazine

    • Alvin Lustig

    • Case Study ( Fortune Magazine)

    • Paul Rand

    • Paul Rand ( Duality & Simplicity )

    • Paul Rand( Case Study )

    • Paul Rand ( Logo Design )

    • William Golden


About This Class

This week, we'll look at how the work and teachings of The Bauhaus Influences and the Modernism in America (1940-1950's), and how design emerged as a recognized practice.

(W1 class : http://skl.sh/2DCcK8A

 W2 class : http://skl.sh/2DVNwCe )

 This 3-weeks course is a quick dive into a very rich and complex story. This story traces the emergence of design as a discipline, why things look the way they do, and how designers approached specific design problems in their work. This history informs our work as designers, and it is why learning this history is a core component of the Graphic Design curriculum . As mentioned, this course will focus on four key periods or themes in design history:

  1. Early Mass Marketing, which emerged during the Victorian era (late 19th century)
  2. The Bauhaus, the influential German art, architecture and design school from the early 20th century
  3. Modernism in America, which covers the influence of the Bauhaus in America in the postwar period and into the 1950s
  4. Graphic Design Radicalism, a period of radically different approaches to design from the late 1950s to the early 1970s

This course is about understanding and recognizing concepts, not memorizing facts. You will be looking at a lot of images; remember these are examples to reinforce concepts and are not necessarily canonical examples from this history.

By the end of this course, you should be able to:

  • Identify and summarize the goals and intentions of successful graphic design
  • Identify, interpret and analyze why things look the way they do now, how they’ve looked in the past, and why “looks” keep changing
  • Examine what qualities distinguish ordinary design from exceptional design and learn how to assess such qualities.





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The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Yasmeen Ahmed


Hello, I'm Yasmeen- an entrepreneur who loves creativity of all sorts.

I have been in the design field for almost 4 years , in which i completed my Bachelor's in Graphic design and continued my learning process by gaining further specializations in this field of study. I have interned with a lot of people but job has never been my thing , i always wanted to be my own boss , which has lead me to be an entrepreneur .

Later , i developed my interest in crafting and tons of other st...

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