Visual Thinking: Drawing Data to Communicate Ideas

Catherine Madden, Information Designer, Artist, and Doodler

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13 Videos (1h 5m)
    • Introduction

    • Your Project

    • What is Visual Thinking?

    • Basic Shapes Warm-Up

    • Core Journey

    • Mind Mapping

    • Two-Factor Bar Chart

    • Three-Factor Bar Chart

    • Scatter Plots

    • Charts That Tell a Story

    • Visual Possibilities

    • Closing

    • Bonus: Further Resources


About This Class

Dive into functional drawing! Join information designer and artist Catherine Madden for a 60-minute class demystifying how drawing can help you communicate ideas clearer, faster, and stronger.

As she draws everyday data into friendly stories and charts, you'll learn how a few simple moves can help you organize your ideas, extend your brainstorming, and communicate complex concepts simply (and effectively) to audiences of every size.

This class is ideal for for:

  • a designer, writer, or artist eager to share stories in a visual way
  • a creative team looking to communicate and collaborate faster
  • an entrepreneur honing a persuasive pitch

Use this class to learn functional drawing techniques and unlock the power of visual thinking!


Image courtesy of Catherine Madden


Throughout the class, Catherine uses Paper and Pencil by FiftyThree, but you're welcome to bring any tool or approach!

FiftyThree builds mobile creation tools that help users to sketch, write, draw, outline, and color on the iPad. Curious for more? Check out Digital Drawing Workout: The Art of Subtraction with Shantell Martin, also presented in collaboration with FiftyThree.

511 of 520 students recommendSee All

Hands on and quick
I recommend Visual Thinking to all who looks for another way of presenting your point of view. Most millennials are visual learners.
Simply great explanations of the objectives and steps in the process of doing this task/project/skill. Felt inspired and relieved to have completed this class, will look for more by this Teacher. THX!





Catherine Madden

Information Designer, Artist, and Doodler

I'm a designer, doodler, and digital artist. I spent the past several years consulting for big companies, helping them think through how to visualize data and information in meaningful ways. Now I'm on a mission to get everybody to think visually and untap their creative talents.