Visual Storytelling: Creating More Persuasive Presentations

Susannah Shattuck, Content Marketing Manager at Prezi

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9 Videos (1h)
    • Introduction to Class

    • What is visual storytelling in presentations?

    • Audience

    • SpaceX: The Investor Pitch

    • Quarterly Report: Presenting Quantitative Results

    • AgriMORE: The Sales Pitch

    • The Mathematics of Love: The Conference Keynote

    • Delivery

    • Final Thoughts


About This Class

Join Prezi's Susannah Shattuck for a 60-minute dive into using the power of visual storytelling to create more compelling presentations.

Bite-sized lessons

  • define visual storytelling
  • show why it's essential for a compelling presentation
  • demonstrate core principles through 4 real-world examples
  • provide frameworks for transforming your own key messages into visual metaphors

This class focuses on the structure and strategy for giving your audience a visual analogy for understanding your ideas — which means you don't need any design or art experience to add this core skill to your professional toolkit. And, while you're welcome to use Prezi, the lessons in this class apply to any presentation software you'd like to use.

This class is perfect for entrepreneurs, professionals, marketers, content strategists, and everyone who needs to hook, persuade, and resonate with an audience.


Prezi is presentation software that uses motion, zoom, and spatial relationships to bring your ideas to life and make you a great presenter. For more on Prezi, check out their Skillshare class, Getting Started with Prezi.

341 of 353 students recommendSee All

An interesting new approach to presentation. The illustration of approach through four real cases was really helpful
I loved this class. You may want to think on adding Closed Captioning, as I can't share with ½ of my friends, whom are actually presenters, because they are deaf. Thank you
Lys Akerman-Frank

Designer • Maker • Artist

Great recommendations! Delivery might be my fave section. Hope more and more people put these tips to work. Use visuals! Use story! Plan and plan, then practice practice.





Susannah Shattuck

Content Marketing Manager at Prezi

Susannah is the Content Marketing Manager at Prezi. She is a creative marketer who is passionate about media and technology, and who believes in the power of culture to change the world.

At Prezi, Susannah manages all social media, creates and curates content, develops and manages all marketing campaigns, and manages content for Prezi's company blog, which includes sourcing, writing, editing, and all visual assets for articles ranging from case studies to content marketing-driven thought pieces.

She holds a B.A. cum laude in history from Yale University, and previously participated in the Humanity in Action Fellowship Program as one of forty Americas selected to study human rights and minority rights alongside students from around the world.