Visual Marketing 101: Learn How to Make Your Brand Stand Out | Liz Azyan | Skillshare

Visual Marketing 101: Learn How to Make Your Brand Stand Out

Liz Azyan, Digital Consultant

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13 Lessons (1h 36m)
    • 1. Introduction

    • 2. How Our Brains Processes Images

    • 3. Facts Bore, Story Sells

    • 4. Building Your Visual Brand

    • 5. Create Your Mood Board

    • 6. Be Colour Clever

    • 7. In VBL we Trust

    • 8. Creating Engaging Visual Content

    • 9. Get More Visual Super Power

    • 10. Advertising Visuals That Convert

    • 11. Visual Content Tools & Creators Tips

    • 12. Project

    • 13. Bonus — My A to your Q

11 students are watching this class

About This Class

This course is all about good visual marketing. Get ready to take your brand to 'meh' to 'AMAZING!". 

Good visual marketing can be achieved by building your visual brand identity. To ensure that your design team uses your brand’s visuals & voice consistently, you may need a brand identity guide. Learn the basics to visual branding and how to build your visual brand here:

In this course, I will show:

1) How our brains processes images

2) What colours will work the best for your brand

3) I will work together with you on your mood board and develop your brand board together with a demo

4) Teach you step-by-step how to develop trust with your audience through your visual branding

5) Give you some ideas on how to create engaging visual content

6) Show you how to make the best out of your visuals and not waste any effort you put into it

7) Give you the 411 on how to create effective visuals for advertising that convert

8) What tools you can use to create stunning visuals easily

9) What you should know when hiring a visual content creator for your brand

See you in class!