Validation Techniques for your Business Idea: Lean Startup, Design Thinking | Inge De Dreu | Skillshare

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Validation Techniques for your Business Idea: Lean Startup, Design Thinking

teacher avatar Inge De Dreu, Playground for Entrepreneurs

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (42m)
    • 1. Introduction Lean Startup Customer Discovery validation techniques

    • 2. Two cycles of validation in Lean Startup and Customer Discovery

    • 3. Customer Discovery Validation Techniques: Interviews

    • 4. Customer Discovery Validation Techniques: Observations

    • 5. Customer Discovery Validation Techniques: Experiments

    • 6. Customer Discovery Validation Techniques: Advanced Experiments

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About This Class

This class will help you understand and apply Lean Startup and Design Thinking validation techniques, such as interviews and experiments. These are essential for the development of your business idea(s), as you will learn a lot about your idea and about finding a market:

  • how to find your customer
  • how to characterize your customer
  • if they need your product or service anyway
  • what your product or service should look like
  • enriching your idea and making it better
  • find better possibilities in the market

At the end of the class, you will be able to apply these techniques to your own idea and keep building your company , focused on market success!

Meet Your Teacher

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Inge De Dreu

Playground for Entrepreneurs


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1. Introduction Lean Startup Customer Discovery validation techniques: Hi, welcome to this course about validation techniques. So in this course we're going to talk about techniques that will help you get to the right insights in order to shape and design and develop your value proposition or your business model. This might be in a design thinking context or in a lean startup context. Whether you're an entrepreneur working for your own account or operating within an existing company. These techniques will help you get to the right insights, get to derive knowledge about your customers in order to develop your products, your value proposition, or your business model in a more successful and also more innovative way. So basically these tools apply to a customer discovery phase of your project. Now we're going to discuss interviews, we're going to discuss observations and also market experiments. And these are all tools that help you interact with your customers in order to get to know their motivations and their habits. And get to the right insights in order to create more powerful product or business model. Now, why would you take it from me? Well, I've had over ten years of experience with entrepreneurship and iteration. And the university lecture on this, on these topics. And I've been coaching over 500 early phase intrapreneurial teams into product market fit. So I've been implying Simon time again, these techniques with the entrepreneurial teams in order for them to get more insights into what a successful and innovative business model for them would look like. To get more insight into, to our customer segments, into the habits, motivations, passions, to really get to know our customers. And this doesn't mean that the customers are going to give you the answers, but they will give you the insights that will lead you to a better development and better design. All the products that you're creating on a business model that you're creating. So I'm looking forward to seeing you in this course and to get to the best insights and the best business models together. 6. Customer Discovery Validation Techniques: Advanced Experiments: So nowadays the world is open. The Internet makes probably the whole world available to you as an entrepreneur. So take advantage of that, use it to prove your hypothesis and to create experiments and to prove that what you were thinking, the business model that you are thinking about is the right one. Or maybe if you need to change, then you need to change and adjust to the market. But use these experiments to get to a better business model and operate your business model. So these experiments, we've been talking a little bit about simple experiments or using, What's up using Facebook for promoting your services or your products. These are quite simple experiments. Everybody can make a page on Facebook or other social media. You could use LinkedIn, maybe could use Twitter to sell your products. Instagram, of course, to sell your products into, proved that way through an experiment that your business model is working in a basic version to this hypothesis. Now we can talk a little bit about more advanced experiments as well. So you could create a landing page, basically that's doing the same thing, but through a landing page and having people sign up for your product or service, maybe your product or service is not available yet, but you can have them sign up to be interested and maybe even simulate the sales process for them to come to, maybe appointed there they would actually pay. And that's proving your hypothesis that you can attract people through your landing page. And it's called a smoke test. And as soon as your product is available, then you can provide it to them. Of course, you can do this through crowdfunding platforms as well. Kickstarter is very famous, especially for, for proving hypothesis in terms of sales of products, new products. So there's a few other experiments. There's the co-chairs test, There's the Wizard of Oz test. The concerto test first is a process that you experiment the sales process in the usage of your, of your product or service, you experiment that more intensely with your customer. So if you're doing a business model about doing assessments with people, about how to eat healthier. Then you're going to accompany them through that process. So will, you will join them to the supermarket, you will join them to the restaurants that they used to go to. You will take advantage of all the time that you're spending with your customers and of course, talk to them, ask them a lot of things, interview them. And you're doing the same process, you're doing the same assessment, but you're doing it more intense. Your product, your business model might be doing that virtually later on. But at this point, are doing it manually just because you can get more clarity about the whole process. And that way you can optimize it later on. Another test is the Wizard of Oz test. So there was a DeVos test, loose used a lot for, for digital entrepreneurship as well. You create a learning page. You create the same service that you're going to or product that you're going to offer. And you're doing it manually behind the scenes. So the customer, from the customer website is doing everything. As your business model says it it would. But you're providing the service manually behind the scenes, the customer doesn't know about this. So he knows it's in a test phase and it's going to be quite a lot slower. But still, you are doing an assessment. You're doing it virtually. Your client enters in this platform, does everything. And there's the information that you would get from your client. And then manually you're providing your service. So this would be a lower quality, but there's not, it's not as fast as you are planning to do this. It would be quite low quality, but you're providing the same product in this way. You can also learn a lot about the process. So what are people asking for? Is this information? Is this product or service satisfying for them? Is this working as efficient as it as it should be? Once we automate automated, Would it be enough for the customer to pay? Are they willing to pay already? Right? So if somebody is willing to pay for that than later, if the quality of the services better, well, they will, You can, you can raise their prices well. So these are some experience that you might think about. Please also check out the resource section because there's some really quite interesting literature about this. And let's go on with the experiments.