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8 Videos (20m)
    • Class Intro

    • Getting Started

    • What to Post & When to Post It

    • Using Hashtags & Instagram Stories

    • Increasing Engagement

    • Balancing Business & Personal Posts

    • Building Your Audience

    • Class Project


About This Class


Are you a business owner? Does the thought of social media make your head hurt? This class gives you simple ways to use social media to build your business through an authentic and likable online presence. Whether you're a small business owner like me, or in charge of your company's social media accounts, this class can help you figure out what kinds of content to post, how to make the most of that content, and how to build your following.

Bonus: If you like cats and inappropriate embroidery as examples, you'll love this class.

60 of 66 students recommendSee All

Useful, informative, short!
A great intro to social media basics! Especially good for solopreneurs who are better at creating than marketing themselves.
Great for beginners!





Ashley Rutstein

Copywriter, Social Media Marketer, Etsy Seller

I've been work in advertising since my sophomore year of college at Florida State University. I graduated with a Bachelor's Degree in Information, Communication and Technology, and went on to earn a Master's in Integrated Marketing Communication.

Since then, I've worked at various ad agencies for clients like: JCPenney, Jameson Whiskey, Noosa Yoghurt, Jenny Craig, Krystal Burger, and Hansen's Soda.

I'm currently a Copywriter in Denver and own my own business, Apparently Ashley.<...

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