Using Instagram Nano Influencers to Market your Brand | John Valentine | Skillshare

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Using Instagram Nano Influencers to Market your Brand

teacher avatar John Valentine, Digital Marketing, Social Media Expert

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

3 Lessons (11m)
    • 1. Introduction - Using Nano Influencers to Grow your Brand

      0:47
    • 2. Why you should use Nano influencers

      5:45
    • 3. Benefits of using Nano Influencers

      4:16
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About This Class

In this class I talk about the importance of using nano influencers on instagram. Nano influencers are an underrated avenue of digital marketing that utilizes the power of many small influencers compared to one big one. I talk more about the benefits and how to go about searching for the right influencers. 

Meet Your Teacher

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John Valentine

Digital Marketing, Social Media Expert

Teacher

Hello, I'm John.

10 Years experience in digital marketing. Always looking to stay ahead in the newest developments of social media, online business and everything to do with digital marketing.

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Transcripts

1. Introduction - Using Nano Influencers to Grow your Brand: Hello and welcome. My name is John Valentine. And today I will be talking about how you can use Instagram nano influencers to market your brand and grow your company. Now, nano influencers are a growing industry and a very underrated way on digital marketing and social media marketing in general. Know what a nun influencers wealth. They are influencers and have between 1000 and 5000 followers. And oftentimes thes are in various specific niches and very specific industries. Now you know, Nana, influencers and many smaller influencers can actually b'more impactful than one big one, especially for smaller businesses and businesses that might not even have that big of a marketing budget. I'll be talking about all of this in the course. 2. Why you should use Nano influencers: So why should your brand or company use nano influencers to market your product? Well, first of all, I'll be talking about how inanimate influencers are authentic. They're normal people. They're very relatable. And they're very authentic in a way that they run this as often a side job or just a hobby . Or maybe even just for fun. Because, let's face it, you can't make a full time living with 1000 followers. So a lot of the times these accounts around by people who do it because they love it or it's just a hobby. They're very specific and their niche. And oftentimes it's just easier to engage with these people because they're not as big. So when it comes to occupying in each, they have very new specific content, such as fishing or something, sweaters or flipping old cars. So these are just some examples compared to people have, let's say, no one million followers. A lot of times they just sort of post pictures, and there Aneesh or their brand is just their name and themselves. You know, people like them, you know, seeing them go to a restaurant, seeing a picture just because it's them but a lot of times with ease. Uh, no, no influencers. The most important part is there a new specific content. You know, somebody might follow a you know, influencer just because it's fun. But a lot of people don't follow fishing if they don't like fishing. So this helps have a well defined audience. People who have this needs are most likely very into that niche. So this, of course, helps with you marketing your product to this specific audience. So if you have efficient product, somebody with 10,000 followers with all fishing posts, the chances that people like fishing and like you might like your product away higher than somebody with a 1,000,000 who just sort of post pictures of them, you know, whatever going around L. A. So you can have also values that are very similar to yours or just to them, because a lot of times they have environmentally friendly, for example, valleys or health values that align with their audience. And that, of course, is more likely to meet with a smaller for our account than somebody with a 1,000,000 followers. Similarly, the engagement rate is usually higher because the interacting with the audience themselves and, of course, their contents more thoroughly digested. As you can see on the graph year, the average engagement rate for somebody over a 1,000,000 followers is only 1.97% compared to somebody between one and five Kate, which is over 5%. And this is just average. So, generally speaking, the Unanue influencers just have a bigger engagement and said, You know a bigger sense of community just because it's smaller. And there's MAWR chance that the audience, when they comment on a post, for example, that the poster actually answers. That's where some of the engagement it comes from. Because you know, somebody with a 1,000,000 followers and 100,000 comments, you know, they might read to the Commons, but they can't respond to everybody but somebody who has, you know, 300 likes and 30 comments. You know they're going to respond to most of them, especially if they're running a good account, and they like their audience that they engage with eso. That's also one of the things that you can look out for when you actually do select Nana influencers. It's looking at the engagement rate and how they you know, look to their audience and how they go about interacting with the audience. Also, because if the audience interacts more with the influencer, they're more thankful them or engaged. And when they do post an ad, they might actually be more engaged with that at and also because if they're promoting something that might want to support that influencer just because they have that connection , which is basically non existent with, you know, a 1,000,000 followers. So yeah, also, they're easy to work with, and they're more cost effective. It might be more effective to spend $1000 to give to, you know, 10 9 of influencers or 100 Anil Influencers, rather than give $5000 to 1 guy with a 1,000,000 followers. But the payoff is just not that great, because the engagement with that ad, it's just not something that the people look at because if you go to Rense again, for example, and you see somebody with the moon and followers posting that most likely gonna scroll. But if somebody has 5000 followers, they see that posted an ad, the community might actually be happy for them that they got their first sponsorship that they got that, you know, posted that getting paid for that and they might want to support them and buy that product or go to that page or whatever it is. Also, they just have less work experience and they have fewer demands. You have more control just because they might not even know how to sort of know, negotiate in that sense, and that's just not in a bad way. It can be a good way just because they only have $1000. You can't really make too many demands. It's sort of a more, um, grateful offer that they might take because just they might be happy to make any money. I know they just run this account for fun on the side, and they get 100 bucks to post a picture or 50 bucks to post a picture to post a link. Whatever it is, they might be very grateful, so they might not even have any demands in the way that you want your post to be perceived and you cannot even exchange for samples at some points it. Let's say you run a clothing company. A lot of people with 6000 followers would be happy to get a free to shirt just to post their your Ah, your company. You know, they might post a picture with your shirt on and then link your company, and they might be happy to do it just for that free shirt. So that's definitely something that you can look into exchanging that for free samples of your products. And ah, lot of these people, you know, it's a win win. Honestly, somebody with 1000 followers might not get a lot of money for a sponsored post, but if they get a free T shirt just for posting a story, but you get exposure to 5000 people just for a free T shirt and might be a good in both directions. So it's just something to take into consideration when you look into these marketing campaigns 3. Benefits of using Nano Influencers: So how do you as a brand or company benefit from nano influencers? What do you have to keep in mind when actually hiring them? Well, first of all, you want to know your target audience. Like I said before, a lot of these accounts are very, very specific niches. And you want to know your target audience. You know, of course, if you have an obvious products, such as a mountain banking helmet, you're gonna want to not target to not Nana influences that have mountain backing accounts . But if you're a product is a little bit more ambiguous, you definitely want to figure out who your target audience exactly is, and then use that information to find these nano influencers and find these people that fit your specific audience. That's, you know, fit your specific niche. And, yeah, overall, they could just help you find new communities, especially for that initial investment. That is very low because, like I said before, some of these people might be even free to do it for a free sample or a free shirt or whatever it ISS, and it can really help you find new communities. If you send out you know 10 shirts for, uh, 10 influencers, each with 5000 followers as 50,000 people for free shirts. That might not cost this much as if you're going to pay somebody. It was 50,000 followers specific sum of money, whatever it is. So you can really just play around with that. Find the right influencers, find the right people who want to do it. He could definitely find new communities with this, and it's a very, very, very beneficial with just a low investment. Um, so, like I said, Siegel, you options because Instagram accounts and have between 1000 and 5000 followers is like endless opportunities out there. So you can really, really seek out perfectly what fits your brand, what fits values, what fits your target audience and what fits your account and your company as a whole. So a concluding thought here has just tried out to stride out. There's very low risk. There is a new specific audience that you can take advantage up that you can sort of take riel riel results from, and you have authentic communities. That's also very important because some of these big accounts might just have you know sleeper accounts or have counselor not really engaging. They just have to follow it. But the, you know, chance that 5000 followers do you chance that the people that actually follow them off those 5000 people are actually active in that account is way higher than somebody like that . So, like I said, my typist re that's trying out. It's very little risk and very new specific that you can really great some great results from, especially if you stagger it now. Don't expect too many results if you have to. You know, Nana influencers with 2000 followers, they might not get too specific, and two great results, but especially when it comes to having multiple Manimal sources, that's the key. If you have multiple marketing strategies, you can even run a comparison. You give somebody was 100,000 followers money and a marketing campaign and then have 10 or 20 with 5000 followers and just sort of compare that because chances are that on the difference is actually going to be very noticeable. So, like I said dried out, it's definitely a great idea for you to expand some of the marketing ideas that you can try out, and overall, it's a very good idea. So thank you very much for watching that. Today. My name has been John Valentine, and I thank you for joining me in this class today. If you want to look back anything, you can definitely check out the menu on the right here or just watch the video. I know it's not been too long. So if you have any specific comments or questions, make sure to put them in comments below. When it comes to Nana Influencers or even just Instagram, it's a whole. If you want to know more about that, you can actually check on my channel. I have a bunch of ideas up all related to digital marketing, mostly with Facebook ads, instagram and take talk. And I just actually recently put out a video regarding Twitch TV. So I'll be talking about a lot of different ideas when it comes to digital marketing and we'll be talking about more. I am releasing videos almost weekly, so make sure to follow the channel if you want to know more about all things digital marketing. But other than that, I think you very much for drinking today and paying attention on, uh, you have a good day