Using CrossFit Principles for Content Marketing

Christine Parizo, B2B Technology Content Marketer

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6 Videos (17m)
    • 5 CrossFit Principles for Marketing Part 1

    • 5 CrossFit Principles for Marketing Part 2

    • 5 CrossFit Principles for Marketing Part 3

    • 5 CrossFit Principles for Marketing Part 4

    • 5 CrossFit Principles for Marketing Part 5

    • 5 CrossFit Principles for Marketing Part 6


About This Class

Ever wanted to give your content marketing some more muscle? In this class, learn the five CrossFit principles that apply to content marketing success. You'll get actionable advice that you can bring to work today to start beast-moding your campaigns.






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Christine Parizo

B2B Technology Content Marketer

I’m an experienced white paper writer, case study writer, and B2B copywriter who got her start in B2B technology journalism back when buyers still thought mobile phones were just for calls and clouds were something to watch on lazy, breezy days.

Since then, I’ve infiltrated companies who want their smartphones and tablets to access corporate networks from far-flung locations, studied corporate culture, and written white papers, case studies, website copy, brochures, data sheets, and other copy for a variety of B2B technology companies. I take on projects for entrepreneurs and small businesses and dig deep into the technology alphabet soup for feature articles published on TechTarget’s sites for information technology and business professionals. I eat, breathe, and sleep content marketing and B2B technology. I know what buyers look for, and I know how to write content that speaks directly to them.

I’m also really fun to have on your content marketing team. While I geek out on technology and marketing, I also am passionate about running, fitness (ok, CrossFit), the new Star Trek canon, Italian language, and coffee (I barista-ed my way through college and make a mean latte). I clip Dilbert cartoons and have a red stapler, and I live outside Houston with my husband, two small children, and an overly curious house cat.