User Acquisition: The 5 Keys to Acquiring New Users for Free

Vinicius Vacanti, Co-Founder and CEO of Yipit

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2 Videos (58m)
    • Lecture Video Part I (25:26) - PW: manwithacam

      25:25
    • Lecture Video Part II (32:32) - PW: manwithacam

      32:32

Project Description

Get more users via a new acquisition strategy

5 Channels for Acquisition (Est. Time 1.5 Hours)

  1. If you don't already have a product, pick a problem you want to solve for people and create a  lau

    If you don't already have a product, pick a problem you want to solve for people and create a launchrock.com landing page for it. If you already have a product, skip this step. 

  2. After reviewing the 5 acquisition strategies we outlined, pick the one that best applies to your pro

    After reviewing the 5 acquisition strategies we outlined, pick the one that best applies to your product - which do you think will have the biggest impact on your acquisition? 

  3. Determine the current funnel you have operating and brainstorm 3-5 ways you can optimize the funnel

    Determine the current funnel you have operating and brainstorm 3-5 ways you can optimize the funnel to acquire or retain more users.

  4. Acquisition results

    Share the funnel you chose to optimize, which strategy you used to do so and what results you're seeing.

Additional Resources

  • Here are some supplemental resources we've curated to accompany the lectures above. Check them out if you want to dive deeper on any of the channels we covered. 

    Optional: Previously Recorded Q&A (17:45) - PW: manwithacam