Underthinking strategy - How to build personas

Adam Pierno

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7 Videos (29m)
    • Introduction to Personas

      2:14
    • Demographics are the beginning

      5:41
    • Finding Interests

      5:49
    • Media and lifestyle

      5:38
    • Behaviors

      4:56
    • Give them a name

      3:51
    • Closing thoughts

      0:57

About This Class

Holy crap is marketing strategy inflated and highbrow. It doesn't have to be. I'll teach you what I've figured out over 20 years of understanding customers and building bridges to brands.  In this class we'll focus on a valuable tool called personas - fake people created from real data. Bringing these characters to life helps direct future comms and marketing efforts.  

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