Understanding Customer Needs with Personas | Pontus Wärnestål | Skillshare

Understanding Customer Needs with Personas

Pontus Wärnestål, Service Designer

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Lessons (31m)
    • 1. Introduction to Personas

      3:10
    • 2. What are personas and why do we need them?

      4:05
    • 3. Goals and Behaviors

      3:27
    • 4. Project: The Persona Creation Process

      1:48
    • 5. Step: Data collection

      4:00
    • 6. Step: Behavioral and demographic variables

      3:20
    • 7. Step: Identify Goals

      1:53
    • 8. Step: Prioritize and flesh out the details

      2:47
    • 9. Step: Creating the Persona Deliverable

      4:06
    • 10. Conclusions and Next Steps

      2:39