Ultimate SEO Copywriting Tips That Works in 2020 & Beyond | Xite's Tech | Skillshare

Ultimate SEO Copywriting Tips That Works in 2020 & Beyond

Xite's Tech

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1 Lessons (36m)
    • 1. SEO

      36:02

About This Class

Discover the words that will provide the highest ranking and best quality score to boost relevance and traffic to your website. These rules still apply for 2020 and will likely continue to apply beyond. The three main factors we will be looking at for bettering your SEO copywriting are:

1. The words that produce the highest rankings

2. Negative footprints & positive footprints

3. Techniques and examples on how to find these golden words But before we start, one of the main rules to follow is to forget about the old rules that no longer work… you know the rules I am referring to, those rules that everyone is applying and BECAUSE everyone is applying them, they no longer work. For example, do not keyword stuff, do not word stuff & do not repeat the same thing over and over again. But rather we want to optimise as much as possible while writing naturally for the user. Remember, Google is trying to replicate human behaviour, so why not write for humans (after all it is humans that are going to be finding your site… but ONLY if Google ranks it)

The basics:

     - Have a title that contains the keyword     

     - Have an H1 header in the article that is relevant to the keyword

      - Add multiple sub-headers (H2s) that are relevant to the keyword. This increases the chances of ranking for related terms to your keyword too.

Now for the content and the words to choose to use:

     - One tip is to search your keyword and see what the top 10 ten results on Google shows. If those results are on the first page of Google, then you will want to consider at the very least the sub-headers they have used.

     - Then find related Wikipedia article(s) and note the major categories being discussed.

     - Once again do a search for your keyword and at the bottom of Google’s search results look at the “Searches related to keyword”.

Writing the first draft:

1. The first paragraph of the article should contain a heavy amount of words relating to your main keyword. The reason for this is that Google will recognise these related words and recognise very quickly what your article is about, particularly as those words are related to your H1 header (I.e. your keyword).

2. Your exact keyword should NOT be over used in the article. Use it once, possible twice depending on the length of your article. However, be sure the keyword reads naturally and does not look like you have just randomly placed it anywhere within the content.

3. After the first paragraph, you can be less restrictive and write naturally about the subject matter.

Transcripts

1. SEO: Hello. My name's air planters and I'm going to bring you today the ultimate s CEO writing program . So today we're gonna be talking about the words on the page. And ironically, the words on the page are often the most neglected part of search engine optimization. No one really talks about how the words on the page impact your rankings. And trust me, they do. They do a lot. In fact, the words on a page can be the most important thing in your rankings and really isn't as far as I could tell anyone. It covers how to write what to write and how to really structure it. So this is an in depth look. This is will be advanced for some. And I will also cover the basics, cover the whole screw. And this is also a summary because, um, I could go a lot more into depth, but this should get you started and you get you going. So this will be a must here or must go through for pretty much anyone is doing issue so hopefully you'll enjoy it. Let's dive right into it. Today we recovering the words that produced the highest rankings we'll be looking at negative footprints and positive footprints as well give you a lot of techniques. When they really give you a lot of examples, I'm even going to give you kind of a recipe for getting for writing some content that will rank really well. One thing I want to know is that we're going to be covering the words. So I'm not gonna be talking about the on page like elements and all that. I'm talking about the words and pretty much exclusively the words that you write. So that's gonna be one of the differences when we're talking about a table of contents I'm gonna be talking about like, hey, put an image here when you're talking about the words and, yeah, I think we get the point. All right, So number one rule about Aecio today is forget all about the older rules. So a lot of times, when I see people writing for S CEO, would they do? Is they take the rules that we used to have in 2011 or prior? And they keep on repeating that So number one thing I see is do not keyword stuff. Do not keywords stuff. Do not repeat the same thing over and over and over again. And I generated this little Bart Simpson. I will not keyword stuff when I write for Google. So I don't know how much more I could drive this point across. You actually lose points when you repeat things over and over instead of gaining points. So you don't need to have the key word 10 times in the first paragraph. You don't need to have the key word in every single H one and h two. You don't need to have all that the basics and this is really I don't know. I don't want to say less is more. But here are the basics that you wanna have. You want to have a good balance. So you wanna have a title that has a keyword, so definitely have the keyword in the title. And on top of that, having a keyword at the beginning still helps even more so that rule stays the same. You wanna have a new H one title that is relevant to the keywords. So gone are the days where you need to have your H one as the main keyword in fact, the most competitive terms, like buy Viagra, are often not using Buy Viagra in the H one. So a lot of the high, high high competition don't have the exact match keywords in the H one anymore. That's a big change. So what you need by that? You could still have that he works somewhere in your H one. Having in a natural age, one with the key word is perfectly fine. In fact, it's encouraged, but you don't need to have your exact match H one as your keyword anymore. That's that's gone. The other thing is multiple subtitles. That's very important H twos so that are relevant to the key word that is going to be another basic. And that's not we're not gonna be going over titles and subtitles too much. We were going over the content, but this is what I want to throw out there is that Here's the structure, you know, have a title and have to He were in there. The H one does not need to have the Heward, and in fact, if you don't want to put it, I'd recommend putting the key word in someone of your H twos. and your rank very well with that. So that is now for the content. So, um if you for that I think the hardest thing for a lot of people. And this might be why P some people say SDO is dead is the hardest thing is not to learn how to rank today, but the hardest thing is toe unlearn the things that we've learned in the past. Soto, like, not do two things that we did in 2009. Writing an article rank. Now we have to We have to do something completely different, and that's for new people coming in. This is easy, but for people that have been doing it for a long time, Ah, lot of them are now doing Facebook ads because did It's just really hard to not do something that you've been trained. So enough rambling about that. Let's jump into the actual content for pretty much the entirety of this. We're gonna be thinking like a robot, and we're going to be picking out the important words. That's the first concept in ranking on ghoul. So I'm not. I'm not really gonna be talking about being creative and getting your readers to convert. This is all about ranking. So to rank, you need to think like a robot. You need to think about what Google is looking for and what they want to find on the page and what they're gonna determine your pages should rank for. So here's the example. Robots like the Google but Windows scanning your content, trying to figure out what they should rank it for. They ignore the common words such as the he she that a and so forth. So all the common words are not really gonna register when ghouls looking for elements instead, what they're looking for is going to be the important words. So what I mean by the important words is say we have a humans like we have a sentence that we just use naturally and the dog edible. That's that's completely that's That's the human whatever. But the robots, like the Google bought will pick out the important words their words that are, you know, unique and important. So dog ate bone that is going to be what Google associates in terms of what's important in there. So they're gonna be like, OK, this page is about a dog eating a bone. The the actual analysis is when you're analyzing and figuring out the relevance, they're also going to include the synonyms, which is another thing. So whether you right dog or dogs or canine, Google's gonna assume the same thing. They're trying to break down and it take the important words and that kind of group them with synonyms when they're analyzing all your all your content, which is one of the reasons why when people use spinners and it just replace all the synonyms. And now it's not working, because Google recognizes that as being pretty much the same content. So as a robot. Like I give the example, um, what the robot seizes the dogs, dogs, dogs, dogs, canine eating, ate food, bone bones so you could test us right now. If you want, you go to Google Search, and if you type in a dog a bone ending type in K 98 bone, you'll get nearly the same results. They're very, very similar, and that's because Google knows that dog is pretty much the equivalent to canine, so they know what to sending them. They know, and you know for it as a general Whole. The results will be very, very, very similar because Google understand. So even if you type in canine, it boned, they're still going to give you the same results that are using dog. Right? So that's one thing to keep in mind when you're feeding Google some words and we're writing for Google. Google knows the synonyms, and Google will ignore all the V, and he and she and I have a less action on the right hand side. Of the most frequently used words, all those are pretty much going to be ignored. And Google's only gonna pick out the important words. So that is what you want to keep in mind as a general rule for everything that you write titles, headlines and some headlines and the actual main content. Okay, so when you are determining and when you want to tell Google what you're writing about, you want to find all the important words and we're gonna call these theme words that will determine the relevance so Google is gonna find and the way way Google approaches this is they look for not just one word, but they look for a group off uncommon words frequently used together determine relevance. What that means is, if you're using dog canine pet care, you're looking your pedigree color all those words and those are all grouped together when people are talking about dogs so that that this collection of words in a theme is going to be called the footprint. So your page, all the Google is gonna analyze your page. Look at all the important words. And if a lot of if many of those important words are related to dogs within their data base , they're going associate your page being related to dogs. That's why it's really important. If you want a rank for dogs, you need to include many, many, many, um, words, important words that are gonna be related to Doug. So, for instance, if I were to write a human sentence just normal sentence when the dog ate a bone in front of the other dogs in the kennel, the alfa dog of the group ground his master blue the dog was so that sentence right there provides a ton of relevance for dogs. The Google algorithm will pick up all the important words they'll ignore things like when the and all that and I didn't pick out all the important words. And I realized that they're all part of the same group. They're all part of the dog group. So if you want to rank for anything dog related, that sentence will help you rank for all things dog. Really? So if the reason I'm talking about this is because a lot of people don't put in enough words with enough important words on a certain theme if you want to talk about dogs but then you go out and you have a whole story about umm Lacy and how she, you know, you went to the park with her and you had a great time and, you know, your buddies came over. And it's not really about dogs. You don't have those words. Google won't know. A reader might understand that, you know, it's all about Lacey. And that was your favorite dog. And, you know, you went to the you know, you went to the park with her, but Google is gonna see Park. They're going to see Lacey, which could be a girl in this name. They might won't know if you're talking about a girlfriend or if you're talking about? Yeah, a dog or whatever. So it could be a whole story about a dog, but Google won't know unless you start putting in does important footprint terms. So the theme terms, That's something else you want to keep in the back. Your mind. We're gonna get to more concrete and how to use your sister. Never a few seconds. But just for now, know that whenever using a lot of theme words, a lot of words that are within the context of that category. So within the context of, let's say, dogs or cooking or fishing or whatever you want to use, that whole collection is going to provide a footprint, and we're gonna be calling that a positive footprint. So you want to ignore all the Commodores and focus on the important words? Um, so here's how we're gonna do it here is kind of like the recipe. The first thing you want to do is this is even before you start writing is going to be toe right on outline of the article and the reason we're doing this because it makes you make everything else easier, and it's going to be one of the most important things. This is our research in order to write some good content. So this is what I say. The broad strokes, We're gonna have the outlines, and the outline is basically our recipe. The outline is gonna help us cover all the elements that Google expect to find. So if you want to write really high ranking pay for really high ranking page, you're gonna wanna have the H twos that provide relevance to Google. You're gonna wanna have h deuce except headlines that are what Google are looking for. And the only way to really provide that are the best way I find provide that is going to do it in advance. And we're actually going to show you how I do it in just a second. So the way I do it is I first do a search for the keyword, so I will just go into Google and whatever I want to do it. So in this game, since we're doing fishing poles, I'm gonna take and fishing poles and look at the top 10 results that are listed when you browse the top 10 results just right. All the important words within the top 10 results you'll see was the 1st 1 You have sea fishing rod, just the fishing poles you'll see base. You'll see what God fishing reels. You'll have tons untouched off import wars that keep on repeating and repeating. And then whatever they're repeating frequently, you could assume that that is going to be one of the thing words. So but that is going to be my 1st 1st way of determining what the theme words are. And then the second thing is, I always look for the Wikipedia article. Wikipedia is amazing because they pretty much have an article on everything, and they have amazing table of content. If you look at the table of content, that is pretty much going to be your main guide. If Wikipedia tables of contents are often, you know, they end up being theme words that you want to go after. So that's one of the things you want to find. The other thing that I use is going to be Google AdWords where I go and you just bite it. If you use a default setting in Google AdWords, there's a thing called ideas, and this is really you put in your keyword in arid and is gonna give you related ideas. And these related ideas will talk about different categories and what they find it they expect to find in there last, but certainly not least at the bottom of the page. You have related suggestions from Google, so ah, lot of times I will go and I'll see what Google suggests. So in this instance, Google is suggesting fishing poles for beginners. And that is one of the things that Google might look for inside articles that might look for beginners advanced medium. They might look for a lot of things. So I'm going to show you what I came up with and, you know, get this concrete example might help. Okay, so this is what I built with the cop 10 concept. Looking at Wikipedia, know that I would start off the article with beginner fishing rides all around fishing rods for the common fish river fishing rods, and I would maybe expand a bit more. Then I'd have the design of the polls because a lot of places talked about the design and how you know different designs have different reactions. I talk about power and action, which is fishing pole specific. It's kind of like the way you swing it in the way it bounces back. I talk about carbon rods because there's a very, very popular these days. Fly rods. I talk about lures as well. Polls for different fishes and pull recommend fishing pole recommendations. All of these h twos and all this article stuff revolves around fishing pool. So when Google goes through this database and this whole list of words, they'll see Rod's a lot of time to see Fishing poles are like, Wow, this is really about fishing poles. You'll see that in not every h two, but many of the H two. I'm either either mentioning rods or polls or a pole or different lures the materials. My recommendation and I do use different words in different terminology, but it's always around the same subject. It's always complimentary or very close to it, and this is obviously not the perfect outline, but it is a very good start. So if you want to write and rank about fishing poles, this is a good start. Obviously, you know, if you were an expert on fishing poles than you could probably write a better one, and I hope your it expert in your whatever you're writing. Um, I'm definitely not. So this is the outline you wanna have and this ends up being my h two and also because I love betting tables of content like Wikipedia style. This would also be my table of content whenever people land on a page. That means that all the links all these would end up being internal links to different sections of my article. And this is one of the secret sauce is too ranking. This is really getting your H two's with a ton of relevance, and we'll just make everything easier. A lot of times people use as a choose, like let me just show you. The ultimate example is people. We used things that have absolutely no relevance. They'll have on H two, such as Conclusion, which tells Google nothing. They'll have something like, Here's what we think as an H two, or find out more as an H two or they'll have, like really abstract generic h two is that really don't tell Google your ranking what you should be ranking for Andy's instead will serve as extreme relevance So this is some of the words that I will use and some of the sections that I will be writing about to provide ultimate relevance. Okay, Now we're gonna dive in to writing the actual first draft. So what are the new rules? Kind of like the 2015 rules. While here are the basics, the start of the content should be very heavy in words relating to the mean man keyword. So let me go back like a few. Remember this sentence when a dog a bone in front of the other dogs in a kennel and the alfa dog of the group growled, He messes, Master blew the whistle. Now, that's obviously an extreme example, right? That that is putting a lot. You know, putting a lot, a lot, A lot of related words. You don't need to go that much in depth. But in the first paragraph, you wanna have many, many You wanna have many words that are gonna be theme words you want to make, you know, have a lot of creative relief Positive footprint right off the bat. So as soon as the Google starts scanning the page and reading a page you're all about. Whatever. Keyword. You are ready? Well, you want to ideally used the exact match keyword. Once somewhere near the beginning of the article, I find that this still does work. You still get a bit more power if you use it once somewhere in the body of the text and please, you do not need to bold it. You do not need tohave it like right in the beginning. Just use it naturally somewhere near the beginning, And on top of that, you want to use it naturally. If it's possible, use it naturally. If it's, um, if it's a weird keyword, you can't fit into the English language. You do not need to use it exactly how it is. You could use a very close variation, and it will make sense, so that rule has, you know, still applies. But make sure it's natural and trying to have the exact heward somewhere in the first paragraph that would be ideal. It will help you rank even more after the first paragraph. So as you start getting into it and start right and you could be much more lenient and just write about the subject here is the thing because we did the table of content. You're going to be writing on that content. So if you have a, um, I said, you know, sub headline that talks about carbon fiber of fishing rods than anything that you write about. Carbon fiber fishing rods should naturally fit into the whole group and whole idea, and it will provide relevance. And which is, that's why we do the outline. First, it's to make sure we're headed in the right direction. A lot of times when we don't write it an outline, you might just go on out on a tangent, and I tend to do that lot might just go out on a tangent, and that will. You'll lose a bit of relevance. So the better. The best way to do it is really table of content first and just right to fill in the table's content. Okay, it's going to start getting interesting even more now. So the first revision one. Once you have your first draft, that was just the first draft. Now we're gonna have our first revision. The first revision is just a few little checks. All right, just go through this and ask yourself. Are these sub headlines relevant to Dickie words? So that's you should have that. But just make sure once you've written the whole thing, that is that it is. Does the first paragraph containing a keyword or very close variation are using heavy amounts of related terms in the first paragraph? Does the overall texts contain a lot of theme specific keywords like, you know, the words important that the important ones that we're talking about And did you follow the outline that you put forward? So that's kind of like, Ah, first check, that's your first revision once you were in your draft, Um, after that, we're gonna be doing a second revision. The second revision is going to be what I call the hummingbird. Tweak in a hummingbird is going to be an algorithm that Google put out, and it it's trying to make the algorithm intelligent. It's trying to make the algorithm understand what you're trying to do instead of just looking for blame keywords. So what I mean by that is Google is now trying to answer queries. If you ask a little question, it's gonna try to find the answer for you and not just look for your question on the Web. There's a slight difference. Stare. It is very important. So now it's evolved. So it's looking, and it's prana ranked the highest, trying to rank the pages with the answer. The highest. So if the query is what's the best poutine in Montreal? The Google will reward pages with answers such as The best poutine in Montreal is my favorite. Poutine is the best. Boutin is all those snippets. Attacks indicate an answer. So Google, if you're asking a question to Google and there's many types of queries. But if you're asking a question to Google, Google's going to try to find an answer now before Hummingbird Google. Just try to find your question. It's student. The difference. Google would find other people asking the question, and that was really useful because people are looking for an answer. So now the difference is that when you ask a question to rule, if it's not gonna find more questions, it's gonna trying to find your answer. And if it can't find anything else and it can't find an answer to know what it's gonna do, it's just gonna show you more people asking a question, but ideally, it's looking for the answer for you. So if you are providing the answer to the query, you're going to rank higher now. This applies for questions, but it also applies for many, many, many other queries that we're gonna go for. And we know that Google is doing this because of First of all the rankings and also the knowledge graph. Sometimes knowledge graph will provide the exact answer we're looking for. So here are some examples for different types of keywords different types of niches, different types of queries. So if we have the key word how to get your expect, that's kind of like a question writes. There's how so It's looking for the answer to get your ex back to get back with your ex. Um, all those variations will indicate that you answering the question. Ghoul rank that higher. If you put in a say very information based words that says Vancouver Real Estate, it's looking for examples off that it wants to make sure you're presenting Vancouver real estate. So here are some of Vancouver's finest real estate will be an answer that Google's and say OK, well, these guys are presenting what the person is looking for. You could also start describing it. So Vancouver's finest real estate is that will also provide, um, some relevance and some answers. You see, naturally, if you were just writing about it, you would probably get this by herself, right? Like something some of this might you might already be doing, and I hope that you're already doing it. But sometimes it's not so obvious. So let's say you're looking for the best phone in 2015. The answer, and what is looking for is the best phone in 2015 is, or even someone like our favorite phone is things like fishing pole ghouls will be looking for a fishing pole is or fishing poles or use kind of like an explanation and less. You're going doing reviews and you're looking. I was gonna put on actual product name, but I was like, OK, click bank product review And you that's the key word. So I say it's ah, make a $1,000,000 a day click bank product review. Then Google will be looking for proof that you reviewed it. So to be and are the conclusion of our review is or the verdict is that click bank product X works well or we like or we recommend it look for words that are related to review to prove that you have reviewed it or not so cool. I don't actually don't have all the data on how in depth this has gone. But we do know, especially I've had a few friends who were doing testing with questions and whenever there were questions, whenever you provide answers that was always ranking higher. So this is kind of like a secret trick that we could use whenever you're trying to write your content. If you write the content and you answer questions or let's say you're asking questions that could also help, um, that will help you rank hard. So that is something that you're gonna want to implement when you're doing revision Number two. Make sure your answering the query All right, step number three and this is a really, really, really easy one is Google has a grammar algorithm. Um, if one knows that, I think, and all you need to do is use Graham early, that calm to correct the spelling and the grammar. So even if humans correct your text, sometimes we have, you know, things make sense. You have slang and all that. But we're not writing for humans right now. At least not in this whole like programs I'm talking about. We're writing for search engines and you were reading to rank as high as possible. So with that in mind, you want to get the highest score possible within from the Google algorithm and good, the Google algorithm will return the highest score for perfect writing. So, ideally, you just want to plug your stuff into Graham early and get perfect writing. It doesn't hurt. It's not very hard. The only issue with Graham early is that sometimes it doesn't recognize all the industry terms. So you're some things that you might want to leave in there, But otherwise you're gonna want to make sure that your writing is correct and your your grammar is is proper as well. Um, this is used. This ends up being an issue. A lot of the times I end up, you know, I write articles and I plug him in there and like, wow, I cannot write, Even though I thought I know I don't think I'm horrible, writer, but I just fixed a ton of things, and at the end of the day, I have a robot coaching me on how to beat the other robot. So this is really what it is. Graham early is coaching you on how to defeat Google's grammar robots. So if Graham Early says you have 100% score than the Google but will likely say you have 100% score and idea today, your rank higher. So you know what I will go to path of least resistance. This kind of like a little cheetah grammar cheat that ranks that list you had rate higher. Okay, um, the next thing is going to be increasing relevance, so that's going to be another spice that you put on top of that. So once you've corrected your grammar, you've answered a query. You have all that. Now you're ready for the advance tweaking. And this is thistles Really interesting so far, so you could use end topic dot org's for advanced relevance. Would they do? Is you pace in all your content and they'll evaluate your content, give you a score based on the relevancy? So all they'll say Okay, how close are you to using all the theme keywords that we were finding and all the ones that Google is ranking right now what they do on top of that, let me just show you an example of it and use is the give you suggestions as well. Say, like, Look, you forgot this. And this was on a lot of the pages that we found. So where you could Dio is you could go out and discover nuke theme keywords that you might have missed and then Sprinkle them into your content. And then once you've done that, we calculate your score. So ideally, using an topic, you want to get a score of 99% when you do that, that means that Google was gonna have the up most finding up most relevance in your article . Yes, it's You see all this stuff on the red? These are all suggestions there, saying you just don't have enough. And you know, your competitions mentioned this a lot more and a messaging this and it, like implementing this and you're gonna want to step it up. So that is one way off, really improving the relevance of your content. And this ends up helping you build relevance whenever you're missing some. I use this all the time for the, um What? I'm optimizing pages. That what I want to rank really well for And I forget things. I just forget things all the time. Usually I'm very good because I've been writing for a long time, but then I make Oh, yeah, I was writing about was I was writing about drones and I forgot to mention, uh, Quadcopter was like, Oh, man, that's That's a very, very austere, obvious term. If you're writing about that subject and, you know, just like Oh, man, I just I should probably put that in there, right? So, yeah, this will help you a lot. Whenever you are, you're working on it. So that's gonna be the next step. Is spice your content up AdWords as the words that you're that you're missing. Okay, so after that, this is where it gets completely bonkers. You gets crazy. There is a positive footprints, all the theme keywords that we were talking about. And now just to screw with your mind, there is negative footprints and negative footprints, is how Google determines if you're just writing the same crap is everyone else, or if you're providing added value in presenting a new angle. So native footprints is finally, it's using unique words that are exclusive to your page. This is important, and this is something that I think is the world first. I have never heard anyone else talk about this ever. Andi, this will give you a huge advantage. So whenever you finish adding all the relevant content and all the relevant words, so you have all the words, you know all the power words and the theme words. What you want to do is you wanna have unique words that are on Lee, you that are unique to your page. And they will that will show Google that you have ah, higher quality article than everyone else. So if you take all the most common words and density as your competition and that's all you have, Google's going assume that you just copied your competition. This is kind of how this is one of the ways that the combat text spinning, because whenever you take tech spinning, you get like a bunch of articles with nearly exactly the same key word density and the same theme keywords. And pretty much the footprint is the same positive footprint as everyone else, and they don't stand out in any way. So Google assumes that there's no added value. Why would they rank that article compared to another article when pretty much the same thing. If you're using the same words, the same combination or same group of words on one side and you're using the same exact combination on the other side, it's probably mentioned the same thing probably has same conclusion. Google has no incentive to Frankfurt. Instead, what they're looking for is a new angle and a new point of view, and that is what is going to make you rank higher than anyone else. So what ghoul looks for is all of the unique words in your article that aren't commonly found on all the other pages on all the other articles. So they want that new angle, and that is going to be that they're going to determine that by you, using word that they don't find and top 10 results right now. So let me give you an example. So if the top 10 it are all using positive footprints, right? Fishing poles, Rod, bass, bass. I mean, those all count count towards your positive footprint. If you want to improve your negative footprint, which is something that you do want improve. You also want to give Google a brand new unique angle, and you might use words such as deep sea angler, sturgeon fish, carbon fiber, reinforced polymer, graphite reinforced polymers, velocity these air, all advanced words. And those are likely to be unique to your page. Now, the 1st 2 are, you know, specific types of fish. The second and third are going to be the AnAnd Vance description off the material in the fishing rods. So ah, generic article won't use these words. Generic articles say, like, Oh, yeah, it's a pole is a rod. It's made out of carbon. Whatever it it won't go into depth into what it is made. How to structure is and all that. And that is going to be providing unique words that aren't found on the other articles. And Google's going to reward that and rank your article higher. So if you've ever wondered why, you know $5 articles that are written, you know like someone pops out, you know, 400 articles for, like, you know, $400 those don't really rank. This is why it's because Google has the algorithm that the text higher quality whenever you go Maurin to death and you use unique words and unique content that aren't found anywhere else. Also, when you're doing this, you want to make sure that they're relevant. You want to make sure you're just irrelevant because your diet, you're you're going Maurin depth. You're not just using random words left and right. I'm not sure if random words would work as well they might, But you want to go more in depth so your content actually makes sense and I'll show you how to. It is actually not that difficult. So Step number seven is you want it. You want to dive deeper into the topic and provide more depth and detail about information . So go back to the content and go back your revisions now and then, just go, Maurin depth and explain more. This will naturally use lead to using unique words. You won't have a choice if you're gonna explain the material and more in depth of the material than you. You're gonna have to go and use words that the other guys aren't using. And that's going to make you rank above all the other guys because they won't be doing that . So for in our information for a fishing pole example. I write talked about this. I dive into carbon fiber and how it's made and all of that variance. And that is how Google distinguishes low quality mass articles, compared a supposed to well researched content. So if you want Google, call equality, this is the negative footprints, is how you do it. So, congratulations. I have got this far. You now know probably more than most people, though, about writing for CEO. And if you have any questions, feel free to contact me in support area. Always happy. Love your feedback. I've been getting some really great feedback these days and show me your you know, show me like your content. That's ranking. If you get some really good results, you want to share those with me, say, Oh, Eric, I moved up a few a few spots by doing this, then just shooting my way, by the way, just on a completely different side note. Whenever you make content changes, it takes longer to for Google to reevaluate them than links. So content changes whenever you may come on a site. If you just make a content change and just leave it as is, it might take a week or two weeks, as opposed to if you throw a back link, should see you results a bit faster. But content changes. Google does. It did take the time, right, So make the content changes and then a few weeks down the line, so you see what kind of ranking changes you get. Um, it's never instant with content changes for some reason. So I hope this has been useful. I, um, very happy to talk to you, and I will talk to you soon.