Ultimate Keywording Guide: Maximize Your Sales In Stock Photography and Stock Video | Lukas Hodon | Skillshare

Playback Speed


  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Ultimate Keywording Guide: Maximize Your Sales In Stock Photography and Stock Video

teacher avatar Lukas Hodon

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (40m)
    • 1. Titles And Keywords That Drive You Sales With No Effort

      1:53
    • 2. Recipe To Your Success - Class Project

      1:28
    • 3. Write a Rocking Title In Less Than 1 Minute

      5:47
    • 4. Tips For Painless Keywording

      12:15
    • 5. Resources And Tools To Make It Easy

      4:42
    • 6. Organization Is The Shortcut To Earnings

      6:12
    • 7. How Not To Get Rejected

      2:34
    • 8. 5 Quick Tips To Boost Your Sales

      4:11
    • 9. Now Is Your Turn

      0:32
  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

45

Students

--

Projects

About This Class

When it comes to sales in stock photography or stock video, your keywords are what determines whether or not your image or video will be found and sold. In this course, you will learn how to do it right to maximize your earnings. I share with you my tips and tricks to make the keywording process as fast and painless as possible.

I'll provide you with free tools you can use right away to minimize your effort and save time for activities you love the most.

This course is targeted at stock image contributors, but the tools and techniques are equally usable for stock video also.Ā 

So let's explore the possibilities. I wish you a great timeĀ spent with this course!

Meet Your Teacher

Teacher Profile Image

Lukas Hodon

Teacher

Class Ratings

Expectations Met?
  • Exceeded!
    0%
  • Yes
    0%
  • Somewhat
    0%
  • Not really
    0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Titles And Keywords That Drive You Sales With No Effort: When it comes to self in stock photography or stock video, there are keywords are what determine whether or not your image or video will be found and sold. In this course, you will learn how to do derive to maximize your earnings. He wording doesn't have to be a battle. You may have experienced it. You capture those beautifully image GIF and you decided to make some money with them. And then the reality showed up. Countless hours spent in front of the computer while it's trying to type some keywords. After all those hours, your images are finally online and they just don't sell as expected. And they are saying to ourselves whether it was worth the struggle. However, this shouldn't be a reality of being a stock photographic contributor. I want you to skip this painful process and enjoy the journey of making your artwork ready to be sold the right way in minutes. I struggled a lot in the beginning and spent many hours doing it all wrong. And I spend other countless hours doing the research and learning from my mistakes and crafting the process. So you don't have to start right from the beginning because in the next few minutes I'm going to share with you my method of writing European titles. I'll give you useful tips for painless keyboarding and share with you my advice to move yourself even further. This course designed for beginners and experienced stock image contributors who are willing to master the skill of proper key wording. I'm going to show you also the tools you can use to increase your stock video sales by implementing these techniques, I will teach you today, you will increase your sales and they reduce the time spent by keyword. In at the end of this course, you will have all the necessary tools, knowledge, and your first images ready to be submitted right away. So let's get into it. Thank you all for being on bar. 2. Recipe To Your Success - Class Project: Hey, welcome and thank you for joining me. I'll get straight to the point. You are here to increase their self in stock photography by writing proper keywords, right? Let me start with the words of Tony Robbins. That determination is the wake-up call to the human. We'll imagine that by the end of this class, you will know all the principles of great keywords. At the same time, you will have your first immature ready to be submitted to start earning. Does it sound good? Then I encourage you to prepare your image you want to work on and follow along with me. Our common goal is that at the end of the course, you will have your first image are ready to be solved. So here's my offer. Find that picture I had. Now pause the video and treat barrier image in case you have uploaded files to stop and you are just starting out even better. Today is the day when you make the first step to online sales. And please do yourself a favor, remove all destructions and other related to these topics and focus on the journey. Okay, now when you have your image already, you can follow along with me during the whole course and in the end you can post it in the class projects section, the assignment is to use all the resources and tools I give you throughout the course and their idea or title, keywords and description. I'll give you my personal feedback and suggestions. Okay, let's start. 3. Write a Rocking Title In Less Than 1 Minute: In the stock photography world, there are two types of titles. There's the main title, which is usually shorter, and the description. Not every agency uses both of them when you contribute to multiple agencies, the best practice is to prepare the title and description in advance. We are ready to use in my neccessary. For some agencies, the title has similar importance as the keyword set. And for others, our L1 just keywords. The title has to be neutral and should interpreted the customer language, how he would search for your content. By taking this part seriously, you can make the most of search engines within your agency side, speaking about search, every agency or sweet imaged title and description fields differently. For example, Adobe stock doesn't search entitles, but other agencies do. However, it's still important to write them correctly. I'll tell you why in a second. When it comes to the ln of your title, the golden rule is to keep the length around 70 characters. No reason for these indexing. The image is indexed by the search engine within the agency side and on Google as well. Google prefers shorter and more descriptive titles. Also when browsing through images, the text preview is about 60 to 70 characters long. But why you should care about Google? You may ask, well, it's because Google could be also a good traffic source for your work, could bring new customers. When we're eating titles and descriptions, I often use this free web service character count online. There's one thing I like about the surveys. It does exactly what SASE is named, counts, characters also with spaces. This way you know exactly how long your title is. Another good reason for typing in here is that you can copy the finished title from here and pays deeds to the application of your choice. Then you can quickly make changes here and transformed title into the description while still knowing the length of the text. Now take a look at your picture and follow along with me. I'll use this image of a sweet dessert which I captured recently. Generally speaking, this is how the process should look like. First thing about the main subject of your photograph. What is it? Is it a person or an object? Is there any movement or it's still, is it modern wind teach, how does it feel good that imagery present any wider concept? For example, leadership, intelligence, success, and so on. And what is the prominent colour? This should be our basic questions which will lead you to perfect titles and keywords with minimal effort. I prepared a contributor guide for you where I put lots of information from this course to help you make your workflow even faster. You can download the guide in the resources section below this video. When they're writing and description, tried to be as factual as it gets. You don't need to express any emotions in your title. Looking at this image, all this going on, you need the main subject is a suite pass three, more specifically called Eclair, filled with Karim and blueberries. And other prominent element is the sugar falling from a bow. More specifically, it's powdered sugar. The cake is located on black background. We just another key element. Now by drank to describe what we see, we are creating an baseline for the keyword is part. So when you put all of these together, you can write sweet Eclair desert with blueberries being sprinkled by powdered sugar. As you can see, it's exactly 71 characters and this is your finished title. Now pause the video and do the same for your image. Now when you have your title already, we can work on the description where you can be more specific. For the sake of keeping it simple for description, I would use our title, the baseline, and continue from there. So it could look like these sweet declared desert filled with Korean and blueberries being sprinkled by powdered sugar on black background. Tried to use the same strategy for your chosen image. Now you should have the title and description are ready to be used. I'll show you another example of accurate and descriptive titles and descriptions. Now with people and talking about the people focus on their age, ethnicity, or hair color. If it's important part of the image, it's good to include their mood, whether they're smiling or are happy or sad. We will discuss people more in depth in the next lesson. Now let's get back to our example. At this image, the title could be portrayed or happy cheer for senior couple in the garden in autumn. With this title, you have answered all the basic questions, who, what, and where will come to them later. And the description would be portrait or smiling married couple in the garden during the autumn season, retired garden and airport rate. Here I use the extra words retired garden or the portrayed. That's because from the sitting of the image, it's clear that these people could be sending her gardeners and most probably a retired. Remember that every image containing people must have signed a release form as h two error recognizable person in the image. For this particular image, I would use to separate the release forms when uploading to the agency's website now and you know how to write an effective title and description. Let's move to the key wording itself. 4. Tips For Painless Keywording: If you already have some experience with key wording, you could find very tedious slide lesion time-consuming. However, I want you to do it smarter and faster. Now we will discuss what is the smart approach to key wording. At the end of this lesson, I will give you all so tips to speed up the whole workflow while applying all the rules who we all learn. At first, let's answer the question of how many keywords on average, are ideal for a single image. In almost all stock agencies, you can write about 50 keywords per image. According to Adobe Stock, most selling images have 15 to 25 keywords. You don't need to use all 50 Kierkegaard just because you have the option to do so, it's better to have fewer or relevant keywords then more general ones. However, in my own experience, my best-selling photos have about 40 keywords on average. Now what are the relevant keywords? With every image, you need to answer these basic questions. Who, what, and where, who are? What is the main subject of your image? What is he doing? Where is it located? Is it indoors or outdoors? If it's outdoors, is the weather important to your story? If yes, you can use words like, for example, sunny, cloudy, or rainy. These questions are most often answered in the title or in the description of your image. As we already know, some agencies don't include words from titles in their searches for content. Therefore, it's very useful to use the most. They're all on the words from our titles and descriptions, also a separate keywords. This is the very easy and fast start of the keyword in process to achieve success, our keywords have to be relevant and specific. That means you should use only keywords which are closely connected to your topic. For example, when talking about image of an Eclair, I wouldn't use the word cheesecake just because it's popular in search. There is no cheesecake in the image. Also, it's not correct to use, for example, the word table, even when you know your subject seats on the table. For the concept I tried to sell here, the table is non essential information. Also it's irrelevant to use here the expressions like happy or sad, because these are human emotions often connected to a person in your photograph. Since there is no person, we shouldn't use these words when brainstorming your keywords. Tried to ask yourself whether this keyword is essential for what you are trying to sell. If you were a buyer searching for that specific image, would you use that keyword to find it? Or you may ask the opposite. If I searched using that specific keyword and this image shows up, Would I buy it? I asked these questions for every keyword I use. And I can tell you, this helps a lot. Try this method for yourself and with a little practice, you won't be disappointed. Try to think like if you were the buyer of your own content. It's very common that buyers of stock images are creative or marketing agencies focused on branding. What this means for you is that they may look for images through it, some empty space to write their copy over where to place the brand logo of their client. Letting them know your image offers displays is often useful. For this situation. We use the words copy space. However, use the sprays only read the relevant images because misuse could be considered a skewered spamming and that could ultimately result in your work being rejected. And other important aspect of your image is whether there's any movement in it. In my own experience, static images cell as well as dynamic images. However, it's good to distinguish between them. For images containing movement, we use keywords like dynamic, movement, fast, powerful, and energetic, and so on. Here's an overview of general rules to when key wording different types of subjects. I'm going to cover objects, people, animals, places, and food. When keyboarding objects, use the most specific singular noun. Don't use plural form even when there are multiple objects. For example, mock rock, chair, and so on. For multiple objects, we use the amount of them appearing in the image up to five. When there are more objects in the image, you can use sprays, group or small group is adjectives to describe the pattern or color of your object. For example, this vector from Morocco, I would use the words oriental, exotic, or ethnic in case there is a hand holding your object, like for example, at this image. And also the keyword hand. Customers often specifically want an image which it doesn't show people. You can use no people keyword to content that doesn't show people are human body parts. When people are your main subject, always include gender is descriptive terms for age and ethnicity. Next, identify what activity is your subject doing when talking about activity. Always use the infinitive form. For example, seat around, hike. In the image. There could be also some recognizable emotion, which could be happy, smile, but also sad or angry. And other important part when describing people is how do they appear? These means what are they wearing and their physical appearance like, for example, belong dress and leg, hair, casual or hipster, a T-shirt. It's also good to describe the relationship or role if it's obvious from the image, like for example, mother, couple Baker sometimes is useful. Then you include the total number of people in your image when there is just one person, use keywords, one woman, or when there is a group, use small group, four groups up to seven people and large group for bigger ones. Always remember this for every recognize that little person in your image, you'll need to separate the release form accepted by the agencies you are submitting to. The release form must be signed by the person who appears in your image. Nowadays some agencies are reporting increased interests of images showing pet owners spending time and taking care of their pets. This is why you should care when your shots contain mostly animals to get the customers to find your work. So when speaking about animals, tried to be as specific as it gets when you are describing a dog, always use the dog breed when your image contains other animals, tried to include Latin name to the title or description of your photo. Describe number of animals, animal gender, for example, a rooster or hand. Then identify animal age in case it's apparent from the picture like for example, cheek. Then describe the activity of the animal and its APRNs. When talking about bets, tried to use keywords like portrayed, pet, friendship, positive emotion together and eschewed. When keyword in places and landmarks, google is your best parent. Here we want to be as specific as it gets. It's also good to add some more general features and descriptions of a place in addition to those specific glands, imagine there are two groups of buyers of your images. I show it to in this example. This is an image of me spending on the mountain. This shot is most probably suitable for people searching for some mountain tourism or hiking images. However, most often the agencies who are the buyers of these images want to have the most they're alone picture to the location they are promoting. So because of this fact, I add to this picture these keywords, Morocco, Atlas Mountains, mounts to cow Jabal, typical. Now the location of the image is described to me the best accuracy. This way I'm sure anyone is searching for Atlas Mountains, my image would appear in that search. I also include a general keyword, Mountain, which is relevant for someone who is looking for some mountains in general. This way it's possible to serve both groups of buyers and there remains specific as well. And one more piece of advice on locations. When your subject is some well-known building, for example, tried to include not only the name of the building or the structure, but also the name of the architect who designed that monument. This way you are ensured that you capture both terrific sources. One for the building and second for the architect. When describing food, tried to use the most specific and brief description, for example, tiramisu hamburger or a pizza. Then describe how the food was prepared. If the data relevant to your image, it can be grilled, cooked, roasted, and so on. Then describe the declaration and appearance of the food. Whether it has some texture, colors based, and the country of origin. In case you have some other food-related object in the image, use the keywords for them as well. These objects could be the plate, spoon, capillary, glass, wooden board, or even table if it's upper end, describe whether there is one portion or studying for two people when talking about two persons. It could be a romantic or formal setting and so on. There is an infinite amount of brainstorming possibilities. I'm sure you will find your unique connections as well. When we described our main subject, try to add more context to all keywords to describe the feelings, concepts, or mood of the image. Concepts are, for example, beauty, journey or a SQL, success, cooperation, health can be retro luxury and so on. I included the whole list of concepts to the material we just included with this course for you to download. Now when you know what to use and what to avoid, tried to look at your image and follow along with me. I will use our example of Eclair from the previous lesson. It's Eclair at the first place. So I would use this as a keyword. Then the third and from more general point of view, it's food. When talking about features, it has green feeling inside, is decorated with blueberries and it's sweet. Also it's typical for French cuisine. Now you can continue with appearance, cooking technique, decoration. Here I used keyword forest fruit to capture a wider audience than sugar. I can use the word sugar here because there is powdered sugar appearing in the image. If there is no sugar in the image, I wouldn't use this keyword. Now I continue with mood, quantity, and don't forget to think about concepts which are presented by the image. In our case, it's beauty and unhealthy. You can also include technical keywords for even a further specification of your image. Technical keywords are more widely used in the stock video department, but could be useful also in stock photography. And here we have it. Our keyword set that is unique to our particular image is their ID. All of the keywords are element and the final amount is 31. You don't need to use all 50 just because you can, when you use fewer keyword, this is assigned for the stock agencies, you are more specific. This can result in showing your image in customer searches more often, which means a higher chance for the image to be solved. 5. Resources And Tools To Make It Easy: In this lesson, I would like to share with you the tools which will help you make the whole process easier. These are the tools I use all the time. And the first is quite obvious, it's Google and Wikipedia. When you search for any topic or location, usually the first organic results have the strongest and most relevant keywords to our topic. Try to identify those words and use them both in your titles and keyword section as well. Look for repeating specific terms in the first few organic search results. Google Trends. The next tool comes for you to help in situation when you want to decide which keywords are, which form of keyword would be better to use. It's called Google Trends, and you can find it at trends dot google.com. Use it in scenarios when you have a dilemma, which keyword is more widely used? Because the greatest demand for stock assets is in the United States. We could lead the setting of the country SCDs. In the first box, you write our keyword, let's say microgreens. And in another box, we arrived the comparison keyword, microgrids, which space? And here you can see the answer to the question, which one is more effective to use microgreens as one word is used more often. You can implement it into our keywords, Shutterstock, pure tool. Another very good too, I use almost all the time is shatters to keyword tool. You can find it in your contributor dashboard under the menu portfolio and keyword such as chunk. This tool is very useful as an inspiration after you select three images that are similar to your photo, that tool gives you suggestions of relevant keywords based on what keywords other contributors used. However, the suggestions don't reflect customer demand for the selected topic. So the final decision of whether or not to use them remains up to you. My IQR interquartile. Another useful tool for users of Adobe Lightroom is my keyword there, Lightroom Plug-in. The basic functionality is free and limited to 10 keywords per image. It comes with an auto key wording feature. These means that the plug-in based on the basic keywords from your description and based on your image, identifies most similar and the related words. You can save keywords directly to our file in Adobe Lightroom Classic. Besides the Lightroom Plug-in, you can use also the web version of Mike. You are there. Just write few keywords in the search box. The dual or returns you top 50 keywords for your topic with a lot of other options. Just check the boxes and export. You can copy the output directly to the keyboard with a click of a button. Factors the keyword tool. The next tool which could be very useful for you is the macro stuck your tool. This tool also suggest keywords based on your input. However, what is even more useful is the ability to sort your keywords in a specific order. For some agencies, it's important to have the most relevant keywords, at least these first, when brainstorming for your keywords, you can use other tools to give you some suggestions and then different outputs. Inside this tool, you'll get the keyword count, removal of duplicate, and everything is arranged in the order. You want. To count their own lines to help you with titles and descriptions, you can use the online character counter. Basically what this does is counted the number of characters used in our description of your image, we discussed more in depth how these two could be helpful for you in the previous lesson about the writing titles. Google translate. The last bland might not be obvious, but it's very helpful tool, especially for non-English speakers. Translate will make you very good service. Together every day, synonyms, dictionary, you'll find the right word. Do you need for your unique artwork you are trying to sell online? These were the tools to help you make the whole process of finding the right keywords even easier. Sometimes the right description or idea just doesn't come naturally. However, when you have the right tool at your fingertips, everything gets smoother and faster in case you are finding value in this Skillshare class. Don't forget to send your feedback and the rider review right now, then continue with the next lesson to boost your sales even further. 6. Organization Is The Shortcut To Earnings: The organization has the same importance as every aspect we talked about earlier. When you have your content organized with all the information written in the right place, it will be very easy for you to distribute your images to any stock agency now and in the future, these lessons is divided into two different parts. One for users of Adobe Lightroom Classic, and another for users of capture run. However, similar rules apply also to other applications. Let's have a look at Adobe Lightroom Classic first. For stock photography, you can use the power of smart collections to keep track of the status of your images. I create the theremin collections to keep everything organized. The first blank is store stock candidates. Every time I import new images into I drew, I quickly browse through them and do the star rating to those. I are recognized as good enough for stock. I do this every time I import new content. The stuck candy that smart collection books, all images with the star rating of three and higher, regardless of their physical location on the hard drive. So when I have the time to do my keyboard, files are waiting for me in one place. Then I created another two smart collections. One of these four files submitted for agency review and another for the images which are approved and published. This way you have written organized in one place. Of course, you can fine tune this process to even higher level. Do you want to? Smart collections are huge time-saver, spar me. Well, this even better about using Lightroom as your library is the ability to write the title description, and all of your keywords directly to our files. This means that after you explored your raw files to JPEGS, they have every piece of information attached. You'll just upload the JPEG to the agency's website and your keywords show up in their interface. And another huge benefit is that anytime you need to reuse your images with all the metadata, you just explore them from Lightroom again with everything attached. When you contribute to Adobe Stock, you can also use the built-in plugin to upload directly from Lightroom to Adobe Stock. This way you don't need to export the images as jpegs with metadata, the photos are automatically uploaded directly to your Adobe Stock account, where you finish the process. When it comes to working with the keyword in. One nice trick is that when you hover above the keyword new window, you can see the count of how many keywords are assigned to the image. Also make sure your either your title and description to the right fields in the metadata section in your library, select IPPC from the metadata data set, there are bound menu from all the fields. The most relevant for you are just three of them. Headline, description and title. Every agency uses a different mapping for their title and description. So make sure to feel all those skills. I will come back to filled mapping at the end of this lesson. Now let's move to capture one. In terms of organization capture one works in a similar way as Lightroom does when it comes to smart collections. In Capture One, we call them smart albums were just a few easy steps. You can set the criteria for how to group your images from the entire library or session. Again, my recommendation is to separate the images into three groups. In the first one, we have the images carrier or stuck candy that's waiting to be keyword. The second one is for those who have been submitted for review. The third one is for uproot files which are published for sale. Now when you have your content organized, you can start with your name. Everything related to key wording is located at the top called metadata. In capture on you have one advantage and one disadvantage overlie the room when it comes to P wording, that these advantages, you don't have the keyword counter here. So when you want to know how many keywords you have, you need to count them one by one. However, there is also one who think about this keyboarding tool. And that is the ability to sort the keywords in any order you like. It's a very helpful feature for agencies. The relevance of keywords is defined by their order. For example, Adobe Stock considers as the most relevant, the first five keywords. So when you export your JPEG image from capture one, the key words are written to the file in the same order you define inside the application. This is what you should know about organizing your content be easy way. Now you can keep track of all the changes and you won't get lost in your images. I promised you an overview of the metadata fields mapping two different stock agencies. So let's have a look at it right now. Or chapters to consider as the main description comes from the IPT see metadata field called description in both capture one and Lightroom in the Adobe Stock contributor park tell you her also one field for image title, and this is linked to the IPPC field called Title, both in Lightroom and capture one in dreams time contributor Porto, you have two fields, title and description. The source of the content of these fields are metadata boxes with the same name. So title and description for both Lightroom and capture one. However, the situation looks a bit differently in the Getty Images contribute their part tau. Here we have two fields. Again, the title is pre-filled from IPPC headline, and the description is pre-filled from description. 7. How Not To Get Rejected: The fastest way to get approval at your favorite agency is to provide excellent keywords that are detailed and precise. Most of all, they must be related to the subject of your image or video clip. However, you should not repeat the words or phrases. Seems this practice is not permitted and is considered spam. For example, in this image, we have a couple under the stars. They're relevant keywords would be coupled, Milky Way, night, night sky start together and as galaxy, however, spammy keywords would be considered. If you something like this, It's pattern, night stars, nighttime, dark night, night lights, night mountains. The same applies to irrelevant keywords. They are not allowed because they are misleading the customer. For this image of an apple pie outdoors, I won't use keywords like cheesecake, dark kitchen, morphine, cheese, strawberry, because there's nothing like that into the reach. Its homemade apple pie with poppy seeds of spending is also considered location spamming. When you have the image of lots, a Denver skyline, and you include the keywords, New York skyline, Los Angeles skyline. Just to boost your visibility is also forbidden. This practice hurts your cells and your reputation as a contributor and could lead to closing your account. And the reason they're related to keyword being wire image could be rejected is the use of prohibited words are trademarks, both in your description or your keywords. And brand names are allowed in the editorial type of content. However, it's not the focus of this course. You are not allowed to use the registered trademarks as for example, iPhone or make book. Also, I don't recommend you to use your name or the camera brand, for example, Canon Nikon as yours to identify your work later. This is considered a skewered spamming as well. And those keywords could be removed from your image or the image could be rejected by the agency. Also make sure you use unique titles and keywords for every single image or video clip you submit when the images you are about to upload are so similar that there is no difference between them. Use just one in case there are some differences. Make sure they have a different description and precise keywords which are reflecting their unique features. 8. 5 Quick Tips To Boost Your Sales: In this section, I want to share with you my five tips to boost your self in stock photography. Some of them are usable also for stock video contributors. Here is my tip number 1 and brainstorm your keywords and before you shoot, when you are new to stoke or who just finished one project and looking for inspiration on what to shoot next. Try to use the tools I provided you reach to brainstorm the keywords which are popular right now. You can be inspired from recommendations provided by stock agencies at their sites. This most often reflects what is in demand right now. You can use also your local news and magazines as your inspiration. Find the topics which are trending in fashion, food, or technology. Right now, there is a chance someone out there is looking for your content and is ready to buy, give numbers to check your spelling. What I mean by this is always make sure your titles and keywords are grammatically correct with no typos. Sometimes the wrong spelling could bring you some traffic, but don't rely on the keywords shouldn't contain special characters or repeated words. Be careful, especially when naming non-English places and landmarks in your titles and descriptions. Div Number 3, savior or keywords, assets. This is more of a workflow speedup. Heck, you know the situation very well. Sometimes you'll submit people, sometimes it's food and sometimes it could be, I don't know, maybe animals. Every situation works with different basic keyword sets. What you can do about this in Adobe Lightroom and capture one is you can configure your preferred keyword list for every situation and then just apply basic keywords without even thinking about it. After this baseline is done, you can be more precise and focused on the unique features of your image. In Lightroom, opened the keyword, said the drop-down, and there you can configure your keyword sets. You can use six pre-defined keywords for every set. After your sets are configured, you can use them right away. In capture one on metadata tab, you have the keyword Library tool. If you don't see it, click view customized tools at a tool to metadata tab. And from there select keyword library. Now you click these three dots and from there select Create keyword library for every situation you can create a small library to stay organized. For example, desert, video or basic keywords, then food, people, location, activity, season, and so on, depending on which category is used the most. Now I will just select your image and click the appropriate and relevant keywords based on your content. And your baseline is already read 0 typing in few seconds. You can apply the keywords also tomorrow images at the time. And this is what makes this tool so powerful. Given number for orange keywords from the most important and specific to the least important and general. This can be done beforehand on Lean capture one, if you are a capture one user, take advantage of this feature. It will save you a lot of time spent while submitting your images to agencies plays the five most relevant and unique keywords to our image at the beginning of the keyword sequence. When you export the file from capture one, the keywords will be written to the file in your desired order based on BCE, some agencies will make the first few keywords the most powerful and neural avant for their search engines. And tip number five, make a revision of keywords on images or videos already submitted to stop agencies. By doing this, you can increase the potential of your cells. That means with the same set of photos, you could earn even more money online. So in case you have some images you already submitted, and now you realize the key words or descriptions are all major revision and update those assets. Sometimes doing a keyword clean up can help you to boost sales of an image or video, which was never solved before. 9. Now Is Your Turn: Congratulations on getting the hallway here. Now you have all the tools to make the keyword in process easier and faster, which will ultimately result in higher earnings. Thank you for spending your time with discourse. I hope you learn something new or do you can apply a the way don't forget to post your finished keyword image to the class project section so I can check it out and give you my feedback. And until then, have a great, great new day. Bye.