Ultimate Google Analytics course + 50 practical tips

Pavel Brecik, Web Analytics Evangelist

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22 Lessons (4h 40m)
    • 1. Introduction

      2:07
    • 2. Basic data description - dimensions and metrics

      1:49
    • 3. How the measurement is done

      7:35
    • 4. Bounce rate, time and uniqeness

      6:12
    • 5. How to use the tool

      21:29
    • 6. What to remember when doing analytics

      1:02
    • 7. Socio-demo data

      11:57
    • 8. Browser data

      7:52
    • 9. Mobile experience

      26:02
    • 10. Site content

      24:09
    • 11. Site speed

      11:49
    • 12. Internal site search

      20:31
    • 13. How to use UTM parameters

      23:06
    • 14. Traffic sources

      21:11
    • 15. Landing page and keyword

      10:40
    • 16. Keywords

      11:30
    • 17. How to evaluate traffic sources

      13:20
    • 18. Goal setup and funnels

      19:02
    • 19. Product analytics and enhanced e-commerce

      18:20
    • 20. Segmentation

      14:07
    • 21. Google analytics access rights

      5:36
    • 22. OUTRO

      0:29
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About This Class

This course is designed to understand how the Google Analytics works as a tool. Teaching is based on 50 practical tips from the interface.