Ultimate Google Analytics course + 50 practical tips | Pavel Brecik | Skillshare

Ultimate Google Analytics course + 50 practical tips

Pavel Brecik, Web Analytics Evangelist

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
22 Lessons (4h 40m)
    • 1. Introduction

      2:07
    • 2. Basic data description - dimensions and metrics

      1:49
    • 3. How the measurement is done

      7:35
    • 4. Bounce rate, time and uniqeness

      6:12
    • 5. How to use the tool

      21:29
    • 6. What to remember when doing analytics

      1:02
    • 7. Socio-demo data

      11:57
    • 8. Browser data

      7:52
    • 9. Mobile experience

      26:02
    • 10. Site content

      24:09
    • 11. Site speed

      11:49
    • 12. Internal site search

      20:31
    • 13. How to use UTM parameters

      23:06
    • 14. Traffic sources

      21:11
    • 15. Landing page and keyword

      10:40
    • 16. Keywords

      11:30
    • 17. How to evaluate traffic sources

      13:20
    • 18. Goal setup and funnels

      19:02
    • 19. Product analytics and enhanced e-commerce

      18:20
    • 20. Segmentation

      14:07
    • 21. Google analytics access rights

      5:36
    • 22. OUTRO

      0:29
33 students are watching this class

About This Class

This course is designed to understand how the Google Analytics works as a tool. Teaching is based on 50 practical tips from the interface.

506

Students

--

Projects

  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Pavel Brecik

Web Analytics Evangelist

My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).

I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1.cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.

It's said data is new black gold. In...

See full profile

Report class