Ultimate Google AdWords Guide for Small Business - Skillshare

Ultimate Google AdWords Guide for Small Business

David Black, Certified Google AdWords trainer

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27 Lessons (2h 10m)
    • 1. 1 Course Introduction

      2:27
    • 2. 2 What Is Google AdWords

      7:14
    • 3. 3 How Google AdWords Organises and Ranks Competing Adverts

      7:27
    • 4. 4 The Search and Display Networks

      3:57
    • 5. 5 The Adwords Account Dashboard

      12:55
    • 6. 6 Live Demonstration AdWords Dashboard

      5:04
    • 7. 7 Keyword Match Types

      7:40
    • 8. 9 How To Research Profitable Keywords

      5:55
    • 9. 10 How To Structure Your AdWords Campaigns

      6:07
    • 10. 11 Live Demonstration Adding Keywords

      3:43
    • 11. 12 Live Demonstration Adding Negative Keywords

      2:07
    • 12. 14 Advert Extensions

      6:17
    • 13. 13 Writing Your Text Adverts

      7:07
    • 14. 15 Dynamic Keyword Insertion Tokens

      6:00
    • 15. 16 Live Demonstration Ad Extensions

      5:05
    • 16. 17 What Is Remarketing

      4:15
    • 17. 18 Live Demonstration How To Set Up Remarketing

      3:40
    • 18. 19 Campaign Type

      2:25
    • 19. 20 Networks

      0:52
    • 20. 21 Devices

      0:40
    • 21. 23 Language Targeting

      1:02
    • 22. 22 Location Targeting

      2:17
    • 23. 26 Setting Up Conversion Tracking

      3:00
    • 24. 27 Linking AdWords To Analytics

      3:22
    • 25. 29 AB Split Testing

      2:18
    • 26. 8 Optimising Your Landing Pages

      4:10
    • 27. 28 Optimising Your Adwords Campaigns

      12:49