Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Ultimate Google AdWords Guide for Small Business

David Black, Certified Google AdWords trainer

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
27 Videos (2h 10m)
    • 1 Course Introduction

      2:27
    • 2 What Is Google AdWords

      7:14
    • 3 How Google AdWords Organises and Ranks Competing Adverts

      7:27
    • 4 The Search and Display Networks

      3:57
    • 5 The Adwords Account Dashboard

      12:55
    • 6 Live Demonstration AdWords Dashboard

      5:04
    • 7 Keyword Match Types

      7:40
    • 9 How To Research Profitable Keywords

      5:55
    • 10 How To Structure Your AdWords Campaigns

      6:07
    • 11 Live Demonstration Adding Keywords

      3:43
    • 12 Live Demonstration Adding Negative Keywords

      2:07
    • 14 Advert Extensions

      6:17
    • 13 Writing Your Text Adverts

      7:07
    • 15 Dynamic Keyword Insertion Tokens

      6:00
    • 16 Live Demonstration Ad Extensions

      5:05
    • 17 What Is Remarketing

      4:15
    • 18 Live Demonstration How To Set Up Remarketing

      3:40
    • 19 Campaign Type

      2:25
    • 20 Networks

      0:52
    • 21 Devices

      0:40
    • 23 Language Targeting

      1:02
    • 22 Location Targeting

      2:17
    • 26 Setting Up Conversion Tracking

      3:00
    • 27 Linking AdWords To Analytics

      3:22
    • 29 AB Split Testing

      2:18
    • 8 Optimising Your Landing Pages

      4:10
    • 28 Optimising Your Adwords Campaigns

      12:49