UX Writing: Finding Your Voice & Tone in 4 Easy Steps | Dr. Katharina Grimm | Skillshare

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UX Writing: Finding Your Voice & Tone in 4 Easy Steps

teacher avatar Dr. Katharina Grimm, Writer & Writing Educator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (46m)
    • 1. Introduction

      0:52
    • 2. What is Voice and Tone?

      8:00
    • 3. Why Do We Need a UX Writing Voice?

      4:17
    • 4. Step 1: Know Your Identity

      6:14
    • 5. Step 2: Turn Your Identity Into Values

      5:29
    • 6. Step 3: Describe Your Values

      5:42
    • 7. Step 4: Set the Rules

      10:21
    • 8. Summary

      4:14
    • 9. Final Thoughts

      0:38
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About This Class

Let's be honest: There are tons of apps and websites out there, and the sheer number of competitors in the market sometimes just appears intimidating to digital product developers who are new to the game and want to try their luck. 

However, UX Writing is a great tool to make your digital product stand out the crowd.

With the right tonality, your product not only becomes a great brand ambassador, it also gets a unique touch that helps to create an emotional bond between your users and your brand. 

But how can we find the right tonality for our UX Writing?

If you want create your tonality from scratch  – this course is the right choice for you. 

Who should join

This course is the perfect match for all UX writers, UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development, as well as for everybody else who is interested in UX Writing.

It is also a great choice for all professionals working in the field of marketing who would like to see their brand coming to life in a digital interface. 

What you will learn

In this course you will learn 

  • about the difference between voice and tonality
  • why we need a UX Writing voice
  • the four simple steps to create your own UX Writing voice

Sounds good? Then join this class and leave it with the first draft of your self-crafted UX Writing tonality.

Please note: If you want to take this class but have no premium account yet, feel free to use my referral link and try free Premium for 14 days:  https://www.skillshare.com/r/profile/Dr-Katharina-Grimm/8983068

Meet Your Teacher

Teacher Profile Image

Dr. Katharina Grimm

Writer & Writing Educator

Teacher

I'm passionate about all things writing, language and communication. As an anthropologist, I specialized in the field of effective communication and how we, as humans, can build trust through communication. 

What I do

I've worked as a communication strategist for several years before becoming a full-time writer. Today, I support digital product teams by creating and editing all kinds of writing with them – from tiny microcopy in coffee machine interfaces to essays and blog articles. 

What I teach

My areas of expertise include

UX Writing  Copywriting Content Writing Technical Writing  Personal Writing such as Journaling. 

How I teach

I love making sense of all these forms of writing, discovering their simi... See full profile

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Transcripts

1. Introduction: So hello everybody and welcome to this course, which is all about defining your very own UX writing boys. And if you have come across some articles about UX writing before or if you have to watch some tutorials, then you probably think that good UX writing is always funny and brilliant and quirky. However, this is not entirely true, actually, good UX writing always matches your very own brand personality. And that means that it is very important that you define your own various specific UX writing voice, and this is what this course is all about. So if you are a UX rider or you work in the field of UX UI design. Or if you're a professional working in the field of digital product development and you are interested in the topic, then this course is just for you and I wish you lots and lots of fun with that. 2. What is Voice and Tone?: So let's start this course with a question that we have answered in my previous courses before. So I will keep this as short as possible. What is UX writing? If you're interested in diving deeper into this question, you can check out my introductory course here on Skillshare. But for this course, we're good to go with the definition that I show you right here. It's a definition that has been provided by the UX writers collective and then it has been modified by me to make it a little clearer. And it says UX writing is the practice of crafting the user facing and user guiding texts are copy that appears within the design of digital the products. Now that we have a common understanding of what you're writing is, let's turn to the main topic of this course. What is voice in UX writing? And to give you an answer to that question, I want to show you some examples. This is a 404 page by LinkedIn. It says page not found. Oh, we can't seem to find the page you're looking for. Try going back to the previous page or see our Help Center for more information. And then the button says, Go to your feet. Now this is from LinkedIn. Let's look at another example from Slack. Again, a 404 page. There's been a glitch. We're not quite sure what went wrong. You can go back. I'll try looking on our Help Center if you need a hint. And then we've got Skill Share. Going 40 floor. Looks like our team needs to take a class on finding our own pages. Sorry, we couldn't find the page you're looking for. And then you can click on Home or support. Another one. Same thing for four page, this time coming from Rolls Royce and it says, may we drive you elsewhere? We can turn almost every request into reality. Our B-cell craftspeople are famed for it. Unfortunately, we can't bring you what you were looking for at this time. Perhaps you'd like to see some of our latest B spoke commission that so very elegant, very formal, very caring. And one last example. The Bank of America, another full, full page with a lot of text explaining to the user what might have gone wrong here and how the user can proceed. So very professional, very formal, reassuring, and very informative. Now we have seen many different example for basically the same thing, but why is that? So and why do we need our UX writing to have a distinct voice? Here's why interacting with an interface for us is basically like having a real conversation with the person, right? And in a personal conversation, we observe the tonality of that person, their facial expressions, and we try to read these things in order to understand whether or not we can trust them. And the point is, we, as humans, we are unique. We look unique and we behave uniquely. And we speak uniquely, right? Knowing how a certain person looks, behaves, acts, speaks. That is what builds trust because it makes that person kind of predictable. And we feel like we know that person. And the same goes for interfaces. They have an interface talks to us in a certain way consistently. We feel like we know it's end. That helps us like it and to trust it. But let's return to the question. What is voice in UX? Voice and branding and marketing is actually the distinct personality a brand takes on its communication. So if we adjust this great definition provided by Gen Chen to our contexts of x writing, it would be the distinct personality a brand takes on the communication in the interface of their digital products. So this is the definition that we will work with. And to proceed, we still got to get one thing clear, which is the difference between voice and tone. Because sometimes these terms can get mixed up quite easily. Now, let's look at this. A quotes by Carolyn Evans that SAS, think of voice as a representation of personality and talent as a moot the personality takes on in a particular context. So the voice is the consistent and stable basis and the tone is the little different shades that it has in different situations. Okay? And to make this even clearer, I brought you another quote. This one is from Ryan and Jones, and it says, voice makes your writing more consistent and tone makes it more empathetic because tone varies, right? So your voice maybe clearer and more concise when you write important instructions. And it may be more funny or quirky in the onboarding flow or an error messages. So it basically adjust to the situation a little bit. Now, when I showed you the examples of those 404 pages, we looked at voice. Let's look at two examples for tone. The first one is Audi. This is the start screen of the my Audi lock-in or registration page and it says, welcome to my Audi, unlock your digital ownership experience. And the button says, let's go. So very concise, but it's very energetic. Unlock your experience and let's go very dynamic, very energetic. Now, if you look at other parts of the saint Audi website, the same Boyce might have different shapes, so a different tone and different parts of the flow. For example, right here in the customer support section of the website. Very simple, very formal writing. No emotion. Ceo, if you're calling about a recall notification but no longer own the vehicle, please simply discard the notice. For answers to frequently asked questions or to view video tutorials, please use the links below. So very simple, very formal, not very energetic, but it's okay because in the customer support section we actually don't need that. And I got another example for you. It's from harvest, a time tracking software. They always got this really great, very inspiring writing in their empty states, for example, like you can see here, a quote from Sam 11th, famous American humerus and journalists, which SAS don't watch the clock, do what it does, keep going. Very emotional, very inspiring, philosophical, even thought-provoking. Now, let's look at this, this settings area. Of course, much more factual matter of factly, still easy language, but of course not philosophical, not inspirational because of course this is not the right place to do that. This is the place to be very clear, very concise, and just a place to use very easy language. Now, let's finish this lesson with an exercise. And the exercise goes like this. Open one of your favorite apps and take a closer look. How would you describe the voice of the UX writing that you see here? And do you see the different tones of that voice? Take your time to do that, enjoy this exercise and when you're done, uh, see you in the next lesson. 3. Why Do We Need a UX Writing Voice?: Now let's dive a little deeper into our topic and let's take a look at why we need to define a voice for our UX writing. Because in practice I often see that teams of writers skip this step and they just start writing, you know? So this part of the course is here to give you some extra motivation to actually take the time and create a UX writing voice for your product. The first reason why it makes sense to create a UX writing voice is it makes our product unique. So if you create a product and they are already other similar products in the market, your product can become unique by the way it speaks to its users, right? So maybe you created a productivity app that is not pushy and not talking to you like super engaging and you know, just stressing how important it is to do your task. But it communicates and a kind and gentle way, and that is exactly your unique selling point. Another reason why creating your very own UX writing voice is important is it represents your brand. Imagine you have a very funny, outgoing, and extroverted brand and you show that brand and ATS and commercials and social media campaigns. And then the UX writing in their product is super formal and not personnel and not funny at all. People will look at your product and not really feel the connection between the product and the brand, right? So you really miss the chance to make your product a great brand ambassador. And closely related to that, a UX writing voice also creates trust because consistency creates trust. And I also mentioned that in the first part of this course, if the voice of your brand material and your social media and your campaigns and everything aligns with the voice of your UX writing in the product, users will feel like they know your product and your brand, and they know what to expect from you. And yes, Basically, it is just like you talk to a person and that person acts and talks, talks in the same way every time you meet that person. Imagine how it would be if that person would act and speak differently every time you meet that person, right? That would be very confusing and it would not appear very trustworthy and authentic, right? But they're even more reasons. For example, it attracts the right target audience, right? Because with the way you speak, you will attract a certain target audience and be attractive for that target audience. For example, when you create a banking app that is made for young adults, you don't speak to them like other maybe more conservative apps. But you want to speak to users in a personal simple, maybe slightly funny way. And while that might scare off more conservative users, it will attract the target audience do try to attract in order to cater to your specific niche and be successful in that niche. And there's one last more practical reason to invest the time and create your UX writing boys, and that is, it helps writers to make decisions. So I know that many teams work like they would be working in the same constellation with the same people forever. But of course that's not true. So there will be other writers who write your copy in your product and an order for this writing to be consistent over time. A clearly defined UX writing voice is absolutely necessary because it will help writers to choose the right words when crafting these text elements. So basically, lots and lots of reasons to invest some time and energy in creating and designing your very own specific, unique UX writing voice. But since I know that one of the reasons why teams choose to not create their own UX writing voices, that they simply don't know how to do it. I'd say, let's cut right to the chase and let's take a closer look at how to create your own UX writing voice. And for that, I'll see you in the next lesson. 4. Step 1: Know Your Identity: So let's get started. Let's look at the four steps we need to take to create our very own UX writing voice. We will basically go through the whole process of creating our UX writing voice. And of course we start with step one, which is null your identity. And in this step, you analyze existing brand materials. So strategy papers, brand documents, your style guide, everything that you can find, and then you conduct research about your target audience, of course, including their perception of your brand and products, how they would describe your product, what they expect from your product and your brand, and so on. And last but not least, brainstorm with a team and the inflammation you'd get from all of these sources collected like this. Okay. Put each and every piece of information on a single piece of post-its, for example, on the Miro board or collected in a Google sheet whatever serves your needs. And of course, always remember to collect all the information that you can get your hands-on. Be honest. So include the negative things as well. For example, like you can see down here on the bottom left, we're not the most innovative company in our industry. All we're not particularly funny or whatever that might be in your case, okay. Just be honest because that will help to sharpen your identity and also includes witnesses, most important, however, be specific, be as specific as possible because sometimes I see teams writing something like we're good at what we do. All we provide good products. Please say, why are you good? Be specific. We provide products that are useful. We provide products that our customers have fun with. We provide products that bring joy to our customers, be as specific and even as emotional as possible because that will help us later on to grasp the identity. Now, this is the first step of it, okay, Sounds pretty intuitive, right? Just collect all the information that you can get about your brand. Check in with your target audience what they think about your brand and then collected just like that. And you can press pause here and see the examples that I wrote down on these post-its to get an idea of what that looks like. Okay, let's move on to the exercise of this lesson because I would really like you to experience these steps for yourself, okay? Because as you will see, these steps are not magic or surprising or brilliance looking at the theory of them, okay, The magic lies and actually doing them following the steps. So here's an exercise and if you have completed one of my other courses, you know that I love to work with examples that appear to be kind of unusual, but believe me, they make sense. So I got another weird example right here for you because we need to work with something or someone whose personality we know, but whose voice we don't know because we will create that voice based on, based on that personality. Okay, so imagine a good friend of yours as planning to write a comic series in which the main character is a superhero Doc. She asks you as an expert how this doc would communicate. Now I would kindly ask you, think of your dog or a doc that you know, or a dog you have seen on TV and define its voice. This is the example that we will work with. And of course for this lesson, we start with the first step by collecting all information you have about its personality. So to give you some inspiration, this is the dog than I have in mind. I call them double. Now you can pause right here and start with your exercise. Open a mirror board or use Google Sheets, or just take a pen and paper and think of a doc, you know, and collect all the information you have about its personality. And if you have no idea how to start or you need some inspiration, you can press play again and take a look at the less light of this course, the following slide where I try my luck with the fictional example of Diigo. So press pause and press Play again when you're done or when you need help. And then we'll proceed. And you see, this is what I collected about fictional Doug OS personality. You'll see, I know that double is loyal and friendly and that he is happy when I get home. And he knows when I'm sad. He loves to play most of the time. He loves to simple things in life. So for example, eating and sleeping. He loves to solve puzzles actually, and he can be very focused. Then when he does that. He loves to meet other docs and he is always aware of his surroundings. Very attentive. You know, he has his eyes and ears everywhere. He looks cute. He always greets new people happily. And then I ask other people who know Doug and they sat. Duggan was always so goofy and crazy. He never barks even when something wild is going on. He always wants to see what we're doing. So again, the attentive, attentive aspect of his personality. And someone said, I think he hates going to the vet and another person sat. I think he always knows what we're talking about. Now, please note that in real life, of course there should be much more post-its, many more pieces of information. Then you see right here, this is of course, oversimplified, but I think you get the point. So this is the ground work we did here. This is what we'll work with. And if you're ready to head over to step 2, I'll see you in the next lesson of this class. 5. Step 2: Turn Your Identity Into Values: So hello everybody and welcome back. We are still here working on defining our UX writing boys and we have completed step 1 of the process. So it's time for step two, which is turning our identity into values. And in this step, we eliminate irrelevant pieces of information. Cluster the elements, and give these clusters names. And I'll show you how to do this. Okay, Let's return to our example, fictional double. And let's start with eliminating irrelevant elements. So this is a real life example I really just thought up the dog I grew up with and wrote these things down. Okay, so they're indeed irrelevant pieces of information, at least one piece of information. This one right here, he looks cute. It came to my mind because it really does look cute, but this is not relevant for learning more about the brand identity or the personality of toggle. So let's delete this and let's move on to the next thing we need to do in this step, which is cluster these elements. Now, some of these Post-its are similar to each other and some are very different from each other. So I looked at what I wrote down and created these five clusters. The first one and the bottom left us about Dojo being happy and friendly. And the second one, which is right next to it, is about double being aware of his surroundings and being attentive and empathetic. You know that he is happy when I get home one, right? The third one on the top right is about double loving to solve problems and puzzles and being focused. And below that one is the fourth cluster which is about dug up, being loyal and down to earth and not too demanding, but, you know, happy with the little things. And the fifth cluster on the bottom right is about double being playful and goofy and crazy. So what we can do now very easily is gift these clusters, Niepce, and for my example, I chose the following names. The first is positive and happy. The second one is attentive and carrying. The third one in the upper right is smart and curious. Below that is humble and loyal. And on the bottom right, we got playful. So of course, feel free to pause here and to really gets into this and see why I chose these names. Of course, there's the possibility of choosing other names, but I decided to go with these names. So pause right here, get into this press Play again when you're ready because this is the good thing about video courses, right? You can just hit pause and take your time. Now what I also want to do is I want to move these clusters around a little bit and arrange them according to their similarity like this. So the positive and heavy cluster is quite similar to the playful cluster. And the playful cluster is closely related to the smart and curious cluster and so on. Now, as you have seen, the hair is this one posted in the upper right floating around and it doesn't really fit with any of these clusters. This will happen to you, okay? Especially if you're not doing this all by yourself, but include colleagues and your target audience, which you should always do. So what do we do in those cases in which a certain piece of information doesn't quite fit in, best thing you can do is to consult that person again or think about the full piece of inflammation again. So what did that person say in detail? Because quite often this is just a problem of writing it down the wrong way. So let's imagine my brothers set that and I can ask him again, what did you mean by that? But did you mean by saying, I think double hates going to the vet? And then he says what I actually meant was doubled gets nervous and chaotic surroundings where he feels like he can't fully grasp and understand what surrounds him. And knowing this, this kind of information fits perfectly right here because this cluster says he likes to analyze and understand his surroundings. And SUSE here, there is a lot of analyzing and interpreting information, but this is totally okay. It's just part of the game. And if you feel unsure, you can always ask a colleague or someone who is familiar with the brand you're writing about, ask them for their opinion on your clusters and get another perspective on it. So as you have seen, we're done with the second step, so it's time for an exercise. Yes. Just take your own example and do what I did. Analyze and cluster your notes, give each cluster a name and arrange them according to their logical similarity. You'll see, this will be great fun, I promise. And if you're done with that and you're ready for step 3, I'll see you in the next lesson of this class. 6. Step 3: Describe Your Values: So welcome back. We are still here, still defining our UX writing boys. And we have completed step 1 and step 2 of the process. So it's time for step 3, which is describing our values. And in this step we describe our clusters, which I will call our values from now on. And we describe what this means for our voice and tone. And for that, let's return to our example, fictional double. And let's take another look at our values. And we got these five values that make up our brand identity, our personality. And what we will do now is we describe every cluster with a short texts. Why do we do with that? Because it helps ourselves and others to understand what exactly we mean when we speak of positive and happy or playful or smart and curious. Now let's take a look at how we do that. Let's take the first value, positive and happy as an example. And for this value, I wrote Doug 0 is always positive and happy with his optimistic spirit. He embraces encounters with others and always greets others heavily. His positive attitude leads him to never complained but stay calm even in turbulent situations. And now what does that mean for his voice? Well, in this case, I'd say nobles voice is highly positive, greets users happily and celebrates success enthusiastically. This is actually the part where we design the voice, okay, this is the creative part, the concept part. So take your time here and think about how the voice must be in order to allow us to transfer these values into UX writing and write it down in a way that you can feel what we're talking about here. Okay, now let's take a look at another example. The second value, which is playful. And he wrote, double enjoys being risky and playful and embraces every invitation to frolic. In many situations, others even perceive him as crazy. And for the voice, that means doubles voice is always up for a good joke, even floor randomness. And as you can see here, these descriptions are super short. You can take your time and space and write a longer description for your values. But please keep in mind that these texts are also supposed to help others to get a good idea of what this value is all about. So keep it clear and concise and don't lose yourself in those words. Okay, now, I prepared these texts for all values that I extract it in my example. And we will go through them by reading them together. And then you can press pause and pause the video if you need more time to look at it. Okay, so here's the description of the third value, smart and curious. And it goes like next to his happy and playful site, w'll can work with a strong focus on solving problems. With his curate and smart personality. He uses all his census to analyze his surroundings. And for the voice, that means doubles voice is simple, clear, and on-point. It guides users in a smart and clever way and always finds the right choice of words. And then we got the fourth value, attentive and carrying. And for this value, the description goes as following. Dubbo does not own, only use his keen mind to solve puzzles and problems. He also shows an attentive and caring spirit, Pat, with a great share of empathy. And for the voice, that means Douglass voice is always aware of the users potential feelings and addresses them at the right time in order to create comfort. And then we got the last one. Humble and loyal. Double has a simple tastes and appreciates the small things in life. A good meal, solid sleep, and friendly encounters. His down to earth mentality makes him a loyal companion and difficult times. And for the voice, that means doubles voice does not exaggerate things, but it's honest and helpful, never pressuring or pushy. Now as I said, you can skip back and forth here and press pause if you need more time to look at this. And as I said, these are the benefits of video classes, so make good use of them. Okay, now to finish this lesson, we'll head over to another exercise. And because what we did here is a super important step in the whole process of crafting a UX writing voice. This will be our class project. So grab your very own example and please describe your brand's personality and it's voice. And depending on how much time you want to invest here, you can write shorter or longer descriptions bus, but as I said, please think about it, feel it, and write it in a way that you think can really help others to understand and grasp the meaning of that certain value. And of course, I will as always like to encourage you to share the results with others. And I can also give you feedback on your results if you'd like to. So have fun with this exercise and when you're done, I'll see you in the next lesson of this class. 7. Step 4: Set the Rules: So welcome back. Let's keep this going. We have reached the last milestone of our Czerny. So we are still defining our UX writing voice and we have completed step 1, 2, and 3 of the process. So it's time for step 4, which is all about setting the rules. And in this step, we will find matching UX writing examples, which is great fun. And we will define the formal rules for our voice and tone. So let's do this and let's return to, Well, good old friend Doug ago. And as you remember, this is what we wrote in our description. And now it's time to find practical UX writing examples that represent this voice. And we do that to illustrate how this boy's translates into UX writing. So what it looks like in practice, right? This helps us to illustrate the voice and tone even more. And I'll show you the examples that I found for this first value. The first one is from calm, a quite famous meditation app saying, a great night sleep is waiting. Just a few quick questions so we can personalize your experience. And then you can click, Continue or skip for now. So very positive, very optimistic and friendly. And the second one is from mailchimp. And it says, high fives. Your campaign is in the set Q, and we'll go out shortly. So very enthusiastic and very friendly. Now if you can't find matching examples, you can also write your own examples because to be honest, sometimes it can be very hard to find good UX writing examples. A pro tip from my side is to think of brands that appear to be, for example, a very positive and happy, you know, to you Just brands that you have in mind. Then consult their apps and their websites and see if there are any UX writing text elements that seem to represent the voice that you tried to write about. But if that's not a hit head, you can definitely also choose to write your own examples. No problem with that, it does the job. So when you have your description and you've got your examples, it's time to set some clear rules. And these rules will help yourself and other writers to make writing decisions. For the first value I chose the following rules. Be highly positive and your choice of words, of course, we're happy and positive. Always highlight the benefits for the user. Use exclamations when celebrating the users successes and always motivate the user to continue. So these rules are quite detailed. I try to avoid generic sentences here, and that will help other writers and myself in the future to know exactly how to transfer this value into UX writing. So I'll show you the next values and their examples. And once again, I will just read them to you. And if you need more time to check them out, just press pause and take your time. So let's head over to the second example. The value playful. This is the description of the value and the voice that we wrote. And these are some examples that illustrate that voice and tone. As I sat. Some randomness and craziness is OK here. And these examples show how it can be done. The first one is from Blizzard, a 404 message and it's SAS page not found. We've dispatched a rescue. More luck to guide you back to safety. Whatever a Murdock is, a, you see, they go really crazy on the button. So This is definitely some craziness year. And then the second example comes from Slack. And if you have watched my introductory course on UX writing, you know that this is actually not very good UX writing for me personally. But this example definitely represents our voice right here. So this is an empty state and it goes, You're all red here, subtractor and this writing hat, I think they don't use that anymore, but it used to appear when you read all your messages on Slack. So these are the rules for this value. Use jokes and funny references in breaking points, for example, and for four pages, this is where these kinds of things belong. Refer to your own product in a funny way, just like Blizzard does, use only an appropriate context, this is very important, so don't be overly playful when you give important instructions to users or when you have to explain something very important, but carefully decide where to put these playful elements. Okay, we're talking about tone here. Make sure to still be clear and avoid misunderstandings. Now let's look at the third value. This is what we wrote about it and these are the examples that we found. The first coming from com. Again, actually the Calm app and the website happen great sources for finding matching examples for the double voice, which is kind of interesting. So this cookie popup right here is super clean, super clear and smart, very efficient, easy to understand it to SAS, we use cookies to ensure that we give you the best experience on our website. And if you have some experience in UX writing, you know that writing a cookie public is always a huge challenge. Too many writers. And this one here is on point. The second one is from Airbnb going more into the curious kind of direction using questions and instructions as placeholders. Overall, a very personal and curious and friendly voice and tone seems like Airbnb is really interested in where we're going and what we're up to. Now these are the rules. Be clear and concise, explain things in a short and simple way, and use questions to get information from the user and express genuine interests for the users needs. Again, if you need more time to think about this, just press pause and then when you're ready, we can head over to the fourth value. And the fourth value is attentive and carrying. This is what's the description looked like for the value and the voice. And these are matching examples. Again, two examples coming from meditation apps. The first one is from Headspace, being very kind and gentle, saying, it's okay if you've never meditated before. So very caring and respectful, empathetic. And the second example is pretty similar, very gentle. How have you been feeling lately? And then the answer that appears as very empathetic and very individual. So I click stressed and it says, that's okay. Recognizing how you feel. It's an important part of mindfulness, so we'll keep checking in with you. So very nice, very attentive and carrying. Now let's look at the rules for the roots I chose. Be understanding and empathetic towards, towards the user's situation. Be comforting and your choice of words, for example, use sentences like don't worry. Use easy language in short sentences and address the user directly and use personal pronouns. For example, address the user, say you, and if you speak up yourself, say We. Now let's move on to the last value, humble and loyal. This is what we wrote about the value and about the voice that belongs to that value. And these are some examples, and actually I loved the examples for this value. The first one I found on the Zara website, it's from the sign in and sign up process. And I love how this description actually takes the perspective of the user perfectly. It SAS, by giving us your details, purchasing and Zara.com will be faster and an enjoyable experience. They don't say what everybody else says because everybody else says, we store your data and then, you know, we have your data already pre-filled and so on and so on. But they really try to motivate the user and show the user the real benefit in the experience. Okay, Very, very good UX writing. And the second example I've found on the ikea website, very humble, very down to earth. Simple, unhelpful doesn't try to be something that it's not simply saying page not found. The page you're looking for might have been removed, our temporarily unavailable. And then there are these rules for this cluster. Always play on the users teams and act in their interests. This is what Sarah does with their texts. Okay? Don't be demanding but motivate the user and be patient but concise in your explanation. So this is it. This was the first step of the process of creating your UX writing voice. But before we can close this chapter, we still haven't exercise to do so as you can guess, I would kindly ask you to do these things for your very own example. So please find matching examples for your brand and it's Voice. Set the rules for your voice, just like we did in this lesson. And again, take your time and do this because this is something that is basically the bread and butter for every UX writer. And it is super important that you have tried this for yourself, okay? Because, you know, this right here is a safe space for you to learn these things. Try these things. And of course, you can always ask questions or status discussion or ask me for feedback, whatever helps you to get familiar with the process right? Now, in the following lesson, I will give you a brief summary of the four steps so you can head over there when you're done with your exercise and then I'll see you there. 8. Summary : So welcome to the last lesson of this course, and I want to finish this course with a brief summary. So let's take a quick look at all the steps we have to take in the process of creating our very own. You're expressing voice. And as you might remember, the first step was knowing our identity, our brand, personality. And in this step, we analyze existing Brent material, everything that we could find. We conducted research about our target audience, including, for example, their perception of our brand and our products. And we brainstormed with a team. And what we got was this lovely collection of pieces of information that we took along to the next step, which was turning our identity into values. And in this step, we made sure we collected all the information that we could get our hands on. We eliminated irrelevant elements. We clustered these elements and we gave these clusters names. And that was when we turned this into this. And after we identified those clusters and gave them names, we went on to the next step, which was describing our values. And in this step, we described our values in details and we described what this means for our voice and tone. And that means that we took a look at our clusters and we described them in words. First of all, the overall description for the value. And that what that means for our voice and tone. Now this is already something that we can work with SEX writers, but there was one less step to take and that was setting the rules. And then this last step we made sure we find matching UX writing examples and we define the rules for our voice. So we got these descriptions and what we added were those examples. And we define several rules who looked exactly like that. Now as I said, this is a very short and quick version of the process in the real life of a UX writer, this process takes a lot of time and there should always be more sticky notes, not really, not more values. You should not cluster your notes and more than four or five clusters. Because if you've got more value clusters than that, then the brand identity becomes kind of unclear and hard to grasp. And apart from that, I guess some more advice for you. Keep in mind to always be authentic and be yourself as I sat, be clear about your weaknesses are things that you perceive as witnesses. Be clear about the negative aspects of your brand, okay, just be authentic and real in order to find your real identity. And no matter what your voice may look like, Always keep the UX writing quality criteria in mind and if you don't know them, you can check out my introductory course about UX writing where I tell you every single thing about them, which is very helpful when you want to do your writing. And closely related to that, always stay respectful, inclusive, and accessible. And last one, provide a voice and tone guy to ensure consistency among channels. Okay? And that will definitely be a course about how to write and design your voice and tone guide promised. Now, this is the lesson. You can always come back to the lesson that you can always consult when you need a little reminder of how to follow these steps, okay, and how to create your UX writing voice. Other than that, there's nothing more to say from my side. Then, congratulations on completing this course and if you want to, you can join me on some final personal remarks in the altro. And if you don't wanna do that, then I wish you great fun with writing. Remember to enjoy the process. Enjoy learning and enjoy writing, and see you sometime soon. 9. Final Thoughts: So that's it. Thank you so much for joining me in this class and congratulations on completing this class. I hope that this course showed you how important it is to have your own very specific UX writing voice. And I also hope that it showed you how easy it is to define your very own, you explaining voice. Basically, all the taste is just some knowledge and some trainings. So if you keep on writing, nothing can fail on this, okay, so always keep in mind to do your writing exercises and enjoy the process. I wish you all the best for your writing and I hope to see you sometime soon.