UX Writing: Creating A UX Writing Style Guide In 5 Easy Steps | Dr. Katharina Grimm | Skillshare

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UX Writing: Creating A UX Writing Style Guide In 5 Easy Steps

teacher avatar Dr. Katharina Grimm, Writer & Writing Educator

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (29m)
    • 1. Introduction

      1:04
    • 2. Why Do We Need A Style Guide?

      6:45
    • 3. The Contents Of A UX Writing Style Guide

      6:52
    • 4. How To Create A UX Writing Style Guide

      9:37
    • 5. Important Tips & Tricks

      4:18
    • 6. Final Thoughts

      0:42
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About This Class

So, here you are – a UX writer working in a great organisation or for an amazing client. The people around you have acknowledged the importance of UX writing, you've identified a distinct brand voice for your UX writing, and your team is good to go. 

Or is it?

In many teams, all UX writing-related knowledge is stored in one fairly isolated place – the UX writer's brain. 

A UX writing style guide can help store and share important knowledge about UX writing basics and a brand-specific voice and tone within and among teams.

And if you want to create your very own UX writing style guide from scratch  – this course is the right choice for you. 

Who should join?

This course is the perfect match for all UX writers who want to create their own style guide, as well as all other kinds of writers who consider working with a style guide. 

Especially the easy 5 steps plan of this course will be of great value for you, if you have just been asked to create a UX writing style guide – and need some guidance. 

It is also a great choice for all professionals working in the field of digital product development who are interested in learning more about UX writing style guides. 

What you will learn

In this course you will learn 

  • what a UX writing style guide is and why we need it
  • which contents should be included in a UX writing style guide
  • the five simple steps of creating your own style guide 

Sounds good? Then join this class and learn how to craft your very own UX writing style guide. 

Still thinking about getting Skillshare Premium? 

If you want to take this class but have no premium account yet, feel free to use my referral link and try free Premium for 14 days:  https://www.skillshare.com/r/profile/Dr-Katharina-Grimm/8983068

Meet Your Teacher

Teacher Profile Image

Dr. Katharina Grimm

Writer & Writing Educator

Teacher

I'm passionate about all things writing, language and communication. As an anthropologist, I specialized in the field of effective communication and how we, as humans, can build trust through communication. 

What I do

I've worked as a communication strategist for several years before becoming a full-time writer. Today, I support digital product teams by creating and editing all kinds of writing with them – from tiny microcopy in coffee machine interfaces to essays and blog articles. 

What I teach

My areas of expertise include

UX Writing  Copywriting Content Writing Technical Writing  Personal Writing such as Journaling. 

How I teach

I love making sense of all these forms of writing, discovering their simi... See full profile

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Transcripts

1. Introduction: So hello everybody and welcome to this course in which we will learn how to create our very own specific UX writing style guide. And if you're familiar with the field of digital product development, then you probably know that until this very day, you exciters are pretty hard to find. And that means that teams and even whole companies only work with one single UX writer. And that is kind of problematic because in these situations, UX writing related knowledge is often stored and only one fairly isolated place. The UX writers brain. And of course that is problematic because this is a source that is hard to access for others. So a UX writing style guide is actually a great tool to store and share your next writing related knowledge within teams and among teams. So if you are a UX writer or if you work in the field of digital product development and you're interested in UX writing, then this course is just for you and I wish you lots and lots of fun with it. 2. Why Do We Need A Style Guide?: Hello everybody and welcome to the first lesson of this class. And in this lesson we will answer the question, why do we need a UX writing style guide? I mostly kick of my courses with a question like this because it is a great introduction into why it is worth our while to invest time and energy in really diving deeper into this topic. Because quite similar to what we've learned in my previous class about tone and voice and UX writing. Many, many teams skip creating a UX writing style guide because they just want to start writing and they don't want to waste their time on what seems to be unimportant. But let me tell you, this is a very important step. But before we find out why, Let's quickly get this question answered. What exactly is a UX writing style guide? And based on my theoretical and practical knowledge and my experience as a UX writer, I crafted a definition for you because there are hardly any good definitions out there. And I tried to boil it down to this. A UX writing style guide is a central source that informs writers about both general rules of user-centered you exciting and specific rules to ensure the brand specific voice in your UX writing. So there are several large companies out there, especially tech companies, of course, that have a UX writing style guide or contents die guide, as it is often called. And they look something like this. This one is from Microsoft and it is called the Microsoft writing style guide, or this one from Mailchimp, which is called the Mail Chimp content style guide. Now, we will take a closer look at these 22 other examples later on, I promise. But first we got to proceed with answering important questions. Because now that we know what a UX writing style guide is, we of course, want to know what is a good UX writing style guide? And we can answer that question real quick. A great style guide is always clear, explicit, and unambiguous because your stagger would probably be used in a way where readers just want to read it and find clear instructions as fast as possible. And most of the time, of course, readers don't get the chance to ask your questions if any of your instructions are unclear. So these instructions have to be very clear right away. Also, a great UX writing style guide should cover all relevant fields of application for your specific target audience. For example, if your company provides an FAQ section in their digital product, and there are people in your company that need to write these FAQs, then your style guide should include instructions on how to write FAQs. A great style guide should also be usable. So you should not put your instructions into large wallets of texts, but you should structure your stagger out in a logical and comprehensible way. Layout it in a way that makes it easy for readers to navigate through the document. You should choose consistent names for your headlines and so on and so forth. Basically, everything that makes your study guide easier to be used. Now, last but not least, a great style guide should be efficient and concise because as I said, readers want to consult your document and find the information they are looking for immediately. So please make sure that the information you provide is presented concisely. And now we get to the question that is responsible for the name of this chapter, which is, why do we need a UX writing style guide in the first place? So if you have ever had to argue with your boss or your client about them giving you some more time and money to create a UX writing style guide. And this is where you can tell them. A style guide is important because of course, it helps writers to choose the right style elements. So basically, it will save you time. It also ensures consistency among writing touchpoints. So for example, the writing in your app, the writing on your website, the writing in your social media and other digital touch points that include writing are aligned with each other. And that means that customers will get a consistent, harmonic brand experience among the several touchpoints that they experience, even among time and less one. And this is closely connected to the previous aspect. A style guide is important because it makes sure that all touch points that include UX writing or other forms of writing represent your brand properly. So customers get in touch with your brand, get familiar with our brand and ultimately build trust with your brand. Now, let's take a look at some style guide practice and head over to our first exercise. And our first exercise goes exactly like this. Please take a closer look at some popular style guides and answer the following three questions. What do all of these style guides have in common? Stylized, layout wise and content-wise. What do you find helpful about these guides and what strikes you negatively about them? So now I really want you to try this because in order to write a style guide by ourselves. Now I really want you to try this because in order to write a style guide ourselves, we first got to get familiar with how style guides look, what they feel like, how they benefit us. And in general, become aware of what makes a good style guide and what makes it not so good style guide. So please don't skip this task and take your time. Now I copied you the links to four different well-known style guides of large tech companies. And if you want to find other examples, or if you want to see if your favorite company has a UX writing staggered, you can try and Google these search terms down here. And if you're done with this exercise, of course, you can head over to the next lesson, which will be all about the contents that a good UX writing style guide should include. So have fun with that exercise and then I'll see you there. 6. Final Thoughts: So this is it. Congratulations on completing this class and thank you so much for joining me in this class. I hope that it helped you to learn more about how to create your very own specific UX writing style guide. And I hope that you benefit from the tips and tricks that I gave you in the end. Now in the download section right here on Skillshare, I uploaded a PDF in which you find all the five steps and the tips and tricks that I gave you. And you will also find some further examples for popular style guides. So with that, I will leave you and as always, there's nothing more to add than enjoy the process. Enjoy your writing, and I hope to see you sometime soon.