UX Design For Physical Experiences & Experiential Marketing

Sean Pruen, Experiential / Film / Creative Director

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12 Lessons (28m)
    • 1. Introduction

      2:27
    • 2. Experiential Marketing

      2:24
    • 3. Great Ideas

      2:16
    • 4. Narrative

      1:25
    • 5. Moments

      1:45
    • 6. Immersion

      1:41
    • 7. Interaction

      1:50
    • 8. Positive Attitude

      4:39
    • 9. Visual User Journeys

      2:34
    • 10. Class Project

      2:14
    • 11. Inspiration

      3:07
    • 12. Conclusion

      1:09

About This Class

This 12 part class is geared towards creative people who want to understand more about designing experiences, interactive installations, immersive theatre shows, live performances or museum exhibits.

This class looks at UX design for physical experiences, from experiential marketing activations to interactive art installations. It looks at inventive ways to illustrate your concepts and ideas for use in pitching and sharing your creative vision.

What you will learn in this class:

  • Theoretical concepts and practical approaches to designing immersive experiences
  • The process of responding to a commercial brief and formulating ideas
  • How to present your ideas with logic and clarity using visual user journeys
  • Tips for good production workflows
  • How to get inspired 

Who is this for:

 The thoughts and ideas in this class can actually be applied to many creative work as long as it is to have an audience.

There is a core focus on audience and thus will be beneficial to any creative who's work ultimately has an audience.