UX Design & Branding: How They Are Connected

Jamal Nichols, Silicon Valley Design Leader, Educator

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10 Videos (52m)
    • Introduction

    • What Is A Brand

    • Relationship between brand and UX

    • What Makes A Brand Credible

    • Why Branding Matters

    • What Makes A Great Brand

    • About Personal Brands

    • Brand Personality

    • Voice And Tone

    • Conclusion


About This Class

If you ask 10 designers about the relationship between brand and UX, you’ll get 10 different responses. There is a lot of confusion out there and you don’t always know who to listen to. Well, I’ve spent the last few months studying this subject and have prepared a definitive breakdown of the relationship between brand and UX.

By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other.

In order to accomplish this objective, we’re going to first establish the modern definition of brand. We’re going to discuss the qualities of a great brand, how a brand has a personality, and we’ll also be doing some exercises to help reinforce what you’re learning along the way.

There is no prior knowledge required for this class. Enjoy!

26 of 26 students recommendSee All

Loved it! I never really got what Branding is and how to do it but this explains it very well.
Laura V

Designer from Germany

Great content!
Washington Viana

I love it!





Jamal Nichols

Silicon Valley Design Leader, Educator

Formerly at Google, BMW, Wells Fargo, WalmartLabs. Run my own design consultancy in Silicon Valley now.

I got my start in teaching helping career changers make a transition into UX by way of a 10-week, full-time immersive program at General Assembly. I'm very passionate about teaching and mentoring-- I must be, because there's not a lot of money in this!

The unique perspective I bring to your design challenges is based on my unique background: because I'm a mix of very...

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