UPDATED What Non-Designer Entrepreneurs Need To Know About Color Trends in 2017. Art + Design | Aerie North | Skillshare

UPDATED What Non-Designer Entrepreneurs Need To Know About Color Trends in 2017. Art + Design

Aerie North, Designer + Maker ♦ Art Gallery Education

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Lessons (28m)
    • 1. Introduction

      3:27
    • 2. Lesson 1: How I used 2016 color trends to my advantage without sacrificing the integrity of my art

      2:47
    • 3. Lesson 2: Learn the 2017 color trend palette

      2:39
    • 4. Lesson 3: Parts of your business that can successfully use color trends.(Popular brands as examples)

      4:55
    • 5. UPDATED. Lesson 4: Add RGB codes of new Spring 2017 Color Trends to design applications

      8:07
    • 6. UPDATED. Lesson 5: Add CMYK codes of new Spring 2017 Color Trends to design applications

      6:31

About This Class

For creative news sign up on AerieNorth.com
_______________________________________________

What Non-Designer Entrepreneurs Need To Know About Color Trends

Any graphic artist will tell you that trends are important for commercial success.
Commercial success is critical for an artist to stay in business.
Artist + Designer Entrepreneurs make trends + implement them into clients branding that attract new customers for the artist’s client.
A trend that all non-designer entrepreneurs can utilize are color trends.
Commercial Artists + Graphic Designers use standardized colors that are widely recognized in the industry.
The Pantone Color Matching System is a design industry standard.
By standardizing colors, Artists + Designers can count on different manufacturers in different locations to refer to the exact same colors in the Pantone color matching system.
Color influences our choices.

This class is for non-designer entrepreneurs who want to learn how to use color trends advantageously in their business to stay ahead of the competition.  

Lesson  1: How I used 2016 color trends to my advantage without sacrificing the integrity of my art

Lesson 2: Learn the 2017 color trend palette

Lesson 3: Parts of your business that can successfully use color trends.(Popular brands as examples)

ADDED LESSONS.  I will be adding new lessons to this class as new color trends are announced throughout 2017.

LESSON 4:  Add the Ten 2017 Spring Color Trends in RGB to design applications.  
(Lesson added December 30, 2016)

LESSON 5: Add the Ten 2017 Spring Color Trends in CMYK to design applications.
(Lesson added January 17, 2017)

________________________________________________________
Get 3 Months of Skillshare Premium Classes for $0.99 Click HERE 
________________________________________________________

1004c260

Transcripts

1. Introduction: any graphic artist will tell you that trends are important for commercial success. Commercial success is crucial for an artist to stay in business. Artist and designer entrepreneurs make trends and then implement them into clients branding that attract new customers. For the artists client, a trend that all non designer entrepreneurs can utilize our color trends, commercial artists and graphic designers, you standardize colors that are widely recognized in the industry. Pantone Color Matching System is a design industry standard. By standardizing colors, artisan designers can count on different manufacturers in different locations to refer to the exact same color in the Pantone color matching system. Ask anyone who painted their kitchen white. How important color is to design with antique white, snow white, winter white, whisper white, bright white and star white are just a few. You use designers choices every day. Your clothing home in office, decor business, collateral website branding and marketing were influenced by designers. Color influences our choices. This class is for non designer entrepreneurs who want to learn how to use color trends advantageously in their business. To stay ahead of the competition, Pantone announces its color of the year in December for the following year, and twice a year they reveal their spring and fall color palette. Trend spring palette reveal coincides with fall fashion weeks around the world, and the fall colors are revealed in the preceding spring. These pallets contain 10 color trends that we see in fashion to core websites branding, advertising, marketing. This is our crystal ball into future trends and our opportunity to use them in our business before our competition. The early 2000 color trends were bolder than the pastels that we see in 2016 2017 colors offer a few surprises that successful, trendy brands into that in recent weeks. Already, Pantone color chart can be overwhelming to non designer entrepreneurs who want to brand themselves using current trends to attract new clients to their business. This class introduces you to the 2017 color trends and shows you how to incorporate them into your brand and marketing plan. And less than one. I'm going to show you how I use 2016 color trends to my advantage without sacrificing the integrity of my art and lesson to I'm gonna introduce you to the 2017 spring color trend palette and less than three, I'm going to show you which parts of your business you can successfully use color trend, and I'm going to show you with some popular brands as well. Your class project is to examine the 2017 color trends learned in this class and review your business branding and marketing plan for 2017 to determine if you will be implementing 2017 color trends into your business and then share your decision in the project gallery. Please join me in class for creative news. Please sign up on airy north dot com. 2. Lesson 1: How I used 2016 color trends to my advantage without sacrificing the integrity of my art: in this lesson, I'm gonna show you how I use 2016 color trends to my advantage without sacrificing the integrity of my art. The abstract part of my brain lets me explore art and design beyond trends so that I can create experimental artwork for galleries and studios. Critical success in art galleries isn't always commercial success in my business. As a result, I must find the balance with my experimental artwork and current trends. My natural instinct as an artist is to oppose trends and create my own style through artistic expression. However, resisting an idea just because it's a trend is in direct opposition to the open minded perspective I'd like to think I have. I've been very fortunate that the color trends of the past few years have been used. I would have incorporated into my art regardless of trends. I welcome about 80 to 90% of annual color trends into my art and design career because I like them. The fact that they're trendies a bonus because it's gonna help my art and design career progressively financially rewarding. 10 to 20% of trendy colors are used I would never use because they just don't resonate with my style. It's okay to accept color trends you like and take a pass on the colors you don't like. The annual fall and spring trendy color palettes contain 10 colors each, so you have several beautiful options to choose from. 2016 was the first year, Pantone announced. Two colors of the year. Rose quartz and Serenity Blue were chosen to symbolize tranquility and compassion, Pantone writes. These colors are a symbolic selection, Ah, color snapshot of what we see taking place in our culture that serves us as an expression of a mood and an attitude. I'd like to add that these colors are more of a hopeful projection of our society rather than a reflection. I believe Pantone's choice of selecting 2 2016 colors of the year is in direct correlation to the hombre trend we've seen in recent years. In this art print, I used seven of the 10 colors in the palette. It took me a while to warm up to the other colors. Eventually I started using the deeper pinks and I'm glad I did, because this print ended up being my best seller in 2016. I never really did warm up to that iced coffee color trend. Inviting color into your business can be a great way to demonstrate that you have an eye on contemporary culture and you're flexible to try new things. In the next lesson, I'm gonna introduce you to the 2017 spring color palette of the year. I will meet you in the next lesson. 3. Lesson 2: Learn the 2017 color trend palette: ready. Four 2017 Color palette trends Here they are. These air the spring colors for 2017. We have primrose yellow, pale dogwood, Hazelnut Island, Paradise greenery, Flame Pink, Yaro, Niagara Kale and Lappas Blue. In this lesson, I'm gonna show you how color trends play a role in home decor. As an example of how interior decorators utilized trends in the next lesson will apply color trends to fashion and how both the home decor and fashion examples translate into using color trends in your business. Here we see 2017 color trends. Influence retailers. Already, this I Kia design still has 2016 pink quartz and serenity color trends, and we also see 2017 kale and primrose yellow being introduced to this design. The pastel color trend has been present for the past few years. The 2017 edition off Lappas Blue and Kale indicates that future trends are leaning towards nature themed colors. Even the names of these new colors are nature based. In this design, we see pastels with Lappas blue being introduced in the picture. On the wall, darker colors will anchor a room or an image that eliminates that airy, ungrounded feel this technique translates toe how weaken ground our business image with color. In this design, we see Lappas blue, an island paradise blue with ah highlight wall blending flame orange and primrose yellow. The presence of the Retton brings in the hazelnut and the Seasons nature theme. The cooler silver accent trend is starting to be replaced with warmer golds and bronzes. However, light, silvery grey and white continues to be trendy for their simplicity and clean appeal. A simple color combination of 1 2017 color trend and white provides a clean, contemporary look. Adding a trendy color to it to accessories is a great way to update a look. In the next lesson. We're gonna look at how September 2016 New York Fall Fashion Week uses 2017 new colors on the runway, and then we'll apply these lessons to your business. This is where you get to communicate with color. I'll meet you in the next lesson 4. Lesson 3: Parts of your business that can successfully use color trends.(Popular brands as examples): Now that you know the 2017 spring color palette, how can you apply one or more of these colors to your business so that you have an advantage over your competitors? As we go through this lesson, consider how you would apply the techniques to your brand and marketing. If you haven't changed your local website or business collateral for several years, this is the time to consider an overhaul using current color trends. If your branding is rather new but still needs updating, consider changing your colors slightly to a new you that's in the current color palette. Let me show you what I mean by updating a new you these 19 seventies fashions contained color is very similar to the 2017 spring color palette, but they're just off you. Enough toe look out dated now. This gorgeous dress was featured at New York Fashion Week in September 2016 for the 37th spring season. The color is perfectly matched to the kale green on the current spring color palette. Slight you changes can be the difference between outdated and updated. More New York Fashion Week features include this contemporary boho dress in the 2017 spring color palette. The model also wears an updated version of the 19 eighties nylon prints. The boho trend remains fashionable in 2017 the model on the right, where it's updated classics in Tope, hazelnut, silver and gold. New York Fashion Week featured every color in the 2017 color palette and showed us the updated boho look is here to stay for another year. It was also the most body positive fashion week to date on Let's hope they keep that up. In the previous lesson, we looked at home to cores use of color trends. In this lesson, we saw trendy Hughes in fashion. Now let's look at color trends. As they apply to business. Instagram rebranded its local from boho vintage to boho hombre to attract contemporaries. They use the current trend of the bohemian look. In both logos. However, they updated their newest logo with 2016 color trends that are still appealing. They also adopted the greedy in hombre trend that has been around for a few years. Hombre has that watercolor look, and watercolors are most definitely still trendy in branding and marketing. Another hugely popular trend is hand lettering. Change the color Toe Island paradise ah, color on the 2017 spring color palette, and this hand lettering trend has been updated. At Lap is Blue Toe Island paradise for a trendy hombre look, and this image ranks high in appealing to new clients. Popular brands used trends to update their image all the time here, three businesses that updated their logos to appeal to existing and new customers uber went from that bold red color. Two more trendy blues Airbnb has that hand lettering look and hombre, but it still looks a little outdated, so they update it to a nice, clean pink look. Netflix has chosen to use just one letter, but quite bold in its new logo. In this lesson, we looked at how fashion unpopular businesses use color trends. Now is your turn. Look at your logo Web site and business collateral. Do they need updating? Do you use colors that are close to the 2017 trends but appear slightly off? If you answered Yes, consider changing your current color scheme to an updated color in the new palette. What do you want your brand to communicate? Can the communication be updated with one or more of the new color trends or contemporary silvery grey, gold or white? Can you update your brand and marketing to include any of the new colors and still communicate your message of the 10 colors in the 2017 spring color palette? Does one resonate with your brand? These questions are your class project. Answer them and then share your responses in the Project gallery. Thank you for taking this class. It was a pleasure to teach. I'm excited to read about your application of these lessons to your business branding and marketing. If you enjoy this class, please give it a thumbs up for creative news. Police sign up on airy north dot com. 5. UPDATED. Lesson 4: Add RGB codes of new Spring 2017 Color Trends to design applications: Hello and welcome back to class in this. Listen, I'm going to show you how to create the RGB codes in adobe applications. I'm using Adobe Illustrator so that you can have up to date current trends off color swatches in your color palette. Here's an image of the 10 spring, 2000 and 17 Pantone colors of the year. Pantone has just released its one color of the year, which is greenery for 2017 and in a few months they'll release their fall 2017 colors. I'm going to be updating this class all during 2017 so that you'll have the most current up to date information about color trends. RGB codes stand for ours. Red G is green and B is blue. Here are the list of the colors represented here, and these are the values of all the red pigment that's going into the color. All the green value of pigment that's going into the color and all the blue value that's going into the color. Soto Add these. We're going to come up to the color area and create new swatches. I like to do this by starting with the rectangle tool and creating a one by one inch square . I'm gonna create 10 of these squares and instead of keep adding squares, I'm just going to move this down coffee and move it. Believe it horizontally, and I'll just move it down minus 2.25 and copy and then just control D. There's five there and I'll just select them all and copy and move over 2.25 as well. There we go. So now I have my 10 squares and all change them to the colors for spring 2017. I'm just gonna click on that first box, come over to color the red green blue RGB is selected and now we want to create a new swatch. I'm going to call this primrose yellow, and I am going to give it the year that its current I could continue on to give its spring . But this is fine. I'll remember this. The red value is 246 right there. The green value is 209 there and the blue value is 85. And I could just enter or click OK, and that's going to turn my new square to primrose yellow. I'm going to continue on selecting my next one creating a new swatch and I'm gonna move that down a little bit. And I'm gonna call this one pail dogwood 2017. My pale dog would read. Value is 2 37 My green value is 205 and my blue value is 1 94 and enter. And there I've change that to pale dogwood going to click on my next one. I'm just going to continue and do this whole Siris of colors. Hazelnut Read green and blue and enter. And there's my hazelnut color Corresponds with the image that I placed on my work board. Please excuse by voice. I have a cold today. Now I want Island blue create a new swatch for my island blue or my island paradise. My read is 49. My green is 2 to 2 and 2 to 7. And there's my blue, my island paradise blue And here's our color of the year. You know this one by hearts. I've been using it a lot. Greenery. 2017. 136 176 and 75. And there it is. That corresponds there. I'm coming to my next square. Create a new swatch. Move it up a little bit. Now I'm going to clean create that flame color. I like this color. I didn't at first it's grown on me now and that's the nature of humans. At first you don't like something. But then the more you see it, the more you become accustomed to it. And now let's do Pink Yaro Such nature colors. This year I love it. 206 49 1 17 And there it iss looks just like what we need. Niagara. I live not too far away from Niagara 1 32 1 64 There we go. And look at they're all coming in here cause we're creating these new swatches. We don't have to move anything which is wonderful. Lost to create a new swatch Kale 2017. And there it is. It was rumored that Kale was going to be the color of the year for 2017 but then greenery made it in. So I wouldn't be surprised if we see Kale again in, um 2018. Because I have this sense that we're going to stay with the nature color trends. Zero. That's interesting. 77 1 39 And there we go. So there's our Lappas blue. So we've created all these little squares and they automatically went in to our Swatch library. Their names are here, and now we can use it any way we want. We can use it in text or any of our designs. I'm going to keep you updated with new color trends in this class throughout the year. 6. UPDATED. Lesson 5: Add CMYK codes of new Spring 2017 Color Trends to design applications: hello and welcome back. In the previous lesson, we converted the 2017 spring color palette into RGB, an illustrator. We use RGB for anything online. Any type of Web art graphic arts that's going to remain on the computer. However, if you want to print what you have created, the printing world uses C m y que. So we know that RGB in computer color is red, green and blue. And when you want to print to the material, we convert it to see M y que and that stands for Scion magenta yellow on black. In this lesson, I'm going to show you how to convert the 2017 spring color palette into C M y que so that you have the option of using the universal color system for printed items to begin. I'm going to create a square, so I'm just going to click on my rectangle tool anywhere on my art. Bored, I'm going to make a 10 inch by 10 inch square. I'm working with a 100 inch by 100 inch art board. It doesn't matter the size of your square just so long as you have square. Just gonna move this Our goal is to create C M Y que color swatches in our library. We have 10 colors, so I'm gonna make 10 squares. I'm just gonna copy and paste this one and move it beside and then select both and just copy. Let's start with our first square primrose yellow. I'm gonna click on the square, Come over, color. My rgb is selected, so I'm going to change that and just select c m y que And then here I'm going to click that and show options. So for the gray box, here are the values in percentages of science magenta, yellow and black. We want to change this box color to primrose yellow. So while the boxes select it, I'm gonna come over to my eyedropper tool and then click the color that I want to change it to. So my fill color is now primrose yellow. I don't want to stroke. I could see over here that my color percentage value for C. M y que has changed, which is good. It's the primrose yellow, and now I can take my C m Y k value and put it in our Swatch library. And there it is So let's do that for all the others. Click here. Come over to the eyedropper tool or you can just click I on your keyboard and the next color come to the next square. I dropped Tool hazelnut. Come to my next square. I dropped Tool Island Paradise instead of just coming back over to select here. I'm just clicking V on my keyboard. So V I've already got that. So now I want my next one greenery. Click I There's greenery. Click V. Come to my next one click. I come to my flame click V for my select tool. My next box Click I Pink Yaro, Click V for my select tool, Click I for my I dropped tool Niagara Quick V My select tool. Click My ninth box. I dropped tool kale. Click the for my selectable Select The last box I dropped Tool and Lappas Blue. You could name each of these as you create the swatches here. I didn't so it just says new patterns watch, too, But if you want, you can click on the color, come back over to color, click there and say, create new Swatch and we can call this C m y que pail dogwood color mode. C M y que. There's our values. Click OK, and this will automatically go into the color swatch or the other option is to click and drag. But then you won't be naming them. Click and drag. And now, just with the pencil tool, I'm just going to show you had add this color to a shapes. Villages draw quick bird and select a color blue hazelnut dogwood yellow. Here we go, so you can just any shape you want. Change the color, and that's how you add your C M Y K value so that you can print your images.