Typography That Works: Typographic Composition and Fonts
- 1x (Normal)
Sans Serif Type2:45
The Project: Sans + Structure6:38
Serif Type Families4:56
Project: Literary Typography2:17
Mixing It Up3:13
The Project: Customizing Type3:17
About This Class
Clean, smart typography makes you (or your client) look clean and smart, too. Clunky, incompetent typography...well, you know the drill. Good typography is a pleasure to read; bad typography sucks the energy out of your content and leaves it for dead by side of the road.
What You'll Learn
- Sans + Structure. A great sans family is a palette of light and dark tones. Learn what gives a sans serif typeface its special character.
- Serif + Details. Learn to exploit the fussy details of a full-bodied serif type family.
- Slab + Customization. Slab faces are heavy furniture. Learn what to do with them.
What You'll Make
You will understand how to recognize and exploit great typeface and how to create intriguing, seaworthy compositions. You will create a business card using the typography elements covered in each lesson.You will complete this course knowing how to clarify your message and add meaningful complexity to your work.
Take this course if you are a beginner who wants to unlock the power of type, or if you are a designer looking for a quick refresher. Artists, writers, illustrators, and developers will all find something useful in this free workshop.
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I am a curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. An author of numerous books and articles on design, I am a public-minded critic, frequent lecturer, and AIGA Gold Medalist. My book Thinking with Type is used by students, designers, and educators worldwide.