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Typographic Logos: Typography and Lettering for Logo Design

Ray Dombroski

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20 Videos (1h 31m)
    • Welcome

      1:04
    • Why make custom lettering?

      2:29
    • Typographic terminology

      2:03
    • The business of logo design

      2:55
    • Examples of type and lettering designs

      5:12
    • Using Pinterest for inspiration

      2:28
    • How to apply your inspiration

      3:13
    • Analog tools

      3:40
    • Digital tools

      3:19
    • Letterforms and compositions

      2:21
    • Thumbnails and bringing your design into the computer

      4:59
    • Sketching techniques

      3:26
    • Making vector lettering

      3:09
    • Refining the initial design

      6:01
    • Adding shading

      12:19
    • Making a 3D effect

      12:56
    • Colorways

      6:56
    • Using bitmap textures in Illustrator

      4:33
    • Adding texture with Photoshop brushes

      6:31
    • Closing thoughts

      1:09

About This Class

Type-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique.

Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, I'll show you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer. From there, you will learn how to create color options and add in some shading and texture.

In the class, I'll walk you through how to start from (chicken) scratch to create this logo. After that, it's your turn to find your own style and show the world what you can make!

653 of 660 students recommendSee All

Great class! Thank you for going over your process. I learned a lot of new techniques and different approaches to designing typographic logos.
Loved, Loved this class!! Very informative, and refreshing to have an instructor to walk you through every step of the design process! Thank you for the class, I really enjoyed it!
Amazing class! tons of useful information. +++++++++++++++++++++++
Kirill Titov

Graphic / Web Designer

9,112

Students

176

Projects

Ray's extensive background in the surf apparel industry started in 2002. Since then he has designed for many of the top surf apparel brands in California and Hawaii, such as O'Neill, Billabong, Rip Curl, Ocean Pacific, BodyGlove, and Local Motion. He is the founder of TheVectorLab, a website that offers graphic design resources, tools, and tutorials. As a graduate of the Art Center College of Design in Pasadena and Florida State University his experience is backed by a mix of business and des...

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