Typographic Logos: Typography and Lettering for Logo Design

Ray Dombroski

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20 Videos (1h 31m)
    • Welcome

      1:04
    • Why make custom lettering?

      2:29
    • Typographic terminology

      2:03
    • The business of logo design

      2:55
    • Examples of type and lettering designs

      5:12
    • Using Pinterest for inspiration

      2:28
    • How to apply your inspiration

      3:13
    • Analog tools

      3:40
    • Digital tools

      3:19
    • Letterforms and compositions

      2:21
    • Thumbnails and bringing your design into the computer

      4:59
    • Sketching techniques

      3:26
    • Making vector lettering

      3:09
    • Refining the initial design

      6:01
    • Adding shading

      12:19
    • Making a 3D effect

      12:56
    • Colorways

      6:56
    • Using bitmap textures in Illustrator

      4:33
    • Adding texture with Photoshop brushes

      6:31
    • Closing thoughts

      1:09

About This Class

Type-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique.

Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, I'll show you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer. From there, you will learn how to create color options and add in some shading and texture.

In the class, I'll walk you through how to start from (chicken) scratch to create this logo. After that, it's your turn to find your own style and show the world what you can make!

520 of 524 students recommendSee All

best class ever
This was a GREAT class. Even for a seasoned designer, there are tons of great tips and techniques. It's interesting to see how simply great looking designs can be created and its always cool to see how established professionals work. I learned a lot of time saving tips for using illustrator such as the knife tool, using blending for testing out 3D-styling options. I even bought some filed notes books thanks to these lessons. Thanks for spending the time to create these lessons! Great work.
This is such a great class. Ray walks you through some very in-depth details when designing. These are really nice to know for saving time, but more importantly what's going to set you apart as professional designer.

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Ray's extensive background in the surf apparel industry started in 2002. Since then he has designed for many of the top surf apparel brands in California and Hawaii, such as O'Neill, Billabong, Ocean Pacific, BodyGlove, and Local Motion. He is the founder of TheVectorLab, a website that offers graphic design resources, tools, and tutorials. As a graduate of the Art Center College of Design in Pasadena and Florida State University his experience is backed by a mix of business and design knowledge.