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Type Design: Introduction to Effects in Illustrator

Evan Huwa, Art Director

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10 Videos (2h 17m)
    • Research & Development

    • Sketching Process

    • Getting Started with the Type Tool

    • Finally Some Effects

    • Some More Effects

    • Some More Effects (continued)

    • Type Around Shapes and on Unique Paths

    • Finishing Touches

    • Finishing Touches Continued

    • Saving Your File


About This Class

Illustrator type effects help logo designers achieve dynamic typographic treatments through a variety of simple steps. These treatments can stand as logotypes on their own or as type that fits around an illustration or mark to make a complete logo. The tools I teach in this class will give designers an array of techniques that will help them style type in ways that are often used when designing logos. While I believe designers of all levels will pick up some helpful tips, these concepts will especially be helpful for people who would consider themselves unfamiliar with Illustrator or type in general.

What You'll Learn

In this class you will learn how to use Adobe Illustrator type effects to their potential while working on a project of your own. Follow along with the screen captured videos as I walk you through the process of manipulating type using shapes, paths, and effects. We'll cover: 

  • Researching and Sketching Type Effects. How to find successful examples of distorted type and sketch out initial concepts before working with Illustrator.
  • Using Basic Shapes. How to manipulate type around shapes such as circles, triangles, and diamonds.
  • Utilizing Illustrator Effects. How to use the toolset of Illustrator "effects," from free distort to arc to shear and everything in between.
  • Finalizing Your Design. How to add highlights, shadows, and texture to your type designs, and outputting properly when finished.

What You'll Make

In this class you will come up with an arsenal (3-5) of type treatments that can provide the foundation for logo designs of your own or your clients. Similar to my work for "Native Sons" shown below, these treatments can contribute to an identity package for various applications of the brand.

The techniques I cover in this class are the foundation of the identity design work that I do on a daily basis for clients in a variety of industries, like North Yard Supply Co. and Native Son Alehouse. I want to help students get familiar with using type in Illustrator so you too can achieve awesome results for your personal projects or businesses.

26 of 29 students recommendSee All

One of the best and most useful classes!
Really good step by step process. Ewan has given me the confidence to take my simple sketches and transform them to a logo.
This is a great introductions to illustrator as a tool for designing logos. I've learn't many new tips in watching this course; achieving what I have in my head and putting it onto the screen. The videos are quick and on to point with the examples of what you can do with the program. Highly recommended for people starting out and also vets who need a quick crash course on some of the illustrator functions.
Tony Tran

Creative Creator Cactie





Evan Huwa

Art Director

Hey there world! My name is Evan and I'm an art director, designer, and partner at jakshop. We work with organizations to create epic ideas, designs, and videos that enhance the lives of their customers. We help create things that matter.

Prior to starting jakshop I worked with a premier print shop, that handled merchandise for Colorado's top breweries. It's safe to say I enjoy a good beer from time to time. I grew up on a dairy farm, and although I'm now a city boy, I cherish th...

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