Two-hour MVP: Run a lean pitch experiment

Evan Kimbrell, Director at Sprintkick

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16 Lessons (2h 23m)
    • 1. Welcome to the class!

    • 2. First thing to do

    • 3. The idea validation framework

    • 4. The idea we're going to use as an example

    • 5. Customer segmentation

    • 6. Running a qualitative analysis offline

    • 7. Quick and easy email validation

    • 8. Validation through online groups

    • 9. Setting up a Launchrock page

    • 10. Google + Launchrock

    • 11. Facebook + Launchrock

    • 12. Getting free ad coupons from Google, Facebook, Bing

    • 13. Looking over the results

    • 14. To repeat or not

    • 15. The class project

    • 16. Keep the learning going


About This Class

The Lean Startup Framework has changed the game in so many ways for startups today. It's not just a "new" way of doing things, it's become the default of way of running your startup, your project, and your team. At the core of The Lean Startup Framework is the concept of the Minimum Viable Product, the way you test your business assumptions with the least amount of effort.

But how DO you make an MVP exactly?

This class is a crash course on the actual application of the MVP concept. Learn how to rapidly validate real ideas, run customer interviews, get early user feedback, launch pitch experiments, and make critical decisions based on your new, validated learning. 

Let's get our hands dirty as we go through a two-hour whirlwind of business validation. We'll start with a real idea and create an actual MVP with it. 

This class contains a minimum amount of theory and a maximum amount of action. If you want to learn the most important concept of the Lean Framework, check this course out - it's by far my most popular one.

What you'll learn:

  • How to understand the essential concepts of The Lean Startup Framework.
  • How to reduce ideas down to hypotheses and core assumptions.
  • How to fomulate a pitch experiment to specifically target those hypotheses and core assumptions.
  • What to expect during pitch experiments and how to frame your analysis with the right type of customer in mind.
  • How to understand the product adoption curve as it relates to MVP.
  • Three easy techniques for getting idea feedback without doing anything.
  • How to setup a landing page in Launchrock to test your idea.
  • How to drive free, purchase-motivated traffic to your page.
  • What metrics to assess your results through, including CPA's and Minimum Criteria's for Success.
  • How to assess your test results and determine whether to pursue your idea or pivot.

What you'll make:

At the end of the class, we're going to build our own MVP and test out the exact techniques from the course. Bring an idea with you or borrow a generic idea for the testing experience. At the end of this course, you'll get the opportunity to get out there and start testing.