Twitter strategy: plan a killer Twitter campaign using stunning visuals & killer timing | Sue Keogh | Skillshare

Twitter strategy: plan a killer Twitter campaign using stunning visuals & killer timing

Sue Keogh, Director and agency owner, Sookio

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11 Lessons (1h 20m)
    • 1. Introduction to Twitter strategy

    • 2. Get set, goals!

    • 3. Find your target audience

    • 4. Outsmart the competition

    • 5. Write it right!

    • 6. More visuals, more engagement!

    • 7. The power of video

    • 8. Get to grips with ads

    • 9. Clever timing to boost your campaign

    • 10. How do you measure results?

    • 11. Project: Plan your brilliant Twitter campaign


About This Class

Learn how to create a killer Twitter campaign that will captivate your audience and grow your business! 

As a digital marketing agency owner, I’ve been running Twitter campaigns from the earliest years of the platform, for all manner of businesses.

I know what works, and what doesn’t, and I've got a whole host of tips to share with you to make sure your next Twitter campaign is as successful as possible. 

In this course you will learn how to set objectives, stand out from the competition, build followers, and of course, measure results to make sure that your hard work has paid off!

Who is this course for:

Anyone looking to get the most out of their next Twitter campaign! 

 Some examples include:

  • Startups looking to go from zero to masses of followers in a short space of time
  • An author with a book to promote or an event organiser looking to sell tickets
  • A business trying to recruit new talent
  • Wedding dress shops, florists, or chauffeurs trying to drum up business ahead of wedding season
  • A business selling perfume, children’s gifts, or seasonal food, and wanting to get more sales in the run-up to the festive period


This course will teach you how to:

  • Set objectives – what are you trying to achieve? 
  • Define your target audience
  • Outsmart your competitors and stand out from the crowd
  • Plan your content to get the most from your campaign
  • Encourage audience engagement with the clever use of visual elements and video
  • Use paid ads – find which format fits your business and how to get the most bang for your buck!
  • Time and schedule your posts to give your campaign an extra boost!
  • Measure your results – how to determine if your campaign was a success

Along with the accompanying project, you'll be ready to plan, deliver, and reap the rewards of your next Twitter campaign in no time at all!

Don't forget to join the Sookio School community on Facebook to share ideas and ask questions!