Twitter Marketing For Small Businesses | Doru Catana | Skillshare

Twitter Marketing For Small Businesses

Doru Catana, from knowing to doing

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28 Lessons (1h 34m)
    • 1. Trailer

      2:27
    • 2. The 6Ws of Twitter Marketing

      1:09
    • 3. Why Should You Even Be On Twitter as a Business

      3:03
    • 4. Who Is On Twitter and What Does That Mean To You?

      1:41
    • 5. Where Are People When On Twitter

      2:22
    • 6. When To Take Action When it Comes To Twitter Marketing

      2:17
    • 7. What Type Of Content Will You Create (Strategy and Structure)

      5:07
    • 8. How To Take Action and Start Implementing

      1:37
    • 9. Let's Create an Account

      4:46
    • 10. What Can You Do On Twitter Anyway

      3:18
    • 11. Let's Make It Look Professional

      17:53
    • 12. Create a Weekly Routine

      7:20
    • 13. Creating Actual Content and How Do You Go About It

      5:48
    • 14. The Most Powerful Twitter Feature

      5:02
    • 15. Twitter Apps

      7:33
    • 16. Case Study 1

      2:30
    • 17. Case Study 2

      1:50
    • 18. Case Study 3

      1:55
    • 19. I Don't Know Where To Start

      0:48
    • 20. Internet Trolls Attack My Page

      1:46
    • 21. I'm Out Of Content Ideas

      1:24
    • 22. Dealing With a Crisis

      1:23
    • 23. Get More Exposure

      1:21
    • 24. Where To Get/Produce Video Content

      2:17
    • 25. Images and Stock Photography

      2:17
    • 26. Reading Recommendations

      1:41
    • 27. Outsourcing Your Twitter Marketing

      1:18
    • 28. Last thoughts

      2:00

About This Class

THE FASTEST WAY TO GET YOUR BUSINESS ON TOP WITH TWITTER!

Tired of always hearing about other businesses succeeding with the help of social media? Why not have your own company be one of those?

Want to know how big brands like Coke, Microsoft and Amazon create their stunning campaigns?

This comprehensive course will take you from the basics of choosing the starting options of your page to the pro techniques than only a select few use.

WHAT THIS COURSE IS NOT

  • It is not a generic presentation that explains what a twitter follower is.
  • It is not an all theory and no action course.
  • It is not something written by an someone who heard about it, but by people who actually did the campagins and put in the hours.
  • It is not a course where I teach you a scheme that will put your account at risk.
  • It is not a you will be a millionaire in 3 days course, where the only one who gets rich is the author.

There is no such thing as Something for nothing. - Napoleon Hill, greatest author on success to have lived.

WHAT THIS COURSE IS

  • Your chance to get more business and numerous leads through another marketing channel.
  • A hands-on training program where you see exactly how it's done.
  • A program where you get dedicated support from the instructors.
  • An honest, no BS approach, where you're told exactly how it is.

The video course is presented in easy to learn modules that first explain the theory behind the techniques, and then show LIVE demonstrations of them on my Twitter Pages.

If you have, or are planning on creating a Twitter Business Account I guarantee you that the knowledge and strategies in this class will be the quickest and most effective way to achieving your twitter goals!

I will also personally respond to all questions and queries (and even provide my personal email address!) so that you can implement these simple strategies in a fool-proof way.

See you on the inside,

Doru

Last Course Update: August 2014

Transcripts

2. The 6Ws of Twitter Marketing: - first of all, - thank you for investing in this course. - This tells a great deal about you because, - as you know, - a lot of people talk to talk about getting better at what they do or learn a new skill. - But very few of those people actually take the time to get better. - Now, - without further delays, - let's get down to business in Section one. - We will mainly cover things about establishing your brand on Twitter and laying the - foundation for all your future efforts, - and will be doing that by discussing the six W's off Twitter marketing. - Why do it in the first place? - Who is on Twitter and what does that have to do with your marketing? - Where are people on Twitter? - And we're not talking about location here? - We're talking about their state of mind. - When is the right time to get on board and when is the right time to start pitching your - product or service? - What is your business really about? - And what benefit does it bring to your clients? - And most importantly, - how are you going to do all this where we leave the theory behind and show you hands on - step by step, - what to do from start to finish 3. Why Should You Even Be On Twitter as a Business: - So why do marketing on Twitter in the first place? - The forced. - The most obvious reason is to build relationships and network with people. - After all, - there is a social network on. - This is where most companies fail because they see Twitter as just another channel of - distribution. - When it's something totally different, - think of it like going to a cocktail party and meeting new people and mingling around. - But all you do is hand out business cards without engaging in any conversation. - How do you think people will look at you if all you do is push your business card in their - face without getting to know them a little first, - or understanding if they need or don't need your service? - First work on building up trust between you and your audience. - Then you can work on selling your service. - I recommend you really think about that for a second the next time you make a tweet. - Are you just tweeting a nad, - or does it bring some actual value to someone? - Now that we got that out of the way? - All cheers on things I'm convinced your marketing guy will love Twitter is, - in my opinion, - the best real time marketing tool out there, - allowing businesses of all sizes the possibility to interact with the right audience at the - exact time their services needed. - We're talking about 255 million users, - and these are monthly active users, - not just numbers on a screen. - Worldwide, - there are 500 million tweets sent out each day. - Another aspect you should pay close attention to is that 78% of Twitter active users are on - mobile. - So the next time you send them a link to a page, - make sure that pages mobile optimized. - It still hasn't finished growing, - and most probably won't stop for a few good years. - And its advertising opportunities for small businesses have not yet fully matured. - So there will be significant changes in the future to make foot or even more business - friendly. - Another reason is that people expect you to be there, - and that's the business you have an obligation to meet and even over deliver, - if possible, - on all expectations being product quality, - customer service and, - in this case, - a Twitter presence. - But don't take my word for it. - Answered this question yourself. - If you had to choose between company A and Company B and Company A had a very active social - media presence, - engaging with followers replying to tweets retreating relevant news while Company B was - nowhere to be found on any of the social networks who will get your hard earned money? - Also, - when you want to given announcement like a short service downtime for maintenance, - Twitter is again the best place to keep your clients up to date. - And there are many more reasons to have a presence here, - and I'll point each one of them out one by one in the following lectures. 4. Who Is On Twitter and What Does That Mean To You?: - who is on Twitter and how does that concern you? - I'll start by giving you some info on your audience and then on your future competition. - For starters, - Twitter does not have a dominant gender like the case of Pinterest, - where the users are mainly women but in this case there half 1/2. - With women being at 52% as faras age groups goes, - they are again quite evenly split. - While a few years back 10 4011 the core of the users was in the 18 25 year old range. - Now the stats looked like this. - 26% of users are between 18 and 22 34% are between 23 35 24% are between ages 36 49. - In fact, - it's important to know that the adoption rate for 30 to 49 year old has more than doubled - since 2011. - If we look at Twitter as a whole, - you will find a staggering metric 21% off. - All Internet users are on Twitter. - I think now you have a better understanding of who you're talking to when you're treating - but our any other businesses on Twitter or are you in early adopter? - Well, - this might surprise you, - but already 72% off all U. - S. - Businesses have a Twitter account. - And if that percentage is not high enough for you in Europe, - 83% of companies are already on Twitter. - So I guess it's about time you joined the party if you haven't already. 5. Where Are People When On Twitter: - where people mentally went on Twitter. - What is their thought process? - I'll give it to you straight and simple. - Twitter is a news feed. - Most people use it to keep up to date on things. - Everything is a headline. - There's no time to write it 100 Word update. - Either you say it in one sentence or don't say it at all. - Going on Twitter starts out very simple. - You need a time filler your online. - Somewhere someone is 10 minutes late to a meeting and new decide rather than to watch the - paint dry to check your Twitter feed instead. - Then you see a headline about something interesting or that some building in your - neighborhood is on fire. - You re tweet that and then you reply, - asking if that's really now. - Then you see the same story in tomorrow's newspaper. - Twitter is the news before it's in the news. - It's all about what's happening now, - not two days ago, - not two hours ago. - If you're ever in a conversation with people that live on the Internet and tell them about - that new viral video you saw in most cases, - you'll get a reply in the lines off that so last month you'd, - although it was just a few days ago, - since we're on the subject off time spent on Social Media. - I recently read an article on NBC News where it said that in July 2000 and 12 people in the - US spent 121 billion minutes on social media sites alone, - not on the Internet, - entirely just on social media sites. - And guess what? - Since then, - that time spent has continuously increased. - So the next time you tweet about something, - remember to be short into the point, - if possible, - shock and awe. - If you have room for a call to action, - that's even better, - remember that a tweet needs to grab their attention and lead your followers, - preferably to your website, - where that update is written in detail. - Think of your Twitter account as getting your foot in the door. - You don't go barging in, - but you don't stay silent in the corner, - either. - This balancing act is what separates the pros from the wannabes, - and this is what the purpose of this course is to get you on that high rope and make you - feel comfortable. - There 6. When To Take Action When it Comes To Twitter Marketing: - When is the right time to start using Twitter for your business? - Ideally, - you should have started four years ago, - but it's never too late. - So right now would be your best option. - While a lot of brands have had started it, - you have the benefit of not having to test out everything and have to adapt to all the - platform changes along the way. - You might be wondering, - when is your audience available on Twitter to view your published content. - As we discussed in the previous lecture, - people use Twitter as a time filler, - so they will check their updates from dusk till dawn whenever they get five minutes with - nothing to do. - For many people, - Twitter has become something similar to a smoking break, - and the second heavy question is, - when can you start pitching your products and services? - In my view, - on this, - which I hope you agree with is that first you need to build a relationship with your - audience and then start selling. - So a good approach is give great content, - updates, - relevant links. - Be quick to answer any question. - Then, - after you went above and beyond, - you can start asking otherwise. - If you start with a pitch, - you will compromise any future content you'll make, - because people will classify you as someone who just promote. - Remember, - you only have a one time to make a first impression. - But when you will start selling, - remember the essence of Twitter Israel time marketing, - a tactic that not only offers the right solution, - but it makes it available at the exact time it's needed. - And the last question that everyone seeks the answer to is, - When will you start seeing the R A y of your Twitter endeavors? - And although when it comes to social media, - the answer usually goes like it's a marathon and not a sprint. - In the case of Twitter, - results can also be instant. - I mean, - literally. - From day one, - you can make a sale. - Think of it like getting water bottles during the marathon. - It makes things a lot easier, - but remember not to focus exclusively on the instant results. - And keep in mind that most loyal clients and strong business ties are built in time, - not overnight, 7. What Type Of Content Will You Create (Strategy and Structure): - we've reached our fifth W What more precisely? - What are you going to talk about? - What are you going to create in your Twitter marketing efforts? - And what should your approach be? - And we're going to cover this in two stages. - First strategy and then structure from start. - Remember that your role is to entertain and to share headlines. - Don't be a salesman. - Be a storyteller. - So what you must do is in your own unique style, - document the journey. - This can be done very similar to the way you use Twitter for your personal profile. - Maybe with a few less images of you drunk at parties. - But seriously, - within all the updates, - news and all the other snippets of content, - your company's storyline should be the pivot of all your social media efforts. - You can post images of a new product still under development. - Asked people to complete the survey to win the chance to get your new product for free, - present a new hire, - celebrate the company milestone you've reached, - be it sales Twitter followers. - Five years of being in business, - anything that's important to you. - On top of that, - you can add quote recent news that can be appealing to your audience images, - videos and so on. - When creating your content, - remember one rule ground Longo's. - In fact, - I recommend you be opinionated and share your view of the industry are in, - and also how you think things should be done to the mutual benefit of both the providers - and the client. - Become an active voice and leave the comfortable seat of a passive observer. - That's about all in relation to approach. - But on all this strategy, - you need to apply structure. - Otherwise, - you're just winging it, - and we'll never achieve any significant goal. - So you should think of your Twitter marketing the same way a new scroll or news ticker - works. - You know that rolling strip of news that scrolls at the bottom of the screen on news - channels. - So let's go into more depth in regard to structure. - OK, - soas faras structure goes First, - you need to determine a timeframe for your content. - Milestones recommend planning things on a weekly basis, - so each week on Friday or during the weekend, - you plan on what content you'll be publishing during the next week. - Things like number of daily tweets, - how many people you will reply to What company updates new product launches, - industry specific news that you discovered and so on. - Another essential thing to keep track of is the weekly budget, - and I'm not referring to money alone, - but in particular the time spent on social media marketing. - So if you do things yourself, - set the hours you'll be spending on Twitter to create and publish content or the budget you - have. - If you're outsourcing the work to a freelancer where marketing agency. - Now that you know how much time you allocate, - let's discuss what exactly you'll be publishing. - The easiest type of content is sharing external lengths with new specific to your industry - . - But the down side of this is that you're sharing other people's content and not your own, - so you are only getting bread crumbs from the value of your social media efforts. - The ideal thing to do is to create your own content. - Show your own company block posts. - But if your company blawg is not updated frequently enough, - you'll runner of content to share pretty soon, - so you need to think this thoroughly. - How much original content are you willing to create other types of content? - You could create our image is relevant to your business, - So if you sell bikes, - post images of your bites. - If you own a floor shop, - fill your feed with stunning flower snapshots. - You can also make images from coats by using an IOS app called No Drafty or by doing some - basic Photoshopped editing. - But I'll go into more detail on how to do this in the hands on section of the course. - Now that you know how much time you allocate what you will be publishing, - it's time to think of the frequency. - And the key concept in your mind should be consistency, - because you'll get far more value from two updates a day over two weeks, - rather than 20 updates today and then being completely silent for the next two weeks. - Also, - the visibility of your content will be drastically reduced as well if you post from time to - time rather than on a constant basis. - So remember that even if you don't have a lot of content, - try to publish it on a constant basis without having long periods of absence. - One last thing you should remember and keep in mind when you will be creating content. - Twitter is not a publishing platform were. - Just push your offers. - It's a conversation. - It's where you inform and help people out if you can. - If you failed, - comprehend its you'll fail to see any significant results with Twitter as well. - So please don't be that person who automated 10 tweets a day with his latest offers, - where all you do is sell something. - That's not what Twitter is about. 8. How To Take Action and Start Implementing: - we finally reached the sixth W of Twitter marketing. - How this is the last purely theoretical lecture after this will get our hands dirty. - Implementing and taking action on all the concepts and ideas previously mentioned will - start with showing you the basics, - like creating your Twitter profile and then give it a stunning design. - Once this step is done, - I'll show you what exactly you can do with Twitter and what its main strengths are as a - platform after we're done with set up side of things were moving, - too. - How to create your weekly content and get into a routine that you can stick to content out - of the way. - I'll show you how to create some Twitter ads to get even more exposure for your profile. - And then I'll walk you through what, - in my opinion, - is the most powerful asset off Twitter riel, - time marketing and getting hot leads with no investment except a few minutes a day. - Then I'll showcase the top five most important APS that will make Twitter the powerhouse of - your social media marketing and, - as the cherry on top, - also share three case studies of companies that are doing Twitter marketing right and from - whom you can learn a lot and I'll be showing you all this exclusively with live examples. - You had enough theory in the past sex videos. - From this point on, - we're leaving our books behind and going out there in the real world, - so without further delays, - let's proceed. 9. Let's Create an Account: - we've reached Lecturer eight. - How to create it to their profile. - This is pretty straightforward and doesn't require any special technical skill. - If you have access to a knee email address, - an Internet connection and five minutes spare time, - you're all set. - So all you have to do is go to twitter dot com and complete the sign up form that has just - three fields. - Full name where you can type your full name if you're a company of one or your company. - Name email address where you type your company email Password where I strongly recommend - you create one that has a T least six characters. - Long has both upper and lower case characters. - And if you throw in a special one like a hashtag an exclamation mark or a gnat sign, - that's perfect. - In fact, - Twitter itself has banned the usage of quite a few passwords that people were using on - constantly got their accounts, - hacked things like 123123 or 1234567 or common first names or sport teams and also, - as you'd expect, - plenty of obscenities. - So once you've completed these three fields, - click sign up for Twitter. - Once doing so, - you'll be directed to the main sign up page, - where you can choose your user name as well. - I recommend when selecting your user name to either type your company name or, - if that's not possible, - make it as easy to remember as possible. - Another important principle that you should keep in mind is consistency. - So if on Facebook, - your vanity or L is facebook dot com slash x wise that industries try to make your Twitter - profile ex wives that industries. - So your profile your l will be twitter dot com ford slash ex wives that industries I guess - you get the idea. - This will make it simple for people who are already connected with you on one platform. - To be able to follow you on Twitter as well. - Don't make things more complicated than they need to be. - One. - Selecting your user name on we have to do is click create my account. - Then you'll go through a short walk through from Twitter to get started. - First, - you'll be able to follow some accounts. - You concert for a few brands that you as a company consider appropriate to follow. - If you're out of ideas you can search for big brands like Apple or Samsung or other - services you use, - I don't know, - maybe a productivity app or an Internet provider. - If you're happy with their service like Horizon. - After selecting five or more companies to follow on Twitter, - click next to go to the next. - Step off this walk through here. - You'll be encouraged to follow even more brands or people this time, - depending on specific industries. - So if your travel agency, - you might consider following big hotel chains or travel locations. - Also keep in mind that if at any point you want to skip this entire process, - just type in your brother adverse bark twitter dot com and your down. - The following step in this walk through is to surge through your email contacts to see if - any of them are on Twitter. - And if you want to connect with them, - if you don't want to do this right now, - you can just skipped the step by clicking the almost non observable link on the bottom left - side. - Then Twitter asks for short description and your bio, - but we'll skip this step as well, - since we'll cover this in great detail in the following videos and before taking complete - ownership over that user name. - You have one last step perform confirmed the email address you signed up with, - and all you have to do is go to your in box B, - a G mail, - Yahoo outlook or company Web mail and search for an email that looks something like this. - If the email didn't send, - wait 12 minutes and also check your spam and if it's still not there, - click recent confirmation. - And if in a few minutes you're still stuck, - try different email. - Twitter really has email problems, - so I doubt you'll have any as well. - But if you're still blocked at this point, - don't have state to reach out to support. - We have a direct link in the resource is and there you have it. - Now you have claimed your own Twitter company account. - In the following two lectures, - we're going to cover things like what you can do on this platform to get the most out of - using it, - and how to give your account of fresh design and have a complete profile set up 10. What Can You Do On Twitter Anyway: - Okay, - So what exactly can you do on Twitter? - And I think the best way to approach this is by learning the Twitter language on the most - important word is tweet. - This is both a noun and a verb. - It's the 140 character or less message you post and also the act of posting the message - itself tweeting. - And here's an example. - It also has an image preview in it, - which is generated automatically from the link it contains. - Andi. - Here's where most businesses get stuck. - All they do is tweet and push out the raw offers. - It's like having a supercar and always driving in first year. - Treasure is much more than this, - so let's get on with the core features dimension where you include someone else's user name - in a tweet. - And this is what makes Twitter far more powerful than any other social network out there. - The fact that anybody can reach out to somebody and actually have a chance to get a reply - and some feedback and not to mention exposure all this without having to worry about spam - filters the message not reaching that person and other magical reasons why you don't get - any reply. - And now comes another powerful tool, - the Retweet button. - And the simplest description for this is that in many ways it's a one click share button - that will make that treat visible to the entire audience of the person that clicked it. - And this way, - a simple tweet can become viral and get immense attention. - And it's not like with Facebook, - where just a small percentage of your fans of you and update everyone who follows that user - will be able to see that message in their feet. - And for those of you who want to make the conversation private, - you always have the direct message, - and all you have to do is start a tweet with D. - M example the M at you to me, - either, - and no conversation is complete without having a topic or theme. - That's why Twitter made hashtags nothing over complicated. - Just add a hashtag symbol before the word were phrase in a tweet and you created it. - And when a user clicks the hashtag, - they will see a list with all the tweets that contain it. - This way, - you conjoined monitor and engage in any conversation that interests, - you know, - special invitation or club membership required. - And now you know why. - They call it a social network besides the main attractions. - Other terms you should be aware of if you're not already follow, - which means to subscribe to someone's tweets follower, - which is a Twitter user who followed you unfollowed, - which is the action of not following someone anymore. - F F, - which stands for follow Friday, - when users typically suggest who others should. - You follow empty, - which is similar to RT, - which is a retreat but means modified tweet when a user manually retweets a message but - with a few modifications and t i l. - Which stands for today I learned so your next tweet could be t ill how to market my - business on Twitter. - And if all these terms are still not enough for you, - look in the resource section off the scores for a complete list. - Now, - how about we make that Twitter profile shine 11. Let's Make It Look Professional: - as you saw the basics in creating a Twitter profile took us less than two minutes. - Now it's time to make it shine, - and by this I mean make it look very professional and welcoming to your potential. - Followers will start by completing the basic info like bio, - where you write a short description of yourself of your business location, - where obviously you're right, - the location and your website, - you Earl. - And of course, - you can also choose theme color, - which is like the theme design off your page, - which involves background of your timeline, - the color of the text and so on. - Then we will upload our stunning profile image that needs to be at least 200 by 200 pixels - . - But I recommend having a size of 400 or 400. - And last but not least, - we'll upload our header image that needs to be 1500 by 500 pixels. - After doing all this just hit save changes on, - we've finished with the basics. - For the more advanced customization, - we will need to go to the Car grill icon on the top right side and click settings. - Here you have multiple taps and I'll go over the most important wants account where you can - select a different user. - Name your email address language. - Time zone, - country on. - If you decide you want to ever commit social media suicide, - you can also deactivate your account from here. - Moving on to the second tab security and privacy. - Here you can enable two step verification where, - in order to log in, - you need to confirm it, - a code you will get on your phone or select additional info that needs to be submitted when - someone tries to reset your profile. - Password. - So if your email has ever compromised, - at least your Twitter profile is, - um, - then you have the privacy section, - where you can select if you can be tagged in photos on def. - Your treats, - our public or not. - In fact, - here's a cool trick someone did during the World Cup in Brazil. - They had all their tweets private made to eat, - with all the scores possible for all the matches one day before the games place. - Then, - after the match was over, - they deleted the wrong predictions and made the correct one public and then bragged about - getting the right score for, - like 10 consecutive matches. - one day prior to them happening, - and it looked incredibly legit until some other marketing geek like me revealed their - secret. - How's that for predicting the future? - Mind blowing right? - Okay, - so let's get back to our lesson. - You cannot remove your location from your treats. - Can also make yourself discoverable by people who have your email address and are searching - for users on Twitter to follow from their email contacts. - I recommend always leaving this box checked. - The last element is, - if you want to be shown ads tailored to the content, - you had interest and on Twitter. - And that's all for the security and privacy tab will skip the password tap because that's - where you go to just reset your password, - the mobile tab as well, - because that's where you activate Twitter text messaging or download the mobile APS for IOS - or Android. - But we will go into a bit of detail with the email notifications tab because this can make - emails you get from Twitter, - either useful and interesting or annoying us hell on. - If you're just starting out and have a fresh account, - recommend having the entire first section with activity related to your tweets. - Check mark and have by anyone selected because any new follower or interaction is useful - until you get that critical mass of followers. - When things start to be easier in terms of getting exposure from your content on, - whenever someone engages with your content, - thank them, - interact with them and start building a connection, - even if it's just a Twitter connection. - The second section regarding your treats Ieave unchecked because it's other people's - content anyway. - And right now we need to focus on you and how you will make and grow your followers. - You're still the new killing glass, - the third section about activity in your network. - I recommend having it entirely checked because this is your niche on Do you need to have - your ear on the ground on everything that happens? - Maybe when you're more in tune with what's happening, - you can uncheck everything here, - but for now, - consider this your training wheels until you feel comfortable to ride without them on the - last section. - I won't speculate on it because what you pick is entirely up to your own personal - preference. - But what I usually do is leave them all checked, - and if Twitter becomes too annoying, - I just start on checking them. - The following tub is the Web notification staff. - I always leave all the futures off because they are distracting. - When I work, - I work. - I don't want to get pop ups from Twitter when someone sends me a direct message, - Interruptions and distractions are the enemy of getting things. - Then we'll skip the profile. - Tabas Well, - because we've already made all the changes directly from the profile page. - The design tab, - however, - is important and will have to make some changes. - Here. - You can pick a pre made theme or upload an image from your computer or choose a background - color that I mentions of the background. - Image needs to be as big as possible, - preferably at least 1920 by 10 80 pixels. - The reason this needs to be as big as possible is for the following reason. - Let's say you upload a background of 1920 by 10 80 pixels. - If someone with the screen resolution bigger than that visits your profile, - they will see a strip of color on two sides, - depending on the position you've selected with the color of the background color you chose - in the design tap. - So having a background that has solid colors on the sides is a good solution for this. - So your page doesn't show weird for people with high resolutions moving on to the APP Stab - . - Here. - You can see all the abs that you have used in the past and are still connected to your - Twitter account or can do here is revoke access for wraps you no longer use. - On the last tab is the widget tab that you can use to create widgets that you can integrate - in your website. - You can embed your timeline, - a list of your favorite tweets and even a hashtag search for all these widgets. - You have multiple futures and options that you can play around with, - depending on your exact needs. - And that's all, - as faras set up goes. - But there's still something I want to cover in more detail for those of you who want to set - up your Twitter profile from start to finish, - all by yourselves. - And that involves getting custom images and doing some basic photo shop editing. - The alternative being to get a in house designer to handle this war Higher freelancer on - sites like islands or freelancer. - Okay, - so This is the section of the lecture where those of you who want to do everything from - start to finish themselves, - including their heather image, - design their logo design on also the background image for Twitter as well. - I recommend you go to Graphic river dot net, - where you can find anything from logos to different artwork for your new design so you - don't have to put in all the hours of work. - So you just go to the logo section that's going to see you have a very wide variety of - logo's that are only $29 each, - and most of them have either zero or one or two sales. - So in many ways, - your logo will be unique, - so I encourage you to go ahead. - And if you don't already have a company logo, - search for one on Graphic River. - Also, - for the design of your header image, - you could look in the Web elements Social Media, - Twitter section, - and here you'll see over 200 samples of Twitter headers that you can buy for $2 up to $6 - immediately used for your account, - another section that is worth checking out. - Besides the Twitter background section is under Victor's Conceptual on. - From the right side, - you'll have to choose the technology sub menu and then Web. - And again you'll find a lot of examples. - All you have to do is search through them, - see which one you think fits best. - Your your business, - your company image. - Choose one. - Andi, - just go ahead and buy it. - Like I said, - extremely cheap. - The price ranges from $2 up to $6 so I'm pretty sure that's something anyone could afford. - So after buying, - you'll get something like this, - which is basically the files. - The PSD files a sample, - sometimes an illustrator file and all you have to do after installing additional funds - because sometime plates might require you to install various fonts. - You just opened the PSD file. - You'll get something like this. - Yes, - you can see you already have the design work already done on may be. - The first thing we should do is see which element will we choose. - Andi. - Right now what we have to do is make all those other elements invisible, - and to do that we go into right side. - And, - as you can see, - if I click the I icon. - I can make the elements the layers visible or not, - so I'll just make the layers that were not interested in invisible. - Does my take sometimes? - So again, - you identified which ones you want to use after finishing. - So recommend your just the canvas size campus eyes is the space is basically your workspace - , - and when you export an image, - a peg or PNG will be the size of that j pic. - So as you can see right now, - we have a lot of empty space, - so will have to work on that as well. - So in order to change the compass size, - we go to edit into image campus eyes. - Make sure to select the measuring unit two pixels, - not inches or centimeters. - And since we're building a header, - image will make that 1500 by 500 as you can see immediately, - the canvas size will change on. - It will have the new 1500 by 500 size. - What we need to do now is adapt the size of our existing layers, - so we'll go and see which layers were interested in, - and we can select them. - We can either select them by holding control and select one at a time, - or select multiple ones by holding shift. - So click the 1st 1 Hold shift, - click. - The last one control is when you want, - just specific. - For example, - if he wanted Layer one and three, - for example, - we would hold control and select those we select the layers on in order to move them. - Press control T, - then move them around. - And once you finished, - all you have to do is click enter or the okay button at the top. - You click that, - and, - as you can see, - the image move and what we'd like to do that do now is maybe moved the blue space, - the blue background to cover the entire image, - and we select that layer control t again and just change the scale the size of the - background. - And as you can see now, - we have an image with a a full blue background. - What we have to do now is play around with the other layers when you will resize various - layers. - Remember that checking that little chain I cannot the top will make sure to maintain aspect - ratio, - because otherwise you might squeeze images. - And, - for example, - if you have a person's body or face. - You'll just like squeeze them and make them make make the image look all weird. - So remember checking that chain icon when you want to maintain aspect ratio, - so we'll play around a bit with the layers. - Maybe remove some elements that we don't want to keep. - For example, - that that line that connects the the phone with the notebook So we remove that. - And also one more thing you should remember when creating your Twitter header image is to - keep 55 pixels like a band of 55 pixels from the top line and from the bottom line, - because it will be covered by the menu. - So in order to create the text menu, - all you have to do is select the tea on the left side. - Click that, - then click in the image and start typing your text. - When you want to resize it, - just go to the top and make it smaller or bigger, - depending on how it fits with the image you want to create, - then the same as you did with images. - Hold control and you can move the text around is going to seek and move it around anywhere - . - After you finished moving the text again, - you could adjust the font type to adjust the color from the left side, - and keep in mind that on the left side you'll have the logo. - So make sure to move the text a bit to the right, - because even if it doesn't look centered right now, - when you uploaded to Twitter and needs to look center, - another interesting thing you should do is add a drop shadow to your text will give it more - death. - So go double click the layer, - then select the drop shadow menu. - Usually, - I put two or three pixels shadow within distance like you see give. - It gives a feeling of better quality rather than just the plain text. - So what's finishing that? - I think we have a bit of empty space to decide, - so maybe could add something that's relevant there as well. - Maybe like Twitter image. - So all you have to do is go to a website called I confined her search for Twitter. - As you can see, - you have a lot of Twitter images, - some are paid and some are free. - Select the free icon, - then select the size and just download the image. - After you finished downloading, - go to photo shop and first control. - Oh, - or file Open and open the new file after opening it. - Maybe make this image this image white sense of fit better. - So select the paint bucket tool. - It's like a small market on the left side, - like the color white and make the image white. - After doing so, - click control s to save, - then drag and drop the image to be able to see both of them on. - All you have to do is drag and drop the image layer from the 2nd 1 to the one you're - working on in this case, - the Twitter header. - After that, - you can close the other one or minimize it, - depending if you need it again or not, - as you can see on the bottom right side. - Now you have the layer, - and, - like we did in the past, - just select layer control T check marks to maintain aspect ratio, - and you can resize it and place it whenever you want. - Now our right side seems a bit more filled because now we have the Twitter image, - which is relevant or courses well, - so something girls who could add as text to the left side something like coming soon, - because the course is not yet ready on again. - You can play around with phone size, - and something that I want to point out is the distance between the lines and where you can - change that. - On the right side, - you have that small icon with two lines, - one about each other, - and they're usually. - What I recommend doing is putting the exact same for inside, - so the distance between the lines is the font size. - Or you could make a smaller for different funds, - but again try to make it look clean. - You can play with phones, - maybe make the phones thinner or more bold issue for like then that's about it. - Once finishing, - all you have to do is save the image you could go to file, - save as and save it in a PNG format or a J pic format, - depending on which you prefer better. - I usually go with PNG because although the file sizes bigger, - the quality is better. - Also here I recommend selecting interlaced, - which helps, - especially with images that would be used on the web. - So you're done. - All we have to do now is upload image to your Twitter profile 12. Create a Weekly Routine: - Now that you have everything set up, - it's time to discuss what content you'll be creating and when will you be publishing it? - And the first thing before doing so is to determine the time and budget you're willing to - allocate to Twitter marketing, - where recommendation for maximum results is at least five hours a week and a budget of a - least 30 to $50 that will be spent on promoting tweets and for funding the prizes to any - contest you might organize. - And I certainly encourage you spend half of your time creating content and half networking - with people who are interested in your product or service. - And as far as your budget goes like I said, - it will mainly be used to boost the exposure of any special content you create, - like offering a free guide or having a contest. - So let's go into a bit more detail with both of these. - So as faras content and networking goes, - here's the approach that gave the most results for all the campaigns we managed. - We recommend you start each week with one hour doing research on new content and plan what - you'll be publishing and when. - For the following week. - You can also schedule some content with the help of Hutu it if you want. - If you're not familiar with the social media Management aptitude, - don't worry. - I'll show you the ropes in a later video in this course. - Then, - after doing this first task, - you'll obviously spend a few hours, - maybe one or two during the week, - publishing the planned content and anything that might just happen and become social media - worthy. - It can be something as trivial as a paper airplane contest that suddenly started in the - office, - and you can show an image or a video of it, - or the new office bet were an image with a guest visiting or even something as simple as - the view outside your office window. - I remember our last office was on a street corner, - where a lot of light accidents often he took place. - We actually made bets each morning. - How many cars will get damaged But the end of the day? - And when posting our gambling wall on Twitter, - it got unexpected attention. - I think we brightened the mornings off a lot of people that day, - and since we're still discussing about content, - I recommend you be as visual as possible. - You can make quote type images with a tool called nota graph E. - We're bicycle custom designs from Graphic River for just $4 and use them as you see fit and - once a month or twice a month, - organized a contest and offer a price could be something symbolic or something of value. - But again, - try to make your audience to be eager to revisit your Twitter profile and, - if possible, - have retweeting or treating the contest itself part of it to gain even more exposure. - One more thing that you should do is talk about the weather, - and I'm not talking about rain or heat waves and talking about today's conversation that is - on everyone's lips. - But the Harlem shake for else happy Ellen's Oscars group selfie, - the NSC surveillance scandal and all the other topics to come. - So share your company's opinion on all these. - Don't be shy after you've finished with the content creation, - it's time to join the conversation, - and that's the core off Twitter. - So the place where you should be spending a to least half an hour day is on search dot - twitter dot com. - Searching for all keywords relevant to your business and industry and answering all - questions asked. - Share your opinion on the subject. - And if you find something you really like, - don't hesitate to start following the author of the Tweet or even retweet the message. - And if you have more time on your hands, - this is the best place to invest it. - And as Faras budget goes, - I always recommend having some available. - Well, - it's not a mandatory. - It always helps. - And here's exactly how. - Let's say you have just 50 followers and want offer your new cooking guide. - If you tweet that at most, - 50 people will see it. - Andi. - Some of those might retweet it. - Some of those might not. - And if you invest something as small as a few dollars in promoting that tweet, - it will more than triple its exposure. - It's like running versus riding a bike. - If you're committed, - you'll get there by foot. - But a bike will surely help you get faster to your destination. - And besides using money to boost your content visibility, - you will be spending it on the prize itself. - So if your travel company that offers a free trip that will surely cost you or if you offer - a free gadget again, - that will be a cost for your business. - So although this might not be a clear social media budget, - it's still money coming out of your pocket. - So don't forget about it. - And before showing you hands on how to create content and network, - I want to go over what I think are the essential guidelines to your Twitter activity. - First, - be consistent and committed. - This is a marathon type of sport, - not a sprint and all the success stories that you hear and read about our after working - hard for years without getting any huge recognition. - So even if you allocate, - fewer hours stay committed and the results will come. - Also, - remember that social media is all about telling your story and networking. - It's not a formal meeting where you go in a suit and tie. - And since we're in a non formal attire, - remember to constantly do something crazy on this shouldn't be just about your social media - campaigns, - but your marketing as a whole, - and if craziest, - too strong of a word for you, - you can stop it different because people are bored and immune to the same pitchers the same - approach, - the same tactics coming at them day after day after day. - So a different approach is what always breaks the ice. - But getting back to Twitter marketing and social media in general remember not to skip - content creation because while sharing the content others create might be simple, - they get the most results while you get only a fraction of the results you'd get by sharing - your own content. - Being a block post an infographic were simple image. - So remember creating content will always be bigger than sharing it, - and I've kept the most important guideline for last. - So here is make your audience part of it part of the conversation, - part of your decision making process. - Ask them for their input. - If your restaurant and want open the 2nd 1 Have them decide by voting where if you want to - upgrade Europe, - ask them what new features they want. - Always try to keep them in the loop. - Now I'm sure you won't make everyone happy always, - but just asking for someone's opinion shows them that you care about them on. - They have something to say, - and this fact alone will weigh significantly the next time they have to choose between your - product or a competitors product, - and now you're prepared to go out there and start planning your first week off Twitter - marketing. 13. Creating Actual Content and How Do You Go About It: - content is at the core of everything. - Social media discussions start around it. - Opinions get shared news of innovated products, - his pred. - So if you want to be successful with social media marketing and Twitter in particular, - this is the place to shine. - So a lot of the times your start your day with a view of your timeline, - your scroll down to see what else has happened since your last love. - Then you might see things you really like that you can mark as favorite. - Then you might come across things that you want to let others know as well that you will - retweet. - Andi. - Let's not forget about things and conversations that you want to engage with where you will - reply, - even if it's just a simple thank you. - When you're done listening to what others have to say, - you might think to share some news of your own. - Let's start simple and say you want to upload an image of an interesting quote you found in - a business book you were reading. - You just go to the pentacle on the top, - right side, - right? - What you have to say. - It could be the quote itself, - then, - at a photo of it. - If you have one once finishing hit, - tweet and all your followers who are now strolling through their timeline will start seeing - the quote. - You can do the same with the product launch video you made. - It all boils down to the content strategy you've already created. - And for those of you who want more professional solution for creating content, - I recommend who'd suit on this is it? - It might seem a bit complicated at first, - but I guarantee it. - It's really simple to use. - Hutu is one of the most used social media management tools, - and although it has its bugs, - you don't have that many alternatives. - In fact, - in the past 23 years, - there were a few. - But guess what? - Hutu it bought its two main competitors talk about a daring business move in terms of costs - . - They have a free version that allows up to three social networks to be connected and then - the pro version that allows up to 50 networks to be connected and is just $10 a month. - Its main benefit is managing multiple accounts at a time. - So, - for example, - if you have an update that you want published at the same time on Twitter, - Facebook and Lengthen. - You can do this with who'd suit. - The second reason why use it is that you have everything in one place and you don't have to - go into seven places when doing Social media management. - The third might not interested that much, - but I'll share it anyway. - It's because it allows teams to work efficiently. - If you have more than one person working on your social media, - a log in now and walk you through it. - So when you open it for the first time, - you already feel like home. - First things first, - you have a left sidebar where you find your profile. - From here, - you can add your social networks, - like I said, - up to 50 for the pro count and maximum three for the free account. - Then you have the streams where you can see all your social activity and also monitor - keywords on Twitter, - for example. - Think of it as the N s, - a section of Hutu. - Then you have the publisher where you can see scheduled updates, - schedules that require approval if you work in teams and also passed scheduled content. - If you're in a hurry. - You can use the bulk schedule update when you can upload the CSB file of all your future - updates. - Then you have the analytics where you can create and view report, - and these are the main sections you will be using. - The rest are not that important. - Now that you have seen the grand tour, - let's focus on the main reason we are here creating content. - Well, - in case you didn't see it yet, - this feature has been hiding in plain sight. - At the top of the page, - you have the header bar split into two section. - The first is where you select the social networks. - You want to publish the content on on. - You can choose one or many. - Then you have the message section where you can write the update, - text, - attached an image or file an external link. - If it's the case, - schedule it when it will go live, - and also other features like location, - privacy and targeting options. - Then you hit schedule, - and as soon as the time reaches your scheduled time, - the update goes life. - They have it. - You are now inexperienced Hutu user. - Before moving on to the next lecture, - I'd like to point out another tool for that moment when cost isn't a problem. - As far as social media goes for your business, - it's called Sprout Social, - and in my opinion, - it has a lot more to offer. - It makes there are much easier to understand than Hutu. - However. - The price tag is $60 a month, - and the only thing you get for free is the first month. - But what it comes down to is convenience, - because if you want to make a tweet, - you can do it from Twitter. - If you understand out a message to multiple social networks at once, - you can either do it manually or do it using cartoon on. - If you want the full social media powerhouse, - then you'll use proud social. - But the easier your work get, - the bigger your monthly bill as well. - So it's all up to you and what you think is worth using or not this specific time in your - business. - My role here is mainly to inform you on what's out there and what are your options. - The final decision is all yours 14. The Most Powerful Twitter Feature: - and we reached what I think is the most powerful feature on Twitter. - Search doc twitter dot com You've heard me a lot along the way. - Say stuff like Social Media is a marathon. - You won't see instant results. - Well, - if there is a way to see quick results, - this is it. - Not only is this a great way to interact with people in your industry, - but it's great for generating sales as well. - For those of you who have done Facebook ads campaigns, - you'll know that the click through rate the percentage of people who click and add out of - those who see it is extremely low, - with 3% for the news feed listing being a pro result in the average being below 30.5%. - But in the case of this method, - the results are almost always in the double digit area. - The reason is pretty simple. - The person you engage with is searching for your service at that exact time, - so supply and demand are in perfect alignment, - in fact, - isn't the ideal moment to pitch your service at the exact time someone's asking for it. - The only question you have to answer before closing the sale is why should they choose you - ? - And considering at the discussion table is just you and the potential buyer. - That shouldn't be as difficult as having your competitors or lined up behind you. - But don't take my word for it. - Here are three examples off three different industries and three different locations and - how they could get business today not two weeks from now, - not after they create a campaign right now. - So all you have to do is go to search doc twitter dot com. - And for the sake of this proof of concept, - let's say you're a plumber in Boston. - So will search for Plumber in Boston, - in this example will type that in the exact phrase field. - But when you will do this on your own, - feel free to experiment with different features. - Also, - we'll select the question check mark to filter only people asking questions. - Once on the results page, - make sure to click all not just top results. - The reason for this is that top shows mainly the Twitter accounts with a lot of followers, - But all shows also the average Joe searching for your service, - who has just 20 followers and the main headache with this technique is because sometimes - you have to filter out all the ad tweets where competitors just spam their feet with - automated tweets with their service. - And I hope you'll be lucky enough and not have to go through many of those tweets. - But as you can see, - here is one person. - Here is the 2nd 1 and it took just one minute. - Let's take another example. - Let's say you have a cleaning company in San Francisco, - so you type in cleaning service in San Francisco and again here is one lead here is another - . - Also use the third. - I think it's about time we moved on to our third example. - Let's say you want a job as a waiter in New York, - so you go and type hiring waiter in N. - Y. - And when two job offers and in all cases, - all you have to do is tweet that user back or direct, - message him or go to their profile, - where a lot of the times they have the website listed and then send them an email. - So let's briefly go over the pros and cons off this method. - The pros are that it's free of any charge provides reliable leads, - and it takes just a few minutes a day. - The cons are that you have to filter through tens, - if not hundreds, - and some natures of competitors. - Pam Tweet also that sometimes the leads you find be months old, - so the need might no longer be urgent. - And the third downside as that it's not that scalable can give you a few more sales each - week on DSA. - Quick results but will never bring in hordes of clients. - But considering it's a no set up 10 minutes or less a day method, - I think it's extremely effective. - As far as the actual searching goes, - this is all up to you on. - You can make any tweaks to this method as you see the need necessary. - For example, - you may not want to search for an exact phrase and go for the any of these keywords. - Feature or search for tweets within a specific time range, - so don't hesitate to zoom in and zoom out with the targeting of your search. - The only limit is your personal creativity and identifying what a twitter user in need of - the product or service would tweet on. - The more time you spend on the platform, - the easier it gets 15. Twitter Apps: - to help you out with your content creation efforts, - I'm going to share with you re sources from video creation software stock image websites, - book recommendation in case you want to dive deeper into the concepts of social media, - and then where to outsource and delegator responsibilities for maximum effectiveness. - And I'll start with the video Resource is the first tool I recommend his video scribe dot - co dot com co. - It allows you to create whiteboard type videos with a simple visual editor. - They have a big library of stock graphics, - so the only cost you have to pay is the software itself. - The pricing starts at $29 a month, - or you can get the yearly package for 1 99 or by the software entirely in one single fee of - $580. - The second video resource I recommend is go animate. - They allow you to create cartu like videos, - and the end product is just fantastic. - As far as cost goes, - you can start with the basic plan for $39 a month, - and then the cause just keeps getting higher and higher, - depending on your exact needs. - The third solution for video creation. - There's one more nonconventional. - You will be able to create whiteboard like videos and hand drawn concepts. - All you need is a graphics tablet, - and you can get one from Amazon for $5200. - Then can't Asia Studio to record your screen or any other software you might prefer and - then audacity a free audio editing software. - But here there are no monthly fees, - so in terms of costs, - this is the cheapest. - You have a link to a guide with a video tutorial on how to create such video. - In The Resource is the last but not least, - you can purchase Adobe after effects templates from video five dot net and added them with - your own branding and story and use them to promote your business. - The cost for such templates goes from 20 to $30. - Recommend paying the product promo category of his. - These are all the video creation solutions I recommend and have personally used in the past - . - And depending on your own budget and needs, - you will have to make a choice. - Images and graphics. - Where can you get high quality graphics at a fair cost? - My first suggestion as I stated a couple of times earlier in this course goes to Graphic - River .net. - The variety of options is just ridiculous, - and the cost is far less than having any graphic designer to do the work. - I use Graphic River to get templates for my business cards for my invoices. - Even my company logo is bought from Graphic River. - The second suggestion is yet another website from the in Votto network. - Photo june dot net The reason. - I prefer this Instead of established stock photography sites like I stopped photos where - shatter stock is the cost with three or $5 I can get very high quality image, - no monthly fees by only one. - You need something like, - I said, - a very convenient and fairly priced solution. - Then I want to recommend to websites where you can find a wide variety of icons and I - concepts. - These are I can archive dot com and I confined or dot com. - The 1st 1 has a lot of free images, - but the 2nd 1 has a wider range, - and the cost for Aiken is just 50 cents up to $1. - One small piece of advice that might save you money is never buy something unless you - immediately need it. - Because a lot of the time I found myself buying every awesome image back or I consent, - saying myself that I'll surely need this on a future project. - Why not buy it now and ended up with a lot of things that I didn't really need? - So when you find yourself just adoring something favorite to file in your account and when - you really needed in the future, - check your favorites first. - I wish someone would have told me this three years ago before spending money on things that - I never ended up using book recommendations. - Personally, - I don't recommend books that often. - And here is why. - Let's say an expert in Social Media decides to write a book by the time it gets published. - It takes months, - and for some authors it can take up to two years. - Things change so fast in the world of social media that some of the things that those books - might teach might already be obsolete. - That's why, - in this course you kept hearing me talking about concepts and principles because in time, - although some things might change like menu placement, - the wording and Facebook insights. - Things pretty much stay the same, - so I'll jump right to it. - My first recommendation is Jab, - jab, - jab, - right hook. - How to tell your story in a noisy social world from Gary Vaynerchuk. - Think of it like a manual filled with tactics. - And also the book has a lot of case studies that you can emulate a news for your own social - media efforts. - The second book is Delivering Happiness. - A Bath Toe. - Profits, - Passion and Purpose by Tony Shea, - the CEO of Zappa's. - Well, - this book is really focused on company culture. - Considering Zappa's is social media success, - I'd say culture goes hand in hand with social media. - The third book is Tribes by Seth Golden, - where you learn how to lead your social media following and position your company or - yourself as the most sought after expert in the field. - That's about all as faras books go, - because personally, - I wanted to spend more time doing than learning how to do things outsourcing and what to do - when you don't have time. - But you have a budget for those of you who want someone else to handle the day to day hurls - off Twitter marketing, - I recommend. - First they get an in house employee, - and if they can't do that, - just outsource being on both sides of the fence. - A client and a freelancer here, - my recommendations for where you can find reliable workers. - The 1st 1 is allowance, - not calm. - Then you can also find a morn itched website called People per hour dot com. - More com Unknown website is freelancer, - but I don't recommend it because there's a lot of clatter. - And when you post a social media project, - all you'll get will be bids from people offering you 1000 likes for $10 saying they're real - people when in fact they are just bots. - And I don't think you like to start your social media page with 1000 fake likes, - because that will make reading insides useless and you'll get stuck with no results from - day one. - When choosing a freelancer, - always look at the reviews they got in past projects and make sure the written English is - impeccable because they will be publishing content on your Facebook page. - Good luck 16. Case Study 1: - you've reached the case study section, - where I'll show you what other small businesses did with the limited budget on the results - they got. - They will be examples of small to medium sized companies without a multi $1,000,000 ad - campaign. - Like you hear a lot of success stories that don't really apply to you or help you that much - . - So I'm going to show you what they did. - So you don't have to go through the pain of trial and error, - but skyrocket your success instead. - So without further delays, - let's go to the first case study. - And our example is Gong show Gear, - a lifestyle hockey Pepperell from Canada. - Although they are a small company, - they managed to reach over 60,000 likes and five years on Twitter on the challenge they - started with was to raise brand awareness, - loyalty and, - if possible, - promote themselves as an expert in the category they're in. - On top of that, - they needed to drive sales as well because similar to an army of business marches on its - stomach, - the solution was a hybrid of promoted tweets and a lot of content about hockey celebrities - and influencers. - As you can see here, - But they also pitched their website offers with various coupon codes, - for example, - and as the president of gang show gear himself. - Gear MCN, - Amy said in an interview for Twitter. - Advertising exceeded our expectations. - We gained the new followers and saw a significant spike in sales from Twitter. - So what were the results? - Because at the end of the day, - if you don't measure it, - it's pure speculation. - In the initial days, - they got a 20% increase off website traffic on. - In fact, - for one campaign, - they got 1000 new followers in just two days. - So what were the key? - Three actions that got them these results? - One promoted tweets with offers available under website. - Then they remember to engage with all customers. - They didn't forget that Twitter is a conversation. - In fact, - one of their most used hashtags was we Lesson. - And three, - they walked the walk, - not only talk the talk, - and they actually lessened here's example where they did just that literally. - And I really hope you do the same with your brand. - So let's move on to the next case. - Study. - A software company 17. Case Study 2: - here we are at our second case study, - and the company we're going to talk about is called Bus Dream, - a software company that helps marketers built and manage relationships with their audience - and drive traffic put into comparison with the first company we showed cased. - They have just 4000 followers, - something that proves that you can achieve success with smaller stats as well. - And the challenge for them was to increased awareness and get downloads to their marketing - guide linking outside the box the solution for them with Target people who are already - followers of nine other digital marketing influences. - This way they were able to reach the right audience that was receptive to what they had to - offer. - What helped their efforts was a clear message in their tweets that focused on presenting - the benefits. - And as one of their senior marketing managers said, - Twitter was by far the winner in terms of driving the most downloads at the most affordable - cost. - So what exactly were the results they got? - Well, - close to 25% of older downloads came from Twitter. - Also, - it was the first source of downloads and shares on. - If that's not enough it had the lowest cost per download among all other marketing channels - . - So what were the core elements to their success? - Well, - for starters, - offering value to the Rajan's because it was a 66 page guy they were offering for free, - then targeting the right audience by looking to people who already were following other - digital marketing experts and then making it visually appealing, - always including a great preview and the tweets promoting their free guide. - So I recommend that you follow these principles as well, - if you want to achieve similar results. 18. Case Study 3: - And for our third case study, - I've chosen something that I bet we all enjoy a travel destination and how they attracted - new visitors through word of mouth on Twitter, - The Monterey Convention and the Visitors Bureau promotes California's Monterey County, - renowned for the Cannery Row and miles of seeming coastline, - and not to forget plenty of wineries. - And the challenge for them was to introduce new visitors to the hidden gems of Monterey via - Twitter. - The solution, - we found was promoting the contest landing page, - where visitors could win a trip to Monterey by sharing their favorite Monterey experience - through tweets and retweets. - 14 more reach the partner would travel content website traveler, - and together they reached over 10,000 followers. - The results they got were mind blowing. - For starters, - they got over 1000 users to enter the contest. - The campaign got to recount over 2000 new followers, - and retention rate for those followers was almost 100% so they weren't in it just for the - contest. - They stayed. - So what are the three core actions that you should consider get similar results? - Well, - first, - you should encourage followers to retweet the content you are creating to friends and - family, - then maybe create a contest or promotion that involves people tweeting something. - And third, - find the relevant and inferential partner that will support your endeavor and get you even - more exposure. - And with all these tactics and the ones mentioned in the previous case studies, - I'm pretty sure in the recent future I will happily add your success story to this section - of the course as well. 19. I Don't Know Where To Start: - what to do when you don't know where to start. - As the great Steven Covey said, - begin with the end in mind. - Picture where you want to be with your Twitter marketing in 135 years. - Then write down what you are prepared to offer in exchange for those results. - Khomeini, - hours of work and how many dollars spent then split that big girl into smaller chunks that - will suddenly seem more achievable. - You really have all the know how off what to do. - Only lack is the actual implementation of your newly assimilated skills. - So why not start right now to eat something? - Look up, - a keyword related to what your business is about. - In reply to that person, - Twitter, - like the universe, - rewards action, - not thought. 20. Internet Trolls Attack My Page: - what to do when Internet trolls attack your page. - The concept of trolls has been around for some years now. - In essence, - a troll is someone who, - for the purpose of their own entertainment, - tries to damage your company image or just to annoy you. - Thes are most of the time people who have way too much spare time on their hands and can - sometimes be competitors hidden behind a user name or a fake profile. - Your protocol when dealing with Internet trolls should be fairly simple. - If the accusations they make are legitimate, - soft the problem to the best of your ability, - and sometimes you will be amazed by the effect. - The positive feedback, - often unsatisfied person whose problem was solved swiftly is far more powerful. - Then all the I love it comments you'll ever get. - However, - there will be cases where we'll have to face people with the vulgar language and false - accusations that have no basis. - You'll be amazed that most of the times these people are not even your clients. - In this case, - I recommend you just report that tweet and blocked the user. - You don't have time for childless sh were unprofessional behavior, - however, - always answer legitimate questions and problems because simply ignoring them will come back - and bite you in the you know what later on, - a problem that you answer in a few minutes or hours, - if possibly with a solution already offered will show all potential followers you're there - for them. - And don't ignore your audience. - And the likelihood of people following your business or Twitter is greatly increased. - So please don't leave for tomorrow or today. - After tomorrow, - any inquiry you might get through Twitter. 21. I'm Out Of Content Ideas: - what to do when you're out of content ideas, - you can find the answer to this and something you did once when you were a child and also - what is now a very known marketing principle. - It's called Piggy Back. - Look at someone who hasn't run out of ideas and emulate those campaigns and make them even - better. - If you can, - you can look at your competitors. - And if you won't find the answer there, - look at what other brands in other industries that you are following are doing. - Adapt those strategies to your own business needs. - Also using a note taking to like Evernote, - for example, - or just the old school Benham paper to store any ideas doesn't hurt. - And creativity is not as hard as a teacher since cool. - It's just combining two or more different concepts that nobody has yet combined. - I remember that Red Bull made a campaign in my country, - where they sold Red Bull can with a pack of six chicken wings with their well known - headline, - Red Bull gives you wings. - The Internet was filled with images, - and everyone was talking about that, - and all it took was for the people at Red bull to reach out to a poultry company and - designs and packaging. - These are the kind of crazy ideas that don't cost a lot to implement and only require your - commitment to doing something new and fresh with your marketing. 22. Dealing With a Crisis: - what to do when dealing with the crisis. - Let's say you're a Web hosting company and your servers crash like they did for Blue Host a - few months ago. - The first thing they did was acknowledged the problem publicly and say they're on it. - Then they gave regular updates. - Fire Twitter. - They put the effort and answered each and every tweet sent to them. - Whatever you do, - do not disappear from the face of the earth. - Of course, - people are satisfied and angry, - but you lose far more business if you don't keep them in the loop than you would by just - denying the problem. - The more info they have, - the more they can prepare and deal with the problems they have because of you. - So be there for them if you want them to stay with you after a crisis is over. - And as I hope you'll see for yourself one day, - many people will jump in your defense as well if you do the right thing, - although they might have the same problem as the one screaming through tweets and emails. - And as they say if you're not experiencing any challenging problems, - it means you're not growing fast enough. - So embrace problems and solve them with ambition, - not with anger, - because as much as you'll hate me for saying this, - each problem solved is immediately replaced by a bigger one, - because that's how progress works. 23. Get More Exposure: - what to do to get more exposure. - This is quite easy, - although not as common used as you might think. - Remember toe. - Always ride the trend. - And with Twitter, - this is the easiest thing you can do because you have the trending topics always displayed - on your left side bar. - Things can't get any simpler done. - This whatever the conversation of today is, - you add your own twist with. - So if it's the Oscars group selfie moment, - you make your company selfie moment. - If it's Harlem shake, - you make your company Harlem shake. - If it's for Els. - Happy. - I think you got the idea by now. - It also helps if you don't look at this as a chore, - but as a way of team building and blowing off some steam because, - believe it or not, - after a day of talking with clients and solving problems, - I'm pretty sure a few minutes where office etiquette is ignored would go a long way. - And the side benefit is that your employees friends will see that update and share it as - well, - because it's someone they know in that image or video, - not a company. - So you'll basically transform all your employees into marketing agents, - and so far I haven't heard anyone complaining of having too many orders or too much money - in their bank account. 24. Where To Get/Produce Video Content: - to help you out with your content creation efforts, - I'm going to share with you re sources from video creation software stock image websites, - book recommendation in case you want to dive deeper into the concepts of social media, - and then where to outsource and delegator responsibilities for maximum effectiveness. - And I'll start with the video Resource is the first tool I recommend his video scribe dot - co dot com co. - It allows you to create whiteboard type videos with a simple visual editor. - They have a big library of stock graphics, - so the only cost you have to pay is the software itself. - The pricing starts at $29 a month, - or you can get the yearly package for 1 99 or by the software entirely in one single fee of - $580. - The second video resource I recommend is go animate. - They allow you to create cartu like videos, - and the end product is just fantastic. - As faras cost goes, - you can start with the basic plan for $39 a month, - and then the cause just keeps getting higher and higher, - depending on your exact needs. - The third solution for video creation. - There's one more non conventional. - You will be able to create whiteboard like videos and hand drawn concepts. - All you need is a graphics tablet, - and you can get one from Amazon for $5200. - Then can't Asia Studio to record your screen or any other software you might prefer and - then audacity a free audio editing software. - But here there are no monthly fees, - so in terms of costs, - this is the cheapest. - You have a link to a guide with a video tutorial on how to create such video. - In The Resource is the last but not least, - you can purchase Adobe after effects templates from video five dot net and added them with - your own branding and story and use them to promote your business. - The cost for such templates goes from 20 to $30. - Recommend paying the product promo category of is, - These are all the video creation solutions I recommend and have personally used in the past - , - and depending on your own budget and needs, - you will have to make a choice 25. Images and Stock Photography: - images and graphics. - Where can you get high quality graphics at a fair cost? - My first suggestion, - as I stated a couple of times earlier in this course, - goes to Graphic River .net. - The variety of options is just ridiculous, - and the cost is far less than having any graphic designer to do the work. - I use Graphic River to get templates for my business cards for my invoices. - Even my company logo is bought from Graphic River. - The second suggestion is yet another website from the in Votto network. - Photo june dot net The reason. - I prefer this Instead of established stock photography sites like I stopped photos where - shatter stock is the cost with three or $5 I can get very high quality image, - no monthly fees by only one. - You need something like, - I said, - a very convenient and fairly priced solution. - Then I want to recommend to websites where you can find a wide variety of icons and I - concepts. - These are I can archive dot com and I confined or dot com. - The 1st 1 has a lot of free images, - but the 2nd 1 has a wider range, - and the cost for Aiken is just 50 cents up to $1. - One small piece of advice that might save you money is never buy something unless you - immediately need it. - Because a lot of the time I found myself buying every awesome image back or I consent, - saying to myself that I'll surely need this on a future project. - Why not buy it now and ended up with a lot of things that I I didn't really need. - So when you find yourself just adoring something favorite to file in your account and when - you're really needed in the future, - check your favorites first. - I wish someone would have told me this three years ago before spending money on things that - I never ended up using. 26. Reading Recommendations: - book recommendations. - Personally, - I don't recommend books that often. - And here is why. - Let's say an expert in Social Media decides to write a book by the time it gets published. - It takes months, - and for some authors it can take up to two years. - Things change so fast in the world of social media that some of the things that those books - might teach might already be obsolete. - That's why in this course you kept hearing me talking about concepts and principles. - Because in time, - although some things might change like menu placement, - the wording and Facebook insights, - things pretty much stay the same, - so I'll jump right to it. - My first recommendation is Jab, - jab, - jab, - Right hook. - How to tell your story in a noisy social world from Gary Vaynerchuk. - Think of it like a manual filled with tactics. - And also the book has a lot of case studies that you can emulate a news for your own social - media efforts. - The second book is delivering Happiness, - a Path to Profits, - passion and Purpose by Tony Shea, - the CEO of Zappa's Well, - this book is really focused on company culture. - Considering Zappa's is social media success, - I'd say culture goes hand in hand with social media. - The third book is Tribes by Seth Golden, - where you learn how to lead your social media following and position your company or - yourself as the most sought after expert in the field. - That's about all, - as faras books go, - because personally, - I wanted to spend more time doing than learning how to do things. 27. Outsourcing Your Twitter Marketing: - outsourcing and what to do when you don't have time. - But you have a budget for those of you who want someone else to handle. - The day to day hurls off Twitter marketing, - I recommend. - First they get an in house employee, - and if they can't do that, - just outsource being on both sides of the fence. - A client and a freelancer here, - my recommendations for where you can find reliable workers. - The 1st 1 is the last dot com. - Then you can also find a morn itched website called People Per hour dot com. - More com Unknown website is freelancer, - but I don't recommend it because there's a lot of clatter. - And when you post a social media project, - all you'll get will be bids from people offering you 1000 likes for $10 saying they're real - people when in fact they are just bots. - And I don't think you like to start your social media page with 1000 fake likes, - because that will make reading insides useless and you'll get stuck with no results from - day one. - When choosing a freelancer, - always look at the reviews they got in past projects and make sure the written English is - impeccable because they will be publishing content on your Facebook page. - Good luck 28. Last thoughts: - Okay, - so these are the last few minutes where you will be hearing my voice. - And I hope at this point you are tired of listening to me and eager to take action. - And that's my message to you not to stop it, - knowing something but implement what you learned. - Don't delay. - And if you're afraid of making mistakes, - don't be. - In fact, - it's better to do them when starting out. - When nobody can see you. - Blunder, - then have to do them. - Once your Twitter presence is already established, - nothing is written in stone, - especially now with social media and the Internet. - 15 years ago, - people were saying, - I will never have a mobile phone, - because why would I want someone to call me when I'm not at home or at the office? - Now almost everyone has a mobile phone. - Some have two or 36 years ago, - everyone was saying, - I don't understand this Twitter 140 characters is just so limiting. - Yet now 500 million tweets are sent each day. - Progress like your marketing efforts should never ask for permission. - And I'll end by reminding you once more that although the higher the numbers on your screen - are be it angry birds, - high score bank account, - Twitter followers. - You don't need that many people to be successful, - but what you do need is a solid and authentic relationship with those that you do interact - with. - Check your phone call history. - Most likely there are 3 to 5 people you talk regularly with, - and you know you can rely on. - The same goes with Twitter. - You don't need 10,000 followers, - 200 or 300 followers who are also your clients that love what you do. - And whenever the topic comes up, - they mention your business is all you need to thrive. - Thank you, - and I hope I've been of use to you and that your smallest Twitter marketing success will - dwarf my best.