Twitter Marketing Essentials: How to Boost Your Conversions
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About This Class
Kickstart your Twitter game with content marketer and reporter Joyce Manalo. She published a trend report about Twitter and presented about social media. If you’re a new or intermediate Twitter user, take this class to get a better understanding of Twitter’s purpose, key content and analytics features and refresh your marketing strategy. Twitter is a tool to get people to do things like visit your website, read an article, check out a product, download an app or buy something. These are some of the ways businesses measure their marketing efforts. Pardon the jargon, but it’s called conversion. After this course, you’ll be able to create a badass conversion-led Twitter strategy!
Joyce Manalo loves to collaborate directly with brands, business owners and cultural organizations to build their online, social and mobile community.
She is a freelance content marketer who researches and writes about digital marketing trends and provides online and mobile content solutions for small- to medium- sized businesses.
Since 2007, she produced visual and editorial content to develop online audiences. Her background in finance and culture allows her to quantify and qualify creative efforts in branding, messaging, editorial, and curation. She previously worked with Skift, YouTube and Contently and Gogo, to name a few.