Kickstart your Twitter game with content marketer and reporter Joyce Manalo. She published a trend report about Twitter and presented about social media. If you’re a new or intermediate Twitter user, take this class to get a better understanding of Twitter’s purpose, key content and analytics features and refresh your marketing strategy. Twitter is a tool to get people to do things like visit your website, read an article, check out a product, download an app or buy something. These are some of the ways businesses measure their marketing efforts. Pardon the jargon, but it’s called conversion. After this course, you’ll be able to create a badass conversion-led Twitter strategy!