Twitter Ads: Eazl's Twitter Advertising 2018 Certification Course

Davis Jones, Co-founder of Eazl

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24 Videos (2h 14m)
    • Twitter Ads: 2018 Twitter Advertising Certificate Course (Short Trailer)

      0:51
    • [Section 1] Welcome to the Twitter Advertising 2018 Certificate Course

      7:47
    • [Section 1] Twitter: The “Instant” Social Network

      2:56
    • [Section 1] Play the Interactive Twitter Ads Manager Simulation Game

      6:42
    • [Section 1] Revealed: The Results of the Twitter Ads Simulation Game

      4:24
    • [Section 1] Let’s Set Up Your Twitter Ads Account (Beginner)

      1:54
    • [Section 1] Let’s Set Up Your Twitter Pixel with Google Tag Manager (Intermediate)

      7:36
    • [Section 1] Recap: The Twitter Network and Building Remarketing Audiences

      2:32
    • [Section 2] Concepts We’ll Be Using to Launch Twitter’s Objective-driven Campaigns

      4:16
    • [Section 2] CAP: The Three Components of the Twitter Ads Ecosystem

      3:24
    • [Section 2] Let’s Design Creatives in the Twitter Ads Creative Center (Beginner)

      15:12
    • [Section 2] Launch a Video View Campaign with a Risk Reversal Strategy (Intermediate)

      8:13
    • [Section 2] Launch an Engagement Campaign Using Event Targeting (Intermediate)

      6:48
    • [Section 2] Let’s A/B Test Ad Content in a Website Clicks Campaign (Intermediate)

      5:36
    • [Section 2] Let’s Build Brand Awareness with Competitor Audiences (Intermediate)

      5:44
    • [Section 2] Let’s A/B Test Follower Campaigns vs. Awareness Campaigns (Intermediate)

      2:35
    • [Section 2] Let’s Launch an App Install Campaign with On-platform Remarketing (Intermediate)

      5:56
    • [Section 3] Let’s Create Tailored Audiences with an Off-Twitter Datasource (Intermediate)

      6:18
    • [Section 3] Let’s Launch a Remarketing Campaign Using Tailored Audiences (Intermediate)

      3:02
    • [Section 3] Let’s Analyze the Viral vs. Paid Reach of Your Promoted Tweets (Beginner)

      2:36
    • [Section 3] Learn 5 Optimization Techniques for Your Campaigns (Intermediate)

      14:09
    • [Section 3] Let’s Bulk Edit Your Twitter Ads Campaigns (Advanced)

      2:20
    • [Section 4] Find Out the Results of the Campaigns We Launched

      8:07
    • [Section 4] Let’s Reinforce Some Key Concepts and Get You Your Certificate

      5:08