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Tweet Like a CEO: Building Thought Leadership on Social Media

Maddy Osman, SEO Content Strategist at The Blogsmith

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7 Videos (47m)
    • Introduction: Building Thought Leadership Using Social Media

      5:12
    • Leading from the Top of Your Organization

      5:22
    • How to Choose a Platform

      4:58
    • Giving Yourself a Digital Makeover

      5:04
    • Influencer Marketing: Making Friends in High Places

      4:30
    • How to Create Shareable Content

      12:16
    • Content Curation 101

      9:51

About This Class

"Thought leadership" is a big concept that can feel overwhelming. With the right process in place, you too can become a thought leader in your industry! This class will cover the principals behind why it's worth the effort, how to lead from the top of an organization, how to choose your ideal social platform, why you might need a bit of a digital makeover, how to make friends in high places (influencer outreach), creating shareable content, and how to effectively harness content curation. Whether you're an executive at a company or a freelancer hustling to build your own empire, there are plenty of actionable takeaways!

What makes me qualified to teach this class? I have bylines with many high quality industry publications (GoDaddy, Sprout Social, Search Engine Journal, etc.), 11k+ followers on Twitter, 4k+ on Instagram, and 2.5k+ on LinkedIn. It's all based on my own personal experience!

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Maddy Osman

SEO Content Strategist at The Blogsmith

Hey all! I'm Maddy Osman, or as my clients know me, The Blogsmith. I write for high-authority publications like Search Engine Journal, GoDaddy, WPMU Dev, and Sprout Social.

It's hard for me to sit still, and I'm the co-organizer of WordCamp Denver and the Denver chapter of Freelancers Union. I'm also on the board for BMA Colorado in charge of social media.

After a few years in sales, I was feeling unfulfilled and decided to go out on my own. Thanks to many years of blogging...

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