Turn your Sketches into Festive Greeting Cards, in Illustrator | Daniela ⚘ Usurelu | Skillshare

Turn your Sketches into Festive Greeting Cards, in Illustrator

Daniela ⚘ Usurelu, Quirky Sewing | Surface Pattern Design

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13 Lessons (57m)
    • 1. Preview

    • 2. Introduction

    • 3. Class Project + Scanning Artwork

    • 4. Using Illustrator to Digitize Sketches

    • 5. Image Trace in Illustrator

    • 6. Building Shapes

    • 7. Illustrator Card Template without Bleed

    • 8. Card Assembly - no Bleed

    • 9. Illustrator Card Template with Bleed

    • 10. Card Assembly - with Bleed

    • 11. Using Mockups

    • 12. Selling Cards as Instant Downloads on Etsy

    • 13. Thank You


About This Class


Turn your Sketches into Festive Greeting Cards, in Illustrator

This class answers technical questions to designing a greeting card (from sketching, scanning and digitizing artwork to building shapes in Illustrator and creating card templates). Whether you want to impress friends and family with professional looking cards this holiday season or you want to start selling instant download cards on Etsy, this class is for you! I hope you will join me and learn how to "Turn your Sketches into Festive Greeting Cards"!


1. Preview: Hi there. My name is Daniela. You sure? But I go by the name of quirky Daniela in the art world. I am a self taught graphic designer from Bucharest, Romania, and passionate about making patterns imprints and I want to share with you my process. So a big warm welcome to my online class turned your sketches into festive greeting cards in Illustrator Let's start our project and let's make the most gorgeous greeting cards that you can give your loved ones or your family or you can even put up for sale. 2. Introduction: Daniela, and I'm here to give you a glimpse of the amazing growth of greeting cards. Greeting cards are such an incredible and fun way to interact with others. Share a thought or feeling. Over the past couple of years, I've grown the habit of making my own personalized greeting cards, tax and gift wrap that I give my loved ones over the winter holidays. Greeting cards are simply a fun on such a deep way to connect. Two others are in a day. During this class, we will explore the way you can use your sketchbook intern years, catches and ideas into fund and professional looking greeting cards, which you can have printed and give your friends or family. Or you can upload and sell them online on, etc. As him made cards or instant download principles, I will share my process of creating card templates will focus on digitizing doodles as catches in illustrator and draw vector shapes. I encourage you to join the class project, create your own greeting cards and shared them with your classmates. Let's get started 3. Class Project + Scanning Artwork: for your class project. You will design three different cards, two without the bleed and one with the BLEEP for your project. I want you to do some sketching for your festive motives. Create her beat style and the spot illustration in Illustrator. Create two templates for your cards one week and one without the bleed. Print and assemble your cars and share your process and final work your classmates and night to successfully complete the class project. You'll need the following your original festive sketches a scanner or phone to digitize her sketches, illustrator or any editing tool you master a color printer, a letter sized card, stock paper, a cutting math ruler and utility knife or paper cutter. To cut your cards, it's going to to score your cards. Envelopes fitting four and 1/4 by 5.5 inches. Cards. Let yourself be inspired by your favorite holiday and start sketching. Once you're down sketching some ideas, meet me in my next video, where we will scam and digitize our drawings. When you're done sketching, you can capture your artwork by either scanning it or if you don't have a scanner. You can even use your phone to take a picture. If you're drawing, I'm using an HP scanner. It's an M F B 1 77 FW multi functional printer. It's not the best scanner when it comes to painted art brick, but since I don't do much water colors or crayon drawings, it works just fine for black and white sketches. I'm going Teoh scam my drawings in black and white at 300 d. P. I. But first, let's hit preview and see that we have the correct artwork. Everything looks fine. So now I'm just gonna scam my here. My drawings. Great. We can now open our artwork in Illustrator and digitize our shapes. 4. Using Illustrator to Digitize Sketches: before diving into digitizing your drawings, I will take a moment to discuss the advantages. First of Disadvantage, just obsessing illustrator Instead of Photoshopped, the digitize your artwork. First of all, illustrator works with vector shapes rather than raster images. The way for the shop does. I love the flexibility of victor shapes because you can resize and this times without being concerned about quality loss the way you would be when working with the raster images. I am also a person that changes her mind a lot, so that is important to me to be able to freely resize my shapes and illustrations. And then there's image trace to any illustrator that makes things so much easier. It will automatically trace your image and create vector shapes for you. You can adjust the trash hold level to get more or less details, depending on your sketch project and preferences with image trace. You can preserve your line art, but you can also create Phil shapes on the fly. So that's a big plus for me on the downside with illustrator you all those details in your sketches. If you're talented at drawing and sketching, you might want use photo shop the highlight your skills and preserved that him drawn field . And if you don't have a scanner to scan her drawings and use your phone to take a picture, you will first have to de saturate and the just black and white levels in photo shop before image tracing in Illustrator So you will be already using two tools. When I was first learning about digital graphic, I started using photo shop and they loved it. I got the hang of it, made progress in produced beautiful graphic, and then a friend of mine introduced me to illustrator and has since become my favorite tool. I know opened for the shop only when I absolutely must. So the bottom line is that we all have our preferences, and the method that yields the best results for us is the one we feel more comfortable using. That probably also plays a role when choosing. Want to over the other 5. Image Trace in Illustrator: know that we have scoundrel our sketches. Let's check that everything looks fine. I'm pretty happy with my scam. So it's not open illustrated in place. Our skin. I'll go to file place, select my sketch and hit embed tree Bad image. I'm going to use image trace to fact arise my sketches. If it's traces not already opening your panel, you can access it by going to window seeming to trace. I work in black and white, and if you need to adjust a trash hold to get more or less details, do so. First, I will enable previous to actually see what we're doing. So it doesn't trash hold as needed for your own sketch. I'm pretty happy with this result, so we'll leave it at this. Oh, he'd expand to expand my shapes and then I will group everything. So with all my heart board selected, our should control right and, um group. When he used this method to digitize your artwork, you will also end up with White of the paper you drew on. So simply select somewhere outside a shape and he delete this will get rid of all the white of the paper and if you don't have a closed shape the inside of that cheap. But don't worry. You can easily recreate any shape you have distorted by using shape builder to or the pen to. If you have any other unwanted markings, make sure to delete those as well. What I like to do now is to group on my shapes. So I've become the lasso tool. They will select each individual element and then group everything. So I have everything nicely organized. So select each element and you can group it by either hitting control G on your keyboard. If you're working in windows or you can hit right click on your mouse Edgers group, I will do this for the rest of my shapes. Okay, now that I have grouped all the element So I do this because I like to be organ It would like to have everything nicely group so I can access each individual object without messing everything up. Okay, Eso Basically there are a lot of methods that she can cues to digitize your art quick. You can also use, for example, for the shop to first import your skin and in fact shot you can get rid of the white of the paper right away, and then you can export to illustrator just a line work also if used for the shop, you can use your original artwork. So your original line art what I did in Illustrator. By using the image trace option, I practically digitized my sketch so it's more rounded. It doesn't have that natural fluid aspect when it's your drawing. But in this project I don't intend to use, my originals get. So this method works just fine for me, and I've noticed in time that just using illustrated this way yields the best and fastest results for me. 6. Building Shapes: So once you've scanned your sketches and important them in illustrator, whether he used image, trace or not, go over all your lines and trace them. Use beach Tool. You feel comfortable or a combination of tools like I do. I like to combine image trays with pen to shape builder Tool the Pathfinder and this most tool you're shapes don't need to be exactly perfect. Anyways, you can later adjust any shape you want, using the direct selection tool for smooth tool. I like things that are easy to do, intuitive and that they're efficient in terms of time, effort and visual impact. So when I draw my shapes and illustrator starting from my sketches, I want that process to be a smooth as possible. I've built this medal for myself where I use Illustrator's tools to do most of the work for me. After I sketched somebody s and scam my drawings, I want illustrator to do as much as possible for me. Chris. I used image trays that gets me vector shapes that I can resize and reshape freely without the fear off quality loss. It also allows me to preserve Leinart. Did I can later, he was on in in my here pattern or illustration to build the shapes and add color to them. I use a combination of pen, tool, smooth toe and shape builder tool. So now that you have, for all your drawings done, you're ready to use them. Create your car design as either a spot illustration or seamless pattern, access by class repeat patterns made easy in illustrator for a step by step process for creating a repeatable pattern. 7. Illustrator Card Template without Bleed: in this video, I will take you through my process of creating a card template in Illustrator. We will be preparing our documents for cars that are built a spot graphic or a central in frustration. When the design of your card is a central spot graphic, there is no need for document bleeds as there's no risk of having the design cut off when printing and assembling your card. If your car designed features a background color or a pattern, then you should use the bleed template, which we will build in the next videos. Start by creating an illustrator document letter size 8.5 by 11 inches Portrait orientation orientation under advanced choose color loan CM Break A says we will be printing this document 300 d. P. I. For high print quality. Using this template, you'll be able to print two cards 4.25 inches by 5.5 inches. Both landscape or portrait orientation. The lower route or the hard way would be to first split your art Borden half to delimit or your first card goes and where your second card goes. Then he would be creating a guideline to delimit the back and the front of each card. Additionally, you could create guidelines. Trident defied the center of each side of the card, so it's easier for us to place our design in the middle of the card. This is such a tedious process, isn't it? You will end up with three horizontal and three vertical guidelines, but here's where illustrated makes your life so so much easier. We can get the same outcome in just seconds. Price. Using the rectangular greed tool, select rectangular Agree tool. Click anywhere on your art board. The rectangular grid two options will open seven default size to 8.5 and 11 inches, said the horizontal and vertical dividers to three. Make sure skew is set to zero aligned with your art board. So, like the greed, go to view guides and hit make guides. Or you can simply use the keyboard shortcut Control. Five. Right Click anywhere on your art birth and shit block guides and there you go. We created our first car template four Hearts, which don't require a bleed. Now that you have created your template, it's time Teoh. Create the design of your cards. Bring in your artwork I seem to place it in the template. Reach your design in the center. Have your card. So here is the front of your first card and this will be the back of your first card. This is the friend of your second crime. It can be the same design, or you can choose to print two different cards on the same sheet of paper. So I'm gonna please my my our trick in the center of the front of the card. If you choose so you can add your watermark or a message on the back of the card again, I'm gonna position it in the center of the back. This looks good to me, So I'm gonna replicate and do did the same steps. For the second card. You can use your best judgment to place your artwork, or it can be very precise. And you can place the artwork in your second card exactly where it it's placed on the first card. So to do so, So like the artwork in your first card copied, I'm point basted in place by hitting control F on your keyboard. Then go to a transform co ordinates and in your white co ordinates and have 5.5 inches and hit. Enter. And there you go. Your artwork has been copied in the exact same place on the second card as it is on the first card. So now you have two identical designs. Save your cart as a pdf file. Give it the name you'll remember can save. It's now time to print your design. So opened the pdf file you saved earlier. This is how your card looks like. So this is your sheet of paper a go ahead and printer designs. Make sure that you have selected the paper size said to letter and that you select the appropriate paper type. I will be printing my cards on that glossy card stock paper, so I'm gonna choose that kind of paper. So print your artwork and meet me in my next video. Where we will assembly are card 8. Card Assembly - no Bleed: So I've printed out my designs. We will start with the card that doesn't have a bleed again, is you don't even bleed. If here card features this pot or central graphic, there's no risk of having your design cut off. I am measuring my business paper, so I know where the centuries. So you can use, um, utility knife and rumor to cut through the center. But I'm going to use my paper cutter. I am based in Europe. So the basic paper format here is a for it, but the same principles apply whether he used a four or letter sized paper. You now have two cards. Let's take each card. You want to find the center of your card. You must know Macon invent and scored our card out the center. You can use a scoring tool, a knife or whatever truly have at home. I'm actually using my pain tonight with great results, so don't worry if you don't have any professional tools that hope. But if you're making cards very often or you're selling can make cards you might consider investing in a bone folder or a scoring board. So find the center, use whatever tools. You have a camp and score. Apply enough pressure to make invent into the car. Fold your card along the evening. How he sees death. Follow the same steps and score and fold your second card. It's congrats. You've made two beautiful greeting cards. 9. Illustrator Card Template with Bleed: in this video, I will take you from my process of creating car template in illustrator, but this time put full bleed. This card template is suitable when your car design features a background color or a pattern. When you have such a card, there's a risk of having your design cut off when printing and trimming your card. Or you may end up with white spaces. So here's the template will be building. It looks a little different than the one without the bleed. Also, you will only be able to print one card per sheet of paper, so let's get started. Let's start by creating our new documents. So choose aside the size as a letter 8.5 inches by 11 inches and the orientation landscape . Make sure you work in CM Waikiki and you set Ah, you're dippy I to 300 BP. I hit OK. There are many ways you can set up your guides, but I have chosen to do it this way because it's fast and there's not much math involved. Start by creating a rectangular. She was only the fill color and those stroke It's rectangular tool and click anywhere on your art board. They find the size is as follows. The width will be eight 0.5 inches and the height five by five. These air dimensions of the card unfolded. Okay. Make sure your center it to your cardboard click again and create a second Rick tango. This time I will add the bleed. So I will be using a bleed of syrup on point 1 to 5 inches. So what I will do is onto this dimension zero point going to five, multiplied by two. So that's 0.25. I will do the same to my height. So I will add to appoint 25. He don't day. I will fill this rectangle with a different color. So it's noticeable. And again I'm gonna centered. But my selection to on I will select both Rick Tangos and I will hit make guides. Next, I will create the guideline where the card folds. So choose the line segment tool. I was switch to a stroke and that will drew a line the size of the height of my art board. So 8.5 inches A straight line I'm gonna send to rid horizontal align center. No, I am good. The, uh, draw another guide that this will be the bleed for my front side of the card. So what I will do is as follows. I will select the line I previously drew. I will hit control C and control F on my keyboard to have it based in front. Go to transform tool in your ex co ordinate abstract 0.1 to 5 inches. I said, OK, you know have two guides. I was like two lines. Now he'd make guides. So basically, this will be the back of her card when the full believe and this will be the front of our card again with full bleed. I will now draw guides so we know where to cut our design. Once printed, go again to your line segment tool switch to a stroke and draw a line at the intersection between your page and the big rectangular. So draw a straight horizontal line the size. If you're, um, with so 11 inches, you can select it and by holding out and shift on your keyboard, have another copy of it at the intersection with the small Rick tango. So you now have two guides do the same at the bottom and the same for your horizontal guides. Let's add the fold and the cut lines. Grab your line segment tool. Make sure you use a stroke minus black. Draw vertical line along your central guideline. It would be this one I'm gonna assume in so you can see it. So it's right over there. It finishes, um, at the intersection with the most outer guideline in the carpet. But he didn't control See on my keyboard gonna zoom out. I'm gonna place it at the bottom of my template Does well so this will be your fold line. Let's know mark the cut lines, so draw vertical line along your inner guides said this one's You can do that by drawing another line. Or you can grab these ones and just hitting control C control V and moving them until they intersect with your guideline. While these lines are selected, hit out and shift on your keyboard and dragon drop until the lines intersect with the most inner guideline on your right Part of the template Do the same for here. Horizontal guidelines Keep in mind the Catalans must intersect with the most inner guideline instead of copying, I just moved it. Okay, so I'll say that again. I'll shift and release. Okay, so they're both there. - This will ensure that when printing and assembling your design, one get cut off. You can use a dotted line to differentiate between the cut lines and the fold line. Here's how the document looks like with and without the guidelines. And there you go. You have the template with the full bleed, which is appropriate to use when your design extends all the way to the edges of your card when you use a background color or you when you use a pattern design. 10. Card Assembly - with Bleed: it's now time to move on to our full bleed designs from cutting and folding. You want to start by squaring your card, so grab your scoring tool. You want to do this first before starting cutting your card, because once you cut the margins of the paper, you'll also cut your scoring marks. So lighten up your ruler, who you're scoring marks and score. Scoring your card first. Makes folding that much easier. Lighten up your ruler with one side off your crop marks, use here. Utility knife. I'm actually using my fabric cutter and cut along this side. Make sure to apply enough pressure to cut the card stock. Also, make sure not to cut all the way to the edges of the paper because you end up cutting the other set of crop marks. So this is the first cut a za can see. I didn't cut all the way to the edges of the paper because I didn't want Teoh lose the crops on the opposite of the paper. The favorite, So I know all know. Later on, we had to cut to the same for the other car prints. Next, I'll be working on these crops. Make sure to apply enough pressure to cut all the way through the card stock. - And there you go. This is your card. So, as you can see, we don't have any crop marks on our final design on our card. And even if we haven't been very accurate with our cutting because we used a bleed, our design looks just perfect. There are no white margins or places where you can't. You can't see the design. Me already scored our card. So it's now time to folk cart along the indented that were previously made. And there you go, you have off your designs complete and your cards printed and assembled. Now all that's left is for you to find a nice effort and give it to somebody you care about . 11. Using Mockups: So you get some great ideas, work in some digital magic and distract your greeting cards. That's awesome. You've even created templates to easily print and assemble your cards, so you figured that that's even close. Even if you design the greeting cards for your own personal use, take a minute to put your design out there, share it to the world. Show your work on social media, your block or port for your website. Let people know you've designed this amazing artwork, and the best way to showcase your designs is by using more caps. When you're using more cups to showcase your design, you're basically doing two things. Obviously you're sharing your designs, but you're also letting people know how your designs look like on the real merchandise and in this case, on greeting cards, Let other people see your artwork, put your design in context and get the feel of how it would look like on an actual product . Using more cops is also a great way to create beautiful, engaging visual posts for social media, and you can add this photo with chip portfolio, too. A great place for more cops is creative market. It's a great resource for more cops and start photography. Just perfect to have, like your own designs. Simply type in the mo cap, the type of mark up you're interested and the peat anti to search for it. There are plenty of beautiful resource is for my keywords greeting cards, and you can choose from literally hundreds of beautiful designs. You can also find bundles of mockups where you can have a moke up for greeting cards or showcasing paper designs or even frings. By producing a woke up, you can showcase designs in different backgrounds and goes in size is if you don't want to invest in more cups. At this point, there are also plenty of free. Resource is out there. Look up. Word is a great place to find freebies and woke up samples. I've been your keyword and hit search. There are so many resource is to choose from, if unfree ones. This is such a beautiful design. It's one of my favorite. We can find the backups for special occasions and holidays like Valentine's Day, for example, you can find more cops with a rustic touch with some styled photography background with flowers and greenery. There are plenty of free sources to choose from. I got this mock up of a greeting card off scratch foot background from Aqap World, so the sample we got from a cup world is actually part of a larger bundle. And if you breach the entire Brundle from creative market, you can see that it contains marks for different types of products, like four frames for portrait frame for a landscape frame. Or you can see that two different types of current included. So obviously, when you're if you're want to purchase a bundle, you'll get more than just one simple markup. So your descent goes here, usually get instructions we turned down, look or purchase, but all you need to do is replace the layer with the default contact. Add your own design, so simply grab your artwork formulas treated basted it you'll need sometimes like I need to do Now you have to precise in the position it accordingly, but you can also see what are the dimensions of the layer in for the shop and create the art born in illustrator of the same size so your artwork will fit in perfectly save for women, and you're ready to showcase your beautiful greeting cards. So these are my designed to using this Scratched with the markup as it gets here have changed the colors of the flowers because I think the blue, the book color sits better and my theme, which is Christmas greeting cards. 12. Selling Cards as Instant Downloads on Etsy: If you want to start setting your carts as a digital download, it is a great place for that. Although it is mostly known for being a handmade marketplace, it's also place where you can sell vintage items as well as digital downloads or how etc cause it is thumb downloads. So in this video, I will show you how to create a listing for such a instant download product, and that will throw in some tips and tricks about things to include in your listing so you can make it easier for the client to purchase digital downloads from you. So head on to your Etsy account and create a new listing. So the first thing that you have to do is add product photos. So once you've designed your greeting cards, you can do one of the following things you can add with photography. That means you can print out your card. You can assemble it, and you can take photographs of your card. This way, Uh, you control your background, your props and the feeling that you want to convey that your customer. You also create your own brand and brand mood. But on the other side, uh, it's it takes time. It's much more consuming than using more cups. You also need good photography skills and editing skills. And, of course, ah, good camera. The second way you can add for the graphs of your product is by using more caps. You can either purchase bundles or you can download free Marcus, and you can add your design to this kind of more cups. It's easy and fast to do. It's accessible. If you purchase a bundle, you can create variety in your photos, and no photography skills are required. On the downside. It probably won't be unique the way she purchased or you don't loaded the Fremaux Cup. Probably other people did it as well, so it's kind of hard to create a brand identity ranges use on this kind of more caps. There are limited things you can you can do or change when using camo cap. Depending on the quality of the mo cap, it may be noticeable that it's only a mark, and it's something that you might not feel comfortable with after you filled in the title of your product of your listing, and you have chosen the category on the rigid falls. I you must set the type of your listing so you can choose from physical. This is the handmade product that you make, and it's it's a tangible items, or you can sell a digital download. So in this case will be selecting Digital as we are selling at digital file, that bias will download type in the description of your product. Make it clear for the customer that it is a downloadable product that is, no physical product will be shipped. Not all its customers are proficient had buying instant download files. So take the extra time and at in that information in lots of places. So you make it crystal clear to your customers that they will not be getting a physical product, their purchasing an instant download that they need to delude safe on their PC and afterward, print and assemble at their information. Teoh, including your description, is your them, in essence, so be clear about that they missions or your file and what the client will beginning. It's also useful to add information about how to purchase how to download and print and assemble your card. I have a short description about how to assemble the digital product read there in the description of the product. But I also include a file which attach in the bottom section on their files. Make sure you include the terms of use. You might want your fast to be used only for personal use, or you may also lie with for commercial use. Either way, make sure to state that them's a fuse and the digital files upload the files to be downloaded. These are the files that the customer will get after they make the purchase. So here you must add your card, said design of your greeting card. I usually choose to add and upload both a pdf as well as a J Peg file. And it is because, um, only one hand you need. Acrobat Reader Chopan, A Pdf file and perhaps some people don't have it installed or don't know how to use it properly. So I've had some bad experiences printing JPEG files. It happened to me to end up with a design printed are which is smaller than my original design. So it happened to me a couple of times eso to avoid this kind of problem. I include two files, the PDF and the J pic. I also take time to include instructions on how to print and assemble the greeting cards after you have included all the required information, such as the digital files to be downloaded by the customer, the quantity price, the description, the type of product, their annual options and, of course, the title in the category you can go to preview so you can see how customer sees your product listing. Another thing to pay attention to is your shop policies. Uh, if you start selling the digital down looked items, you may want to update Urschel policies concerning very fund policy. Once a customer purchases anus and download products, they can access it or downloaded at any time. So even if it client is unhappy with its purchase and once a refund, there's no way for you to prevent our the download and use of your files. So, oh, make sure you think about whether you want or you don't want to our for refunds. Also, you You may also want to address issues as, uh, personalized changes. Why color or funds or different design changes? You want to think if you would like to offer these kind of changes if you would charge for them. And what is your processing time? That being said, if you're happy with your listing, just click on publish and your product will go live. 13. Thank You: Thank you so much for watching my class. I really hoped you liked it and he found it informative and easy to follow. Don't forget to share your class project with me. I would really love to see it.