Trade Show Success: How to Prepare, Exhibit & Follow Up Staff Pick

Shannon McNab, Surface Designer & Illustrator

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22 Lessons (1h 42m)
    • 1. Introduction

      1:57
    • 2. Two Methods to Decide If You’re Ready for a Show

      5:18
    • 3. But Are You Really Ready to Exhibit?

      4:57
    • 4. Designing a Trade Show Ready Portfolio

      5:06
    • 5. Portfolio Presentation Options

      4:55
    • 6. Booth Design Part 1: Banners

      5:36
    • 7. Booth Design Part 2: Mockups & Decor

      7:05
    • 8. Booth Giveaways

      2:04
    • 9. Pre-Show Marketing

      8:02
    • 10. During Show Marketing

      3:00
    • 11. Additional Marketing

      3:49
    • 12. Booth Insurance

      1:33
    • 13. Show Forms

      7:23
    • 14. Preparation Timeline

      2:00
    • 15. Building a Price Guide

      6:45
    • 16. Packing for the Show

      4:58
    • 17. Interacting with Clients at Your Booth

      6:42
    • 18. Exhibitor Best Practices

      5:40
    • 19. Post Show Follow Up

      5:53
    • 20. Post Show Portfolio Audit

      4:40
    • 21. Final Thoughts + Assignment

      2:55
    • 22. Blooper Reel

      1:32
115 students are watching this class

About This Class

Trade shows are an incredibly time consuming and expensive endeavor, but exhibiting at one can have an enormous positive impact on your business – provided you know what you need to do to have a successful show.

And that's the issue I ran into back in 2017 while researching for my first show; it was incredibly hard to find information about every aspect of the trade shows. And it's why I decided to make this class!

WHAT THIS CLASS IS ABOUT:
Trade Show Success touches on the entire art licensing trade show process from beginning to end. We'll discuss everything from how to decide if you're ready to exhibit and I'll explain all aspects of show prep from banners and marketing material to show forms and mockups. 

But prep isn't the whole focus of this class! We'll also review what to do once the show actually starts and discuss the importance of building a solid post show follow up strategy that can lead you on a path to success.

WHO THIS CLASS IS FOR:
This class is for designers with limited experience who are trying to decide whether exhibiting at an art licensing trade show is for them OR for those who are ready to exhibit, but are intimidated by all the trade show prep. 

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Special thanks to the people at Emerald Expositions for their permission to use video and photos from Surtex – it would not be the same class without it! Thanks to JP of SectorBlu for providing the Surtex B-Roll footage & Scott Tsai for the show photographs.

Also, heartfelt thanks to two of my fellow designers, Lizzie Clark and Liz Mytinger, for permission to photograph their Surtex 2019 booths and include them as part of this class.