Top Tip: How to do an elevator pitch: | Chris Jones | Skillshare

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Top Tip: How to do an elevator pitch:

teacher avatar Chris Jones, Arty, farty and a tad crafty....

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (17m)
    • 1. Introduction to Elevator Pitches

      0:41
    • 2. What is an Elevator Pitch?

      5:30
    • 3. How to create your pitch

      4:12
    • 4. Tips on creating your pitch and wrapping it up

      6:16
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About This Class

Increasingly in modern life, we are shortening our attention span, and this is spilling over into other areas of life - from surfing social media, to watching snappy short videos through to recruitment processes and selling our services.

This is where elevator pitches come in - short and succinct, they force you to really consider what you want, how to say it and the effort involved in being professional but timely!

This course will cover off what a pitch is, how to do one and add in some tips on how to do it well!

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Chris Jones

Arty, farty and a tad crafty....

Teacher

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Transcripts

1. Introduction to Elevator Pitches: Hi and welcome to my course on how to do an elevator pitch and why you should be able to do one. So over the course of this very short program, you're going to learn what an elevator pitch is. A couple of really good tips on how to do one. And there will be a project at the end of it which we'll look at creating an elevator pitch on your agreed subject. And I will upload a format for you to do that with as well. Okay, So without further ado, let's crack on. 2. What is an Elevator Pitch?: What is an elevator pitch? So basically an elevator pitch comes from the entertainment world. And the idea was that you could meet somebody who could fund your movie or TV show. And during the course of an elevator ride in a hotel, you might be able to actually succinctly tell them exactly what your idea is, what your script is about, and see if they're interested in learning more and potentially funding. But there has moved on into other areas of our lives. If you think of something like Dragon's Den, for example, the TV program, how do you have to give a brief presentation to them and get across your idea in as few words as possible. And that basically is an elevator pitch. We're also seeing it more and more as well in the world of recruitment where we want to see why you think you're the best person for this job and potentially pitch you against the others that are coming for the world to see who delivers the best presentation, who delivers the strongest argument, but also who works within the restrictions that you're given for this kind of thing. Um, if you are a designer, if you're an illustrator, if you're anything creative, whether it's an artist or a ceramicist to a craftsperson, chances are you're going to have to do something like this as well. In order to kind of get your, your work out there and into galleries and into shops. You're going to have to prove to people why they should take a chance on you. And that's basically what it comes down to you. That's what your elevator pitch is about. And it's basically a byword for selling you your ideas or your services, but in a smarter way. And it seriously cannot emphasize this enough is an art form in itself. And it is about being concise and clear in your message. No waffle. Anybody who's done any mitosis will know that. I offer a little bit. But for this, you really do need to kind of go back and revise and revise and revise and to the point where less is more. If you think about something like say, the back of a paperback, the back of a book. When you are choosing whether or not you want to buy that book on part with your money and spend a portion of your life reading it. You tend to rely on what it says on the backend whether or not that great to you. That is another form of an elevator pitch. And the same goes for things like TV programs and film overviews that you may see on new streaming service. Where you basically go by the description on whether or not you'll click the play button. And again, that comes down to being another form of pitch. So as I said, this pitch ideas actually kind of permutate in, into various areas of our everyday lives in some form or another. Whether it is from assessment centers or recruitment processes through to things like project management. Where you might be asked to kind of put forward your idea or your theory or your actions in concise or formats as possible. And that's what this pitch ideas all about. And it has so many uses its own through each of these areas, again, we'll come additional restrictions and difficulties and it will depend on, on where you want to use this. So I've tried to do is, is this causes is quite a general one. But use the discussion forum to kinda come up with any specific scenarios you have. An item may also matter for the other students might be able to help you out. One thing to think about if it is around something like recruitment is, um, think about your CD. Now I don't want you, but I've been working for potentially 40 years. And that's 40 years worth of employers experience that you potentially don't want to lose. So I have what I call a master cv, which runs to about four or five pages. But then I will restrict that CV when I'm applying for a specific row because I'll try and pull out all of the relevant experience and especially your most recent experience so that my CV will usually no more than two pages, but I will try and bring it down to one if I possibly can. And that's where it kind of comes down to that editing piece and that's what a pitch is. It's about editing it. My other favorite way of describing this is if you think about having to pay a fee per word, whether that's 10, $0.10 cents, whatever your monetary value is. If you had to pay a fee per word, how many words would you actually use? And think about the process that you go through to get to that. So before you put it in your final submission, how many times would you revise it and how native people to review it for you so that you only actually put in what you want to pay for. So I would think that that's quite a good way of looking at it when you're talking about doing something like an elevator pitch. 3. How to create your pitch: So how do you go about creating your pitch? So the first thing to me is, is what your aim, what you want to achieve, what you want to get to at the end of this. So Boys, your pitch for, so is it around recruitment is around finding retail space for your product, is around. Promotion, is around getting your project off the ground. Is it around a new idea? Once you've kind of finalized that, I think then it's easier to actually work backwards. Something like an assessment center or criminal pieces outside your control, then you may be restricted on kind of how much control you have around it. But if you kind of think of a few of these things as you, as you go into it can't help you. So remember really, this is about a been a tagline. It's about hooking in those people so that they remember you and they remember what you're talking about. So on average, a pitch is around 60 to 90 seconds, that's a minute to a minute and a half. And if you think about why that is, It's basically because it's named after an elevator ride. And why would you want to spend five minutes in an elevator? You wouldn't? And so you have to get your message across as quickly as possible. Now the average person might fit in something like a hundred and twenty, two hundred and fifty words within that timeframe. So that's what you kind of have to play with. You need to consider what you're saying. You also need to consider the speed you're saying it at. So I know that when I'm nervous or what I'm up against it, I can talk very fast. And trying to slow it down is a real conscious effort and it's that kind of thing that you need to bear in mind here. The thing it's usually thinking about here is starting with the end in mind. So again, it goes back to what is your aim, what you want to achieve? What would be the ideal outcome or scenario for you at the end of this elevator pitch, would it be that you get the business card or their phone number, setup an appointment and that kind of thing. So start with tie in mind. What, what would you be happy with as an outcome? And then from that work backwards on craft your pitch. So if it is about getting a foot in the door is if it is about getting an appointment to show your work, then how do you get them interested enough to do that? Remember their time is valuable as, as if your book. They're probably less likely to give it away to complete strangers. So how do you get over that hurdle? Again? That's an easy one to say, but once you have something to work with, then you just need to refine it and then refine it again. I keep refining it until it comes down to basically distill your idea. This May 1 sound like an obvious one, but please don't forget to introduce yourself. Some people, especially if they are a little nervous around this, will forget to do that. You have to give them your name and something of your personality to remember you by to kind of be that hook that they put everything together well, authentic as well. Don't try being what you think they want to see. Be yourself because they will buy into your honesty and personality as well as your product or your idea. And especially if it's around recruitment, because they weren't you, you're going to have to work there. They don't want to act that you won't be able to kind of keep up. And again, practice, practice, practice, practice because timing is your friend. If you only have that period of time, even if it's a minute, two minutes, whatever your restriction is, you need to kinda be on time. You can't overrun because in a lot of cases they will cut you off at the knees. They will say, no, that's it. Done. And, and either walk away or, or depending on the scenario, just stop you. So you won't have got your full message across. And that's what you aim to do here is get that message across. 4. Tips on creating your pitch and wrapping it up: Okay, so this one is a brief overview tips to help you get to where you need to be. Now I know some of these might seem absurdly obvious, but sometimes you do forget about. So never lose sight of what you want to achieve. Going back to what I said earlier, what's your name? What's your end game? What do you want? What would you be happy with at the end of this? We'll keep those numbers in mind that a hundred and twenty, two hundred and fifty words during that particular very short time span of 60 to 90 minutes. Keep in mind and work towards that number. Especially if you know that you're only going to have a brief window and introduce yourself. Make sure that they won't forget to you and they know who you are and they can put everything together into one thing. Again, practice really does make perfect. So please do it. Whether it's in front of the mirror, in the bathroom or in your bedroom with the door closed, whatever it takes, please do it. I would sometimes as well ask family or friends to be our audience and to give you some honest feedback. And the reason for doing that is potentially they won't load the subject so much so they can't comment on the content of what your delivering, but they can comment on your style, your delivery style, your personality, and how you come across. And even down to things like using words, the pike and like that kind of thing you will do. It should have noticed during this voiceover, I've done it so many times. We do it even though on a face-to-face basis as well. So if you feel you can try adding in some interesting facts, something memorable. It could be something along the lines of you saved the business x amount of money by implementing this particular thing. It will depend on the scenario, will depend on the reason that you're doing this pitch. So if it is around say, something personal like your work, whether it's craft or art. It could be something interesting ran that somewhere else that stocks your stuff. Where else you may sell it online, that kind of thing. But do something that is personal to you. And again, I've mentioned this before, but maybe record yourself. So most smartphones these days will allow you to do some form of video or voice recording and deliver it to that item. And then watch out for things like repetitive phrases or words and fillers like, like as I've mentioned already. And as I keep doing the best practice of all teachers do as I say, not as I do, keep it real as well. So authenticity is K, what they are looking for you as a person. They're looking for personality traits that you have, then not looking for an act. And it's something that you can't sustain anyway. And this is a form of sales pitch, but it doesn't have to feel like it. So don't do the hard sell necessarily unless you gauge the situation and you think that's what the person in front of you would respond to? If not, I mean, yes. You're you're you're selling you, you're selling your ideas, you're selling you your goods. But do it in a way that feels comfortable for you as an individual. So again, it sounds obvious, but keep all your content relevant, theory and game. It's all got to point to whatever it is that you would like to be the end result here. And if it doesn't fit, consider it waffle and digit can be quite ruthless. Write it out and maybe ask somebody else to review it for you ahead of you practicing so that you're not wasting your time practicing some neighborhoods too wordy or doesn't get to the point quick enough. So I would suggest that once you've written out a new, you are happy with it. Pass it to a loved one, a friend, a colleague, and get them to review it and give you some notes on it before. Because again, a fresh pair of eyes, especially if you spend some time on it, can spot things that you potentially can't see. And it goes without saying, most of all have some fun. This is about you and your personality and that's what you're trying to get across on top of whatever else your aim is. So make sure that you shine. Whether you're an introvert or an extrovert. There is a way of finding a way of doing this and making sure that you sell what you need to sell, right? So now to the wrap-up, you've learned one elevator pitch is kinda where it's come from, these various elements. And you've also looked at some tips on how to create your own elevator pitch. And now I would like you to do using the supplied format is create an elevator pitch that is personal to you and upload it and share it with us on the discussion forum. That would be really useful. Also, you please use the discussion forum so if you have some specific queries around and so kinda page that you have coming up or that you need to do or if it's around recruitment, that kind of thing. And please put public query in, live icon answer. Hopefully one of the other students can at the same time as well. We can all help each other hopefully. So I'd like to see the discussion group used as a support mechanism to so, good luck and thank you very much.