Top 5 Mistakes That Are Killing Your Creative Career | Benji Wilson | Skillshare

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Top 5 Mistakes That Are Killing Your Creative Career

teacher avatar Benji Wilson, Social Media & Entrepreneurship

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (17m)
    • 1. Introduction

      0:58
    • 2. The First Mistake

      3:10
    • 3. The Second Mistake

      2:49
    • 4. The Third Mistake

      3:52
    • 5. The Fourth Mistake

      2:52
    • 6. The Final Mistake

      3:18
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About This Class

In a busy world starting and growing your business & brand can be confusing and overwhelming. 
There seems like so many things you need to do.


In this class I breakdown the top 5 mistakes that will kill your business growth, and the steps to take in order to avoid the negative impacts of making these mistakes on their businesses and creative endeavours in order to the level where it can sustain your dream lifestyle.

Meet Your Teacher

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Benji Wilson

Social Media & Entrepreneurship

Teacher

 

Thank you so much for visiting my profile!

My Name is Benji. 

I am a passionate creative and entrepreneur from Melbourne, Australia!

I love pinpointing the difference between what makes people successful and what makes people fail in all arenas of life and then share with you!

Apart from building and creating... I have 4 cats, I love working out, skating, playing basketball and reading. 

Be sure to reach out to us if you want to connect!

- Benji

 

 

See full profile

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Transcripts

1. Introduction: Awesome. I'm so excited that you're here because I want to share with you the five biggest begin and mistakes that really hold people back and stop them from living the life and having a business of their dreams. I've been an entrepreneur for about 15 years, 14, going on 15 years now. And I've seen the patents and have lived the patents and made a lot of mistakes myself. So this is the short course, that short training that I wish I had access to 14 years ago that would have saved about a decade of my time. So if you're starting an entrepreneurship, just starting and freelance, you want your own business or you want your own brand. That could not be a better time to do it, but you must do it the right way. And if you can avoid these five common pitfalls that I'm gonna show you in this course, you're going to have a very, very easy and good time. So I look forward to seeing you in the first lecture. 2. The First Mistake: Awesome. So an incredibly common mistake and a really sad mistake to see that starting entrepreneurs and even people who are intermediate and down the road do, is that they don't have the right role model in place. A lot of the time people choose these role models who aren't really authentic. They don't actually have the results that they're talking about. All their a coach, who coaches, coaches, who coaches, coaches. And basically the only way they make money is by coaching people to Coachella people for money. And there's no actual substance to it. There's no ground floor. It's his pyramid scheme of coaching. That is wouldn't exist unless they were coaching people had to make money, you know, their business coaches who don't actually have a business. And what's really, really important for you. You had a separate you. So from the millions of people who flocked to these unfortunately very poor role models is you need to go and validate somebody that you like. Who do you resonate with? Who do you go and watch any like all they'd like me but, you know, ten years down the road, they have the results that I want. They have the customer audience that I want. That doing the half my life, the perfect lifestyle that I want. And there's a roadmap to get there. And a lot of the time, luckily, especially in this day and age, there's literally a bread crumb that they've left behind. You know, you can go and watch their own content, you can go and a lot of time they may teach how they got to where they got you, whether it's a book or a course or a YouTube channel and Instagram account. You can backdate how they got that and you can literally follow them step-by-step. You can email them, you can DM them, you can ask them, you can hire them as a coach. And this is going to shortcut your success by a decade. Like literally, if you follow the wrong person down the wrong alleyway and you find out that they're not as legitimate as you thought they were and they don't make money in the way they thought you thought they did. And this is, you know, 90% of people at that you're going to be following that path is going to be in that cycle, Egan me unhappy, unfulfilled, and you're going to come out the other side and be like, okay, that's the mistake I did. So you really need to take from this go out there and find just one person. If you can find two or three, it's amazing. But who has the life that you want? Who has the dream? Your dream life, your dream job, your dream customers, you dream products and go and figure out exactly how they did it. A lot of people and the mistake here is they try and redefine an industry. They try and innovate on an industry before they've even got into the industry. And the first thing you need to do is start replicating what made these people successful? Go into those exact same steps. And once you're the boundary, once you're at the line where these people got to, then you can start to innovate. But you know what, what if I've put this in there and tried that, there's like give me a better or worse result. And then you can go and look at the result and then we're okay, I'll do more of that audit, less of that. But first, you must find yourself a trustworthy role model, who you relate to, who you can get in contact with, who can mentor you and follow their path. Because without it, not only will you be lost BY maybe walking the wrong way. 3. The Second Mistake: The second biggest mistake that I see, entrepreneurs and everybody in life, not just in the financial or the business of the career round make is they're very, very impatient. They want instant results, and therefore they're going to sell out either their values or their morals or what they're actually enjoyed doing in the short term, just to try and make a quick dialogue to now, the thing that I've learned in the last 14, almost 15 years of being an entrepreneur is the foster. It comes if you do like a product launch or you do a giveaway, or you do a very strong discount on your product or your services. What's going to happen is you're going to have this lot of money coming in. It's going to be really, really good in the short term. But what's going to happen is, you know, off to the launches over after the discounts over after you've done this one project that you really didn't like doing, you want to get back to 0 because everybody's come, they've got, they've got what they want from you and then they go and you're like, okay, well, I have nothing consistent coming in. I have to do another launch. I have to do another discount. I have to do another job that I didn't like. And the more you do this stuff, the less you actually build a really solid foundation unless you build your skills in an area like the less you build up your brand and up your confidence in the thing that you're passionate about, the thing that you actually want to pursue. And the more you sell it for short-term money. And what you really wanna do is you want to just be consistent. You wanna allow yourself and not just mentally, but actually in the real world. How can you support this? Can you work with, can you work a job during the day? Can you work a job during the night? Can you do consulting on the side to separate yourself so that you can have the financial relief and the actual stress relief of being able to focus on what you want and build for the long term. Because once you pick your passion, once you pick the topic that you want to get really good at. And once you pick the job that you want to do, this should be a job for the next 1020304050 years. And even if it's just the next ten, you know, you want to be looking ten years down the road, selling out for short-term money or you're trying to do something that you not too excited about, you're going to burn out very, very quickly and the money's going to go. So sustainability and patience is the least sexy thing that you want to hear, especially if you're starting as an entrepreneur. But do the quick money on the side, go work in 95, go driving breeds, go do some consulting work for whatever it is that you're a professional app. And let that payables, let that be smart with your money. Dino, don't spend a ridiculous meant a month. And let that give you the freedom and the time to pursue whatever it is that you want to do. And you're gonna make so much more money and give so much more value and be so much more fulfilled in the long-term. 4. The Third Mistake: The third biggest mistake that I really wish I knew, and I know a lot of people out there in the same boat. Is that too much of a perfectionist? And I heard a quote recently comes from Tony Robbins. I don't know where he got it from. That perfection is the lowest standard. Good is the highest standard or great is the highest. And when you can let go of perfection, you can actually start to put yourself out there. And you can start to get feedback from people you put yourself out there to whether good or bad. You can go and you can change your craft and change you creative process. And you can change your output to actually match what your target audience wants, what your ideal customer ones. You can't do that when you're perfection. She can't do that when you lock yourself in a dark room, when you're in a vacuum and you're creating the best product in the world, you're not getting anyone's feed back and you're trying to perfect it based on your own definition of perfection and not on your actual target audiences. The best thing you can do. And Gary Vee, if you're on a guy, every gun watch him. He's a little bit hard to what sometimes, but he has the right message is, is he asked himself, How can I put out 400 pieces of content a day? That's his long term or medium term goal for a 100 pieces of continent day now, absurd number, but it anchors you really high. If he's putting out full 100 pieces of content a day, you know, you can work on the processes, you can work on the people, and you can make that really high-quality, very valuable content. And if you are putting out a piece of content a week, he's going to do a million times better than you ever will. So you don't need to put out 400 pieces of content. You don't need to put out a 100 pieces of continent date, but you need to stop putting it at least a piece of content a day. And you need to be able to put that out there knowing it's not perfect. But this whole thing is a whole entrepreneurial journey that you're on. This whole thing that's actually hot in the short-term, but very rewarding in the long-term. You need to actually, it's a two-way street between you, your customer and your fans. And you need to put yourself out there and you need to let go of the fear of being judged and be like, I am dynamic, I'm malleable. There's a really good book hovered over here. Actually, it's called Mindset, The blue one by Carol Dweck. If you don't have a flexible mindset, if you feel like if someone doesn't like your work, you're sort of going to crumble down. You want to read this book because it helps you won not listened to people that you don't want to be like, you know, you want to be like, if someone doesn't like my work, do I wanna be like them? No, I'm not going to listen to that, which is great, but what if someone who you do admire doesn't like your way? That's when this book comes into play because I am a dynamic human. You know, I can learn new things, I can study new books, I can get better and better and better. And just because somebody who I admire criticizes me or even constructively on not in the short-term. It doesn't matter because I'm getting better and better and better every day. I need that criticism in order to direct me in which way I can get better. And if you can master this skill, you're ahead of 99% of people. And this is why they don't put themselves out there in the world because they're so scared and fearful of being judged as a person. But when you understand your person is dynamic and you need this feedback. And we need to get out there and put yourself out there in order to be found and discovered and high HD, you going to do incredibly well, so overcome perfection. Remember, perfection is the lowest standard. If you perfecting something, it's the worst thing you can do if you're putting out really good, really great content, that is a lot easier to get out. And you know, it's not perfect, but it's helping people and its, it's going out there into the world and actually creating something. Well then you are doing extremely well and you're not making this beginner mistake. 5. The Fourth Mistake: The fourth beginner mistake, and this is going to start the tile and mistakes together as he's number five and a hope that they sort of come together and then give you a really good foundational, at least nudge in the right direction. Because number four is they don't, people don't enjoy the journey and they don't follow their passion. They follow the money. And this is what I said. I think number two is have something you do during the day, be able to support you and follow the money. Whether it is this, this expertise or this creativity, all this skill that you're learning in order to do your passion, do the consulting for the big businesses, do the public speaking for the big businesses to the freelance work for the big businesses on the side, and books that into 3-4 hours a day and be like, I can crush my work there. I can get paid 60, $70 thousand a year or even 30. It doesn't matter what it is. And that's going to pay for my lifestyle. And the other eight hours a day, that's going towards my passion. What is my dream job? What am I working towards and walk towards that? Because don't follow your passion. And you're actually just doing thing from money, doing these things for money and working for other people and getting, making other people rich on something you don't even enjoyed doing. You're going to burn out. And maybe two years and maybe for years, maybe ten years. But imagine if you could wake up every day and you could dedicate your time to what you actually really love and enjoy. Days are gonna go so quickly. You know, you're going to be enjoying the process. Everything's going to be really incredible. And it's not even going to feel like work. And therefore you're gonna put more effort into it, more time into it than any of the competitors ever could possibly do. Put out more content LA. And as in tip number three, because you're not going to be trying to perfect every single, every single point of it. And you're going to actually actually fly ahead. If you pick something you're not passionate about, you're gonna make a lot more money in the next two to three years because you're chasing the short-term money. But over the next ten to 20, you're gonna have to start again and you're gonna be strengthening the habit of picking something you're not passionate about. So the next thing you pick up you want to be passionate about and you'll go for the short-term money again and again and again and again for the next 20 years and you'll be in the same spot you are now. And twenties but just tired and burned out and with the really strong habit of picking something in a passionate about. But if you can pick something that really makes you happy, something you wanna do for the next 102050 years, you're going to be on a slower uptick, but it's going to be so much more sustainable so that when it gets to year three and you've given up the first task, you actually supports it in earnings, jetties, deposit in enjoyment and fun, and how successful you are in that niche. And your skill is going to get better and better because no one works on skills for 20 years anymore. And as soon as you get to that point, you know, you're untouchable. And that's where you wanna get to pick something you love pixel and you're passionate about and follow that. 6. The Final Mistake: Now the fifth biggest mistake is probably the most fun one because you can relax a little bit, you can enjoy life a little bit more and it's not you having to get up and push every single morning. And that is optimizing your environment for optimal default. Now, what that means is a lot of people don't do it. It's a mistake that people don't do it. But what does doing it actually look like? It means when you wake up in the morning, is there a lot of resistance to doing what you want to do? Or do you wake up in a house full of people who had doing your dream thing? Do you have friends and family encouraging? Do you have like this little studio have it's I bought a two-bedroom apartments, have a one-bedroom because I wanted to set up a studio here because I can walk in here. I've got the background, I got the books. Good. This lat and the microphone in this desk ALL set up perfectly for me. So I can literally just started talking to the mic every single day and get more and more and more continent. You know, I'm not living in a place where I have to wait till this quiet and I quickly up my camera and I have to set everything up and it takes me half nala. My space is optimized for optimal defaults. And who do you listen to right now? Have an iPad over here. I'm listening to Gary V, and he is basically someone who hostels really had puts out lots of content. He does a lot of digital marketing. I have about four or five people who I just cycle through on this iPad as I'm working and it feeds my brain. And that's, That's my environment in all I have to do is come in here and push play on that. And a lot of people are really struggling uphill. But when you can make your environment and you can set up your life and your friends to actually assist you. It's going to be a downhill cruise. It's going to be really fun and you need to take control of your environment or else it will take control of you. Are you eating right? Are you working out? Do you have the right routine? Do you have the right friends? These things are critical for your business as a really good saying, I don't know who said it first. I learned it from a guy called Sam ovens. He said, you don't have business problem, but you have personal problems that appear in your business. And whatever your problem is in life, maybe a little bit anxious, maybe that you take, you cut corners and you don't finish everything. You know, you don't finish email, you don't finish the music you're listening to. Maybe you may take advantage of people in life or you may lie. These are going to come across in your business, these habits that you pick up in life, so you must, must be alive and the best way and the easiest way, the most fun way to do that is to master your environment. So make sure you can write down two or three things that you can do to change your environment. Because as soon as you change that and you get around the right people, and you get around the right books and you around. When I say people, you know, like I said, podcasts, books, YouTube videos, all the stuff you can get around anyone you want these days, digitally. Which is so incredible because you didn't use to be able to do that, to find people you look up to find people who can be your accountability buddies, accountability buddies. And I use them because it makes us journey so much more fun and so much more easy. Instead of going uphill, you'll start going down.