Top 5 Kickstarter Hacks for 2022 - That Actually Work! | Ziga Berce | Skillshare

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Top 5 Kickstarter Hacks for 2022 - That Actually Work!

teacher avatar Ziga Berce, Founder, Entrepreneur & Lecturer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (43m)
    • 1. Introduction to The Course

      3:21
    • 2. A “Secret” Backer Email Formula

      8:00
    • 3. Getting The Best Qualified Leads Before the Campaign

      9:13
    • 4. A Better Way to Charge for Shipping

      6:25
    • 5. Achieve the Ultimate FOMO With Rewards

      7:37
    • 6. How to Track Facebook Conversions on Kickstarter

      4:27
    • 7. 2x Bonus Tactics

      3:31
    • 8. The Wrap-up

      0:53
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About This Class

Want to learn the “secret” tactics that top Kickstarter campaigns use to raise Millions? 

If so, this class is for you!

Whether you’re a seasoned crowdfunder or you are just starting out these simple tactics will increase your campaign success and help you raise more money.

These selected 5 lesser-known tactics are quite easy to implement but make a high impact on your campaign.

Some quick facts about me.
I've been in crowdfunding since 2013 when I launched my first successful campaign. Since then I've directly helped over 30 projects raise over 3 million USD. I'm also the founder of the largest regional crowdfunding community officially partnered with Kickstarter. I also regularly lecture at local and international conferences and events.

In this course, you’ll learn:

  • How to Get Qualified Leads that Convert to Backers With 90%
    I’ll show you how to create a lead-generating funnel that not only increases the conversion at the time of your campaign but even pays for itself.

  • A “Secret” Backer Email Formula
    Everyone always asks me how can I make sure that my launch will be a success. Well, the answer is in this simple formula. It will tell you how many emails you need before the campaign launch.
  • A Better Way to Charge for Shipping
    The way you charge for shipping can impact how many backers you get. We’ll take a look at two different methods for manipulating shipping so your backers will happily pay for it.
  • Achieve the Ultimate FOMO With this Rewards Trick
    Creating rewards can be difficult. Make them too expensive and you’ll be losing sales. Make them too affordable and you’ll be leaving money on the table. I’ll show you a psychological trick so you get the best from both worlds.
  • How to Track Untrackable Facebook Conversions on Kickstarter
    There is no way to add a Facebook tracking pixel on your Kickstarter page. This means you won’t be able to track conversions and optimize your ads. But what if I tell you there is a way to do just that?
  • Bonus
    As a bonus, I’ll tell you when is the best time to launch your crowdfunding campaign for maximum exposure and engagement.

By the end of this class, you’ll have the knowledge and action steps to take your Kickstarter campaign to the next level!

A fair warning though. This class is not for you if you don’t know the basic concepts of crowdfunding. 

That being said let’s kick it off!

Meet Your Teacher

Teacher Profile Image

Ziga Berce

Founder, Entrepreneur & Lecturer

Teacher

Hello, I'm Ziga and I help businesses grow.

I'm a marketing professional with 8 years of experience in leading teams, accelerating growth, strategic positioning, brand building, and campaign management involving both B2C & B2B start-ups. Result-oriented, decisive leader with a strong entrepreneurial "can do" spirit and track record of increasing sales and growing bottom line through product-led growth.

In the past few years I've:

  ★ Raised 7.2+ Million USD through Crowdfunding (Kickstarter).
  ★ Grew two of the largest communities in the region with +20% YOY growth.
  ★ Built and managed international marketing teams ranging from 2 to 8 members.
  ★ Spearheaded eight successful international B2C marketing campaig... See full profile

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Transcripts

1. Introduction to The Course: Hi and welcome to the course top five Kickstarter tactics that will boost your campaign success. I'm Ziga and I'll be your instructor. You're probably watching this because you are preparing to launch a Kickstarter campaign and you want to do everything in your power to make it successful, right? Unfortunately, launching a Kickstarter campaign isn't as simple as it used to be. There are 150 new campaigns launched daily on Kickstarter alone. Out of those, only about 1/3 succeed and even those that do just barely reach their goal. But don't worry in this course I'll teach you exactly how you can stand out and propel your campaign to new heights. I'll show you some of the most popular tactics that will greatly improve your odds of success and help you raise more funds along the way. Just keep in mind that these tactics are meant to boost your campaign. And not to replace a good preparation. I won't be talking about how to set up your Kickstarter campaign from scratch. so if you don't know the basics then maybe start with the beginner's course first. All right before we get started. I want to quickly tell you how I got here. My crowdfunding story begins in 2013 when my brother and I decided to launch our first project on Kickstarter. At that time, they weren't. Any courses on how to create a successful campaign so we had to figure it out all on our own. It took us almost half a year of detailed research and gathering information from any source we could find. We looked at hundreds of successful and failed campaigns. We backed different projects and even interviewed founders with successful campaigns, all just to learn how they work. Fortunately for us, there were more than happy to share the learnings. And in the end, all of this hard work really paid off as we successfully completed the first Slovenian board game campaign. But what stuck with me the most was the kindness of the whole crowdfunding community that gave us support and knowledge we needed at that time to make a successful campaign. After we finished the campaign, I wanted to return the favour. So I started helping others with their crowdfunding campaigns, both locally and globally. And in the past few years I was fortunate enough to help more than 30 projects raise over $3 million. Present at numerous conferences and mentor multiple international funders. On top of that, with the help of two good friends, we launched and still run the largest crowdfunding community in the region. With over 1000 members. During the past few years I witnessed how crowdfunding was changing what works and what doesn't, and most importantly, what strategies and tactics the best funded campaigns use to propel them beyond any wild expectations. I'm super excited to share all this knowledge with you, so if you're ready, let's get started. 2. A “Secret” Backer Email Formula: So you're preparing your crowdfunding campaign, and if you've done your research correctly, you know exactly how much money you need to make it a reality. You also know how many backers you need to reach this goal, but do you know how many backers you need in the first few days? Well, why is this important to say on average campaigns that reach about 30% of their goal in the first two days, or 50% in the first week, have an 80% chance of a successful campaign. Compare this to an average success rate of just over 30% and you see why this becomes important. Of course, everyone's dream is to be fully funded in the first few days. Unfortunately, it's very rare for a campaign to accomplish this. So the question becomes, how many backers do I need in the first few days? Do I need maybe 20%? What about 50% or even 70%? But the answer is it depends. In this lesson, I'll give you the formula to calculate how many backers or emails you need before launching your campaign to achieve a greater success. But before we go into this, I'll explain two different strategies for launching a campaign. It's sort of an old way of launching it that some people still use today is by setting a fixed launch date. This is the most obvious way because you know exactly when you'll be launching, and you can prepare accordingly. You can make a detailed timeline with concrete milestones. You can notify your friends, community and media about the exact date when you're planning to launch. So what can go wrong here? Well, for starters, you have no guarantees that your launch will be successful. You don't know how many potential backers you will get on day one. Or even how many emails you gather before the launch. There is also no guarantee that the media will even write about your campaign. And if nobody talks about your campaign, then the launch will go unnoticed. And since we've established that the first few days are critical for the success of your campaign, you're basically gambling your success. The alternative is that you set a soft target date by which you need to complete all your campaign tasks, but the launch of your project isn't necessarily tied to this date. Instead, you set a different goal, and that goal should be the number of contact emails of your potential backers that you gather before that date. This way, with some basic statistics you can predict how many backers you'll get in the first few days and get the engagement in this crucial initial time. You can also ask your e-mail list for feedback before the campaign even starts, and learn how to improve it and how to change or modify your product. If this is something that you're still working on. But the downside is of course you'll have to spend more time and potentially more money gathering these emails in the pre campaign time as well as you won't really know in advance when you'll be launching your project. But as for the success rate, this approach dramatically outweighs the old way. Alright enough about the strategy. Let's take a look. Now how to calculate the number of backers you need in the first few days. Or more specifically, how many emails you need to gather before launching your project? The formula might sound a bit complicated, but in reality it's super simple. So first I'll show you the formula. And explain what each part means. Then I'll give you an example so it's easier to understand. OK, let's start. Basically, get your campaign goal and divide it by average reward price. If you have multiple rewards, try to assess how much of each you will sell. Next. Multiply this result by the percentage of backers not coming from Kickstarter. The overall average of backers. That Kickstarter usually brings to a campaign across all categories is about 30%. So, you'll need to bring in yourself about 70% of your own backers. Then multiply everything by the percentage of goal you wish to raise during those first few days. I would suggest keeping this above 50% just to be on the safe side. The higher you set this number, the more backers you'll need to bring in the first few days. And the harder it will be to gather all the emails for them, but the higher the probability as well. So pick a number that suits you. If you'd like to get the number of emails, you should divide the number you get by by the conversion rate of e-mail to a backer. On Kickstarter, the usual conversion rate is somewhere between 5% to 10%, and you can calculate both and get the most optimistic and pessimistic assessment of how many emails you need. Let me now give you a concrete example. Let's say we're raising $100.000 and our average reward price is $50 and we want to raise 50% of our goal in the first two days. If we plug this into our formula, we get the following our $100.000 goal, divided by $50 average will give us 2000. If we multiply this by 0.7 or 70% of backers, we need to bring on our own. We get to a number of 1400. So if we want to raise 100% of funding goal, this would be the actual number of backers we need in the first few days. But we've planned to raise 50% of our goal, so we multiply this number by 0.5 and get our final number of backers, which is 700 backers. So to get 50% of our goal in the first few days, we need 700 backers. Now let's see how many emails we need to achieve this result. Again, let's do both optimistic and pessimistic projections, just to see what our range is. First, let's divide 700 backers by 0.1 or 10% the optimistic approach and we get 7000 emails. Then we divide 700 backers by 0.05 or 5% to get 14.000 emails. And now that we have a range of emails between 7.000 and 14.000, we can plan our pre campaign activities to target a number somewhere in between. And this number of emails will most likely achieve our goal of raising 50% of our $100.000 goal for our project. Once we reach the number of emails in this range, we can confidently launch our campaign and be sure that we'll get the traction we need in the first few days. Keep in mind that this is not a guarantee that your campaign will be successful as multiple other things impact success as well. But nevertheless this will give you a clear target to hit and a much better framework for planning your pre campaign activities. 3. Getting The Best Qualified Leads Before the Campaign: One of the best ways to guarantee the success of your campaign is to get as many emails upfront as possible. So the question then becomes how can you do that? And how can you make sure that these emails are good enough to convert to backers? We've talked about, conversion rates being between 5% and 10% from e-mail to Kickstarter backer in the previous lesson? What would you say if we could raise this number to 90%? Well, in this lesson I'll show you exactly how you can achieve this. But before we start, let's explain why the conversions are so important. In essence, the higher the conversion rate, the more backers you will get from the same size e-mail list. For example, if you have 100 emails and you convert backers at the 1% rate, you will just get one backer. If your conversion rate is 50%, you will get 50 backers. This might be a deciding factor that makes or breaks your campaign So how can we build our quality e-mail list? The concept in itself is quite simple. Create a landing page and drive traffic to it and collect emails. But if you want to know precisely which potential backers will convert higher, we need to do a few more steps. I'm going to focus on the optimizations you can do on your landing page and I won't go into details on how and where you can drive your traffic from. What people usually do is create a landing page where they try to convince visitors to leave them emails through incentives like discounts, extra benefits, access to early bird rewards, and so forth. This all works well, but since the entry barrier is very low, all your visitors need to do is just leave their e-mail. A lot of people decide to leave it just in case they would be interested in the future and you don't know which one of these potential backers are serious of backing your campaign and which are not. So what you can do is after they leave you an e-mail, you don't just show them a thank you page, but you instead create a sales funnel with upsells and downsells. Sales funnel you say? But I'm not selling anything yet. That is true, but even though you're not selling the product yet, you can sell them a better offer. Let me explain. Once they leave you their e-mail, they will expect to see some sort of a thank you page or submission confirmation and you will of course give them that. But at the same time you will also try and get their attention by showing them something they are not expecting. That can be an even better offer. Better offer that you showed them in the 1st place to get their e-mail. This can be an even higher discount or maybe a personalization of the product or some other benefit you know they will have a hard time refusing. And to make things even harder you can limit the time the offer is valid. You can say it's only valid until they close this browser or it's only valid for the next 5 minutes or something similar. But they can only get this special offer if they pay. $20 to $30 right now. Since this price is in the impulsive buy range, most people that are interested in your product won't think twice and just pay it. This will work well for products that have prices over $80 but for lower price products. You'll have to lower the upfront payment as well. Just try and don't go under $10 as this will drastically impact your later conversions. There's one more thing you can do. On the same page that you ask them to upgrade their discount or get something special. Add another button. I don't want this offer now. Why? Well because not all people will want to take your offer and some will just try and close the browser window, but some will see this button and just click it because they don't want your offer. Now what happens after they click this button is that you redirect them to a downsell page. On this page, you offer them a slightly worse offer than the previous one, but still better than the one they got just for leaving you an e-mail. But this time your price to upgrade to this new offer set it to just $1. You might be asking yourself why is it so important that we charge them something upfront and the reason is people hate losing things if we get them to commit to upfront payment, they will feel much more inclined to back the reward when the campaign goes live because they don't want to lose the money they already paid. And indeed. Of all people paying upfront about 20 dollars, 90% of them will also back the project when it launches. The conversion numbers are much lower for $1 upfront payment, but they are still higher than five to 10% of just emails. Now for all those, they don't choose either option. You can still later on send them an e-mail reminding them of this possibility. You can do this. About one to two weeks before you launch your campaign and offer them the last chance to get this special discount or special offer before the campaign starts. Just don't be too aggressive with this, otherwise you might be losing some of your e-mail lists anyway. There's a couple of other positive side effects besides improving your conversion rates. The most obvious one is you get some cash upfront. If you're using paid advertising to generate traffic that this might be a good way to partially fund your activities. I've seen some campaigns break even just by doing these tactics. Another benefit is that you get a segmented list of emails. You now know exactly who paid and who didn't. And this way everyone that has paid, you can treat them as your VIP members. You can offer them special benefits. You can try and engage them more often or give them some early product previews, or even create a special VIP group where they can give you some feedback or ask you questions. This way you'll keep them engaged and they are even more likely to back your project or recommend it to their friends. There are two more important things you have to do before you launch the campaign. When people have prepaid on your page, come to your Kickstarter campaign. They will expect to pay just the difference from what they have already paid. Unfortunately, Kickstarter does not have a mechanism that would allow this. So you'll need to create a public reward with a price difference. Or you can create a special reward of $1 and send detailed instructions. On how much they need to back in advance before the campaign starts. Bt to deter other potential backers to back these rewards, the easiest way is to name this reward something like "prepaid backers" or "exclusive reward". Then in the description, explain who exactly this reward is for. You want to be as clear as possible so you won't be getting other backers backing this reward. The second thing you'll need to do is send detailed instructions to your VIP members or anyone that pre-backed your campaign and you have to explain to them exactly which reward they need to back, or if there are some specific guidelines you need them to take before they back your project. In the end, does this method guarantee you will have a successful campaign? No, not really, but it will give you a better upfront understanding on your backers and much higher conversion rates. The first few days of the launch, and this alone might be enough to push your campaign in the right direction. 4. A Better Way to Charge for Shipping: One of the key expenses that are often neglected is shipping costs. Ignoring them can have enormous consequences, especially when trying to ship your product to customers. Most people don't realise shipping costs are very expensive. When supply chains are congested, they can skyrocket even higher. So it's very important that you do your research of shipping costs and shipping providers before starting your campaign. But even then, the project creators are faced with a dilemma. Either charge a lot for the shipping and deter potential backers, or charge too little and lose money. So, let's talk about three different tactics to charge for shipping so you can decide which one works best for your project. The easiest, but not so good way is to charge your shipping cost on top of the Kickstarter rewards. Kickstarter has a straight forward way of setting these up and the shipping costs will be shown under each reward and added to the sum before a backer is charged. Now if your shipping costs are low compared to the product price, this will work fine, but sometimes you have a reward with relatively low price and high shipping costs. In this case, this might not work well. For example, if your product costs $30 and shipping costs $15, your potential backers might not be willing to pay half of the product price just for shipping. On the other hand, if your product costs $100 and you charge $15 for shipping, they might find it totally reasonable. So the best way to handle these kinds of situations is our second shipping pricing tactic called camouflage shipping. The idea behind this concept. Is that you take part of the shipping price? Add it to the product price and at the same time lower the shipping costs. This will in turn create a more significant price difference. If I return to our first example where the price of a product was $30 and shipping $15 if we apply this tactic here, we would raise the price of the product to $35 and lower the shipping cost to $10. This immediately looks much better, but you could go even further. And lower the shipping to $5 and increase the price to $40 if this makes sense for your specific product. O the lower the price of shipping and the bigger the difference between the product price and shipping price, the easier it will be for backers to back your project. You can go as far as to include all the shipping costs in the product price and make it even more enticing. The third pricing tactic, which is multiple ways superior to the previous two, is the delayed payment of shipping. Basically, this means that backers don't pay the shipping until you actually start delivering the rewards. Let's take a look why this tactic is even more important now than ever. First, as mentioned in the beginning, because of the shipping uncertainty, it's hard to predict the prices of shipping, months or years in advance. The shipping prices can change drastically before your product is ready to ship. So by delaying payments to a later time, you can avoid charging too little or too much to your backers if you charge too little, you're accumulating unexpected costs and in some cases shipping costs can actually be lower later and your backers will actually benefit by paying less for shipping. Another benefit is that the price of the reward is lower, as you don't need to include the shipping and the reward Or at the checkout. Most people are not only okay with this tactic, but they actually prefer to split payments. This being said, you should definitely disclose in your campaign that the shipping will need to be paid before you send them the product. Having their attention before shipping the product brings a lot of extra benefits as well. When they come back to pay the shipping, they already have their rewards paid and all they need to do. Is pay small amount for the shipping or they won't be getting the reward. This is a psychological pressure known as loss aversion. It's much easier to pay a small amount and keep the backed project then to go through all the trouble of prepaying, waiting for your project to complete just to cancel it at the last minute. At this point in time, you also have an excellent opportunity. To upsell them some extra add-ons or even offer them the same reward for the same price you had at the time of your campaign. So basically they can get your product for the original Kickstarter price. And since they don't need to pay 2 rewards because they already paid for one before, it's much easier for them to pay extra for these new reward and maybe give it as a gift to a friend or a family member. The last thing is sort of a 2 edged sword on one side. It's a benefit, but it can also be a disadvantage. Since Kickstarter takes 10% of all funds raised, including the shipping. You will either have to plan this in advance or risk losing some money, but if you charge shipping outside of the platform, you keep those 10%. On the other side this means you'll have to pre-sell more products to cover the loss of funds because you're not charging for the shipping. Overall these tactics lower your risk of exposure and increases your revenue, but it can also benefit the backers. The only thing you need to remember is to be very transparent and honest about your plans of charging the shipping separately. Otherwise you might have some angry backers at your hands at a later time. 5. Achieve the Ultimate FOMO With Rewards: Having a good Kickstarter rewards strategy can make or break your Kickstarter campaign, so it's super important that you think about how you will structure your rewards. There are some basic guidelines you should follow, so let's go through them first. First, make your rewards easy to understand. Give each of your rewards a unique title so they can easily be distinguished between each other. In the description, tell bakers precisely what they will be getting. But try to keep it brief and to the point. Lists work well if you want to list everything they'll be getting in their reward. Secondly, don't have too many rewards. This seems obvious, but still a lot of people just create too many rewards. Try to keep your reward count under 10. The most important thing to remember is to put your main reward. That's the one that has the main product of your campaign as high in the rewards section as possible. That means that you should have less rewards with lower price. Before this, many rewards. Those rewards are usually called transitional rewards. People usually add them when their main reward has a high price, but this can only distract your potential buyers and in some cases even confuse them. Kickstarter enables you to create time limited and quantity limited rewards. You can use those to motivate people to back your campaign. In the case of time, limited rewards your time pressuring them to buy before the deal runs out. The usual case is to set this reward for the first 24 or 48 hours of your campaign and offer the best deal only for this time period. You can also do it on special days during the campaign to motivate. backers to reengage in a specific time period. The other motivator is limiting a quantity of the rewards. For example, you can limit a reward to only 100 pieces. This way your potential backers are even less sure when you will run out of this specific reward, so they will be more likely to purchase, especially when the number of pieces is getting lower. Based on this information, there is sort of a general suggested framework of main. Rewards you want to create? It consists of three main rewards. The best deal they can get for your campaign. That's usually called Super early bird that is very limited, either by quantity or by time. Then you have your early birds, which is still a great deal, but the quantity is usually a bit higher, and then there are normal priced rewards basically just to anchor the price for early backers and to show them what they might have to pay if they don't back your project fast. This framework works very well at the beginning of your campaign, but once you run out of early birds, there is no real motivation for backers to come back or to feel the pressure of backing your campaign. Well, kick start to natively gives you one more pressure mechanism. And basically what they do they will notify everyone interested in your campaign the last 48 hours before the campaign ends. So this is one more time pressure motivator for backers to back your project. Now I'll show you how with just a few little modifications you can make this framework we talked about before even better. This way you'll be able to pressure your backers all the way throughout the campaign. Whenever a person sees your campaign, there will be motivated to back it as soon as possible. Let's take a look at how we can do this. We'll start with the same rewards framework we just described and let's just extend it a little bit. We'll keep the Super early bird and the standard reward the same as before, and we will focus only on our early births. For this reward, we'll set a more limited quantity that you normally would. Depending on your campaign goal this can range between 20 and 50 pieces instead of 100. Then throughout the campaign we will diligently monitor the number of early birds left, and once this number falls before the minimum threshold we set for ourselves, we will increase it by a few pieces and then we'll continue to do so throughout the whole project timeline. Don't worry, there is actually a tool called "perkfection" that will do this automatically for you, and I will leave it in the lesson description. Now, why would. A little change like this have such a huge impact. Imagine yourself finding a cool Kickstarter project, but you're not really sure if you'd like to back it or not. You check the rewards and you see that you already missed out on the Super early bird with the lowest price. But you're in luck as there are still three rewards of early birds left and they are 15% cheaper than the standard reward. If you wait till tomorrow to think things through. They may also be gone and you'll have to pay that 15% extra. But if you back this project now, you can still change your mind later if you'd like. So the solution is obvious. It's easier to pay now and back out of the project later if you'd like. This is what psychologists call FOMO effect or fear of missing out on a good deal. And this is a really powerful motivator. One question I get a lot is won't people get mad if they find out what you're doing? And the simple answer is no, not really. People normally don't care if you increase the reward count after they back the project, as long as they're getting the best deal themselves. The only thing you need to be careful about is to not to sell more expensive rewards than start lowering the price. Then your backers will definitely get mad at you. And justice a few tips how to make the deal even sweeter before we conclude this section. The bigger you make the price difference between the early bird and normal reward, the greater the incentive will be. The same goes for lowering the minimum number of early birds. If a Baker sees 3 early birds left, there will be more likely to back as if they see there's still 10 left. Though be careful here, if you lower the threshold too much, you might be losing some potential backers. When there's a spike in the traffic and the early bird reward count gets to zero. I would say the sweet spot is between 5 and 10 pieces at all times. And again, perfection tool can help you manage these rewards automatically. And there you have it. A small modification with the huge impact on the success of your campaign. 6. How to Track Facebook Conversions on Kickstarter: Most Kickstarter campaigns nowadays use Facebook as one of the primary traffic sources. This works very well in the pre campaign phase for generating leads, but during the live Kickstarter campaign, it just doesn't work that well. The reason is that Kickstarter does not give you the option of integrating the Facebook pixel on your campaign page. Because of that, you're unable to track conversions from ads to backers. This means you're not able to teach the Facebook algorithm. And optimise your campaigns. One way to solve this is to connect your Kickstarter campaign with Google Analytics and add the special tracking called UTMs to your Facebook ad campaigns. This will allow you to see in Google Analytics which campaigns are bringing backers and which are not. Then you can manually optimise and modify your campaigns, but this process can be slow and time consuming. Another way is to invest a bit more time and money in your pre campaign ads and teach Facebook algorithm which type of users convert the most. Then from this data you can make similar audiences and target them during the campaign. The downside of this approach is that you rely on pre trained data and visitors from this audiences might not become your backers. Also information about which visitor backed your campaign still isn't getting back to Facebook. So we still have the same problem as in the first case. So what can we do? Well, what we need to do is somehow get the information of who backed your project on Kickstarter back to Facebook. And there's an easy way of doing this. Basically what you need to do is create a new landing page on your website, add a Facebook tracking pixel to it. Then after a person backs your project, you simply send them a message from Kickstarter directing them to this landing page. Now, of course, you'll need a reason why they would click on that link. So you can give them some sort of sneak peek of something you haven't published yet, or maybe ask them to fill a survey on customization options, or maybe even pre campaign sending options so you'll know where to send the reward after the campaign. One of the most popular ones is to create a raffle where they can win something extra from your campaign. The only thing you really need to make sure is that the message is super enticing, so the majority of people receiving it will actually click it. This is important because Facebook will be able to track only those people that actually visit your landing page and then attribute them to a specific campaign. This way they will be able to optimise their algorithms and drive even more relevant traffic to your campaign. Of course, this method isn't perfect. The first drawback is that you'll have to send Kickstarter messages to your backers manually, and the longer you wait, the less likely it is that people will actually click on the link. And currently there is no service that would automate this, so at times it might be overwhelming as you get a tonne of backers at the same time. The other one that we already talked about is that not everyone will click the link you send them, but there's a solution for this. You can increase the probability that somebody will get to this page by including the link to this page again in your upcoming newsletter to your backers. Just remind them again that they should visit this page and give them a reason why. So at the end, even though this might be a lot of manual work, I believe this is still worth it. Especially in the first few days of your campaign where you can teach the Facebook algorithm who your potential backers are, and then leave it up to them to bring you even more relevant traffic. 7. 2x Bonus Tactics: If you're new to Kickstarter and this is your first time campaign, there's a bunch of extra tactics and hints you can get online. There are just two more that they think are underused and could benefit you when launching a campaign. The first one I want to talk about is when to launch a campaign. Even though the launch date and time won't make your campaign automatically successful, they will help you get more engagement in the initial few hours and a better start. The best days to launch your campaigns. Are Tuesdays closely followed by Mondays, Wednesdays and Thursdays. Not so good are Fridays and you want to avoid launching on weekends or on holidays. To understand what is the best hour for your launch, we must first understand the audience and Kickstarter. Most campaign backers come from 3 regions, North America, Europe and Asia. The backers you can expect from each region are as follows. About 50% from North America, 40% from Europe and the rest from Asia and the rest of the world. So, based on this information, we want to make sure that people in Europe and North America. Are awake and active at the time of your launch. So the best time to launch your campaign is between 1:00 PM and 6:00 PM. Central European time or 8:00 AM to 1:00 PM Eastern Standard Time equivalent. This aligns perfectly with lunchtime in one region and morning in another, or if you delay the launch by a couple of hours, you can time it so that you catch the end of the work day in one region and get the lunch. in another. It has been shown multiple times that this is the period in which people are very active on the Internet and are more likely to engage with your campaign. The extra bonus you get by launching during these times is that you might get some extra engagement from Asian region as well. However, this depends on the time you launch. If you launch sooner, they will still have evening time, but if you launch later, you might get a little bit less engagement since it will be late night. The second bonus tactic I wanna talk about are special days. Like Valentine's, Halloween, earth day, video days and so on. There are numerous special days like this sprinkled throughout the year and I bet you can find a special day that can thematically fit your campaign. When people launch their campaigns. they usually don't check. If any of these days fall in between their campaign timelines, but they can greatly help you come up with content for your campaign and increase. backer engagement. One of the most important things during the campaign, is keeping your existing and future backers engaged. And these special days can provide a good opportunity to do just that. You can come up with a bunch of innovative ideas or even partner with some other campaigns or influencers and make your campaign stand out even more. Some examples might include making special time limited awards, creating a special video, or making a dedicated social media campaign. In the end, this will help you differentiate from all other campaigns that don't do this and at the same time it will help you rekindle interest in your project with new and existing backers. 8. The Wrap-up: Congratulations, you've made it to the end of this course. I hope you found it useful and actionable. If you're working on a campaign, try these tactics and let me know how they work out for you. If you have any comments or suggestions on how I can improve this course, please let me know. Don't hold back on the negative feedback as I'll be happy to hear what you think I should fix. That being said, I'll be super happy to get some positive feedback as well. If you found this course helpful, feel free to leave a review as this helps others decide if it's a good fit for them. Of course, if you know somebody who is working on a Kickstarter project right now, do share this course with them and help them out. Thank you very much for sticking with me till the end, and good luck with your campaign.